In the digital age, social media platforms such as Instagram and TikTok have transformed the way mental health professionals reach out to their audience.
Therapists and other mental health workers can use these platforms to share their knowledge, connect with potential clients, and create a supportive community.
However, it can be challenging to cut through the noise and reach people who are genuinely interested in therapeutic content.
One way to overcome this is by leveraging the power of hashtags.
In this article, we will delve into a list of popular therapy-related hashtags that can dramatically improve your visibility and engagement rates.
This robust guide will emphasize the value of hashtags in creating an engaging and accessible online therapy platform.
Contents
- Therapy Hashtags For Instagram & TikTok
- How To Effectively Use Therapy Hashtags?
- 1. Always Relevant: Use Hashtags Directly Related to Therapy
- 2. Mix Popular and Niche Hashtags
- 3. Utilize Trending Mental Health-Related Hashtags
- 4. Tag Posts with Therapy Methods Used
- 5. Highlight Location-Specific Therapy Services
- 6. Implement Session Type Hashtags (Group, Individual)
- 7. Occasional Self-Care/Positivity Hashtags
- 8. Encourage Engagement with Interactive Hashtags
- 9. Use Motivational or Inspirational Hashtags
- 10. Tag According to Therapy Specialty
- How Many Hashtags Should I Use on Instagram?
- Are Hashtags Effective in TikTok Discovery?
- Should I Use Unique Hashtags on Instagram?
- What Are Hashtag Challenges on TikTok?
- Do Hashtags Boost Instagram Engagement Rate?
- The Bottom Line
The following sections will guide you through the process of effectively using therapy hashtags on Instagram and TikTok.
We aim to not only teach you how to make use of these hashtags in a way that benefits your content but also answer frequently asked questions associated with the topic.
Irrespective of your level of experience with social media, you’ll find the information useful and easy to understand.
This guide will help you navigate the tricky world of hashtags, ensuring you maximize your social media engagement and impact.
When designing your social media strategy for Instagram and TikTok, one overarching principle should remain consistent: your hashtags should be increasingly relevant to therapy.
Not only does this bring clarity and focus to the content you’re sharing, but it can also improve the visibility of your posts to individuals who are actively seeking information or services related to therapy.
When users search for therapy-related hashtags, they are expressing a direct interest in your field of expertise and might be potential clients or followers who could benefit from your content.
>This is why it’s crucial to ensure that your hashtags align closely with therapy, mental health, and everything that is directly or indirectly connected to your services.
While it might be enticing to use popular or trend-based hashtags irrespective of their relevance, this could lead to your content being lost amongst a sea of unrelated posts and eventually reduce the effectiveness of your outreach efforts.
Moreover, using therapy-specific hashtags aids in defining your brand’s niche on these platforms and establishes your credibility within the mental health community.
This practice is not just about boosting your post-visibility, but also to get recognized as a reliable and trusted source of useful and relevant information in the mental health and therapy field.
You can experiment with different degrees of specificity, depending on the target audience you want to reach.
The more specialized the hashtags, the more likely you’ll attract users who are specifically interested in your area of specialization.
For instance, using hashtags like #TherapyTips, #MentalHealthAwareness, #Psychotherapy, #CounselingServices, etc., narrow down your target audience towards those who are in search of these specific services or information.
Another example could be using hashtags such as #CBTTherapy (Cognitive Behavioral Therapy), to cater to an even more specialized group of potential clients.
Remember, the goal is to connect with users interested in or needing therapy services.
Always ensure that your contributions on Instagram and TikTok are marked with the most pertinent and indicative hashtags to your content.
Lastly, make the effort to continually research and update the therapy-related hashtags you’re using, as the popularity and relevance of hashtags can change over time.
Following this practice of careful hashtag use can lead to an enhanced connection with your desired audience and foster the role of your social media platforms as valuable resources for the therapy community.
When it comes to using therapy hashtags on Instagram and Tiktok, one important strategy to implement is the mix of popular and niche hashtags. This is a technique that caters to a wider audience while targeting a specific one at the same time.
In your posts, try to include popular therapy-related hashtags like #MentalHealth, #Therapy, or #SelfCare. These are commonly used tags that have a massive following. Making use of these will increase your post’s visibility, potentially gaining more followers and generating higher engagement rates.
On the other hand, niche hashtags are equally important. These hashtags cater to a more specific audience who may be interested in the unique services you offer. Examples of these may be #TalkTherapy, #CBT, or #ArtTherapy
Using hashtags that are directly related to your particular speciality or method helps in attracting your intended audience. This way, you’re more likely to reach those who are actually in need of your specific services, thereby creating a strong, targeted follower base.
Upon using the mix of popular and niche tags, it is crucial to strike a balance between the two. Ensuring there isn’t an overload of either type of hashtag can help you maintain this balance.
Too many popular tags might attract irrelevant followers or get your post lost in the multitude, while using exclusively niche tags might limit your reach.This approach can significantly increase your Instagram and Tiktok engagement and performance.
Strike a balance in using popular and niche hashtags to reach a broader audience at the same time cater to a specific, targeted follower base.
Also, don’t forget to pay attention to the performance of your hashtags. Check your analytics regularly to see which tags bring in the most engagement or followers. This can help guide your future hashtag usage.
Explore and experiment with different combinations of popular and niche tags according to the requirements of your specific post. It’s all about optimizing the mix to maximize your visibility and engagement on Instagram and Tiktok.
Diversify your hashtag usage according to your audience’s behaviors and preferences. If noticed that certain popular hashtags yield better results, try to prioritize more of these in your posts. Simultaneously, if a niche hashtag has been attracting significant attention, don’t be afraid to use it more frequently.
In conclusion, smart and strategic use of popular and niche hashtags can play a key role in raising awareness about your therapy services and increasing your online presence.
Plugging into the current conversation, trending mental health-related hashtags are a rich yet dynamic resource to magnetize your therapy posts.
Hashtags like #MentalHealthAwareness, #EndTheStigma, and #SelfCare have been garnering significant attention, acting as a type of digital rallying call for those advocating mental health.
The benefit of these hashtags lies in their wide reach and potent engagement rates, offering a conducive environment for your therapy content to flourish.
However, it’s important to note that these inherently come with a responsibility to be sensitive and knowledgeable about the issues being discussed.
For instance, using #SuicidePrevention requires that your post offers accurate information and support for people suffering from this issue.
These trending hashtags, hence, need to be used with care, respect, and a detailed understanding of the mental health scenario they gravitate towards.
By firmly grounding your posts around these trending hashtags, you can help shape the conversation around mental health while driving your content’s visibility.
When using trending mental health hashtags, remember they are more than just keywords – they are conversations, communities, and calls to action.
They provide a direct link to a passionate, interconnected community that is already actively engaging with the subject matter.
Being part of this conversation, you get to spread awareness, break down stigmas, and share your professional insights into mental health issues.
Moreover, using these trending hashtags connected to mental health can also serve as an excellent platform to promote appropriate therapy methods and communicate their benefits.
For example, tagging a post about Cognitive Behavioural Therapy (CBT) with #AnxietyHelp can contribute significantly in educating people about the availability of this solution.
This active participation in the digital sphere’s mental health dialogue can boost your professional recognition and attract more people to your therapy services.
Therefore, intelligently leveraging the power of trending mental health-related hashtags can accomplish more than merely expanding your content’s reach; it can also strengthen your position as a thought leader in the mental health arena.
Remember, keeping an eye on trending mental health hashtags and using them responsibly in your therapy posts is not just good marketing; it is a socially conscious act that helps generate a tangible impact.
4. Tag Posts with Therapy Methods Used
One of the crucial tips for therapy hashtags on Instagram and Tiktok is to tag your posts with the specific therapy methods used in your practice or session.
This aid in categorizing your posts and makes it very easy for potential clients to find your services based on their preferred therapy method.
For instance, if you are a cognitive behavioral therapist, consider using hashtags such as #cognitvebehavioraltherapy or #CBT in your posts.
This not only enhances your visibility on these platforms but also connects you to the right audience.
Moreover, diverse therapy methods have devoted communities on social media platforms where individuals are looking for resources and professionals related to that method.
This strategy effectively increases your reach to those who are specifically interested in the type of therapy that you offer and might be seeking professional help.
Understanding the various therapy methods and their related hashtags is crucial for this.
You can start by doing a simple hashtag search on Instagram or Tiktok to find out what’s commonly used within your therapy method.
It’s always a good idea to vary your use of hashtags across different posts and yet maintain a consistent theme related to your therapeutic practice.
This not only keeps your content fresh but also allows it to reach a wider audience.
Remember, not all posts have to be about severe issues, it could be more on the line of raising awareness of different therapies and their benefits.
Also, be sure to tailor these hashtags according to the content of your post.
If your post is about a success story of a client who benefited from CBT, make sure to use hashtags that celebrate this, like #CBTSuccess.
Additionally, take advantage of event-specific therapy methods like #childtherapyweek or #CBTawarenessmonth.
Lastly, don’t forget to always make sure you are complying with all legal and ethical guidelines when posting about therapy methods on social media.
5. Highlight Location-Specific Therapy Services
One of the most effective ways to increase your social media reach as a therapist is to highlight location-specific therapy services.
When using Instagram or Tiktok, incorporating your location into your hashtags can help local clients find you more easily.
This kind of tailored approach makes your content more discoverable to those in your area who are actively looking for therapy services.
For instance, if your practice is in New York, you could use hashtags such as #NYCtherapy, #NewYorkCounseling, or #PsychotherapyNYC.
You can also narrow down your services with more detailed location hashtags, like #ManhattanTherapy if your therapy practice is based in Manhattan.
By doing this, you’re not only improving your visibility with potential clients in your area, but you’re also targeting users who are most likely to turn into actual clients.
If you serve a wider geographic area, your hashtags can reflect those as well, such as #EastCoastTherapy or #TriStateTherapist.
Diversify your location hashtags and try to include both broader and more specific location tags to target different audience segments.
Keep in mind that this strategy works best when paired with other relevant, service-specific, and trending mental health hashtags.
It may also be beneficial to use location-specific hashtags in combination with other service-specific hashtags such as #CBTNewYork or #MindfulnessNYC to reach those who might be seeking specific types of therapeutic services.
When creating location-specific hashtags, always ensure they align with both your brand’s voice and your potential clients’ search habits.
Remember that your hashtags should feel natural and relevant – forced or overly promotional tags may turn potential clients away.
Above all, consistency is key – using location-specific hashtags regularly across all your posts can help boost your online presence and increase the chances of being discovered by prospective clients in your region.
When marketing therapy services on social media platforms like Instagram and TikTok, it’s crucial to broaden the reach of your posts.
Implementing session type hashtags, such as #GroupTherapy or #IndividualTherapy, targets specific audiences looking for these services.
By incorporating these session-specific hashtags into your social media strategy, you can effectively connect with potential clients and gain more visibility.
These types of hashtags not only increase visibility, but they also provide an essential context about the kind of therapy you offer.
For example, if you use #CoupleTherapy in a post about a successful relationship counseling session, clients seeking this service can quickly identify their needed service.
On Instagram, users can even follow these hashtags, which means your tagged post could appear in the feeds of potential clients who you might otherwise not reach.
Use of session type hashtags on platforms like Instagram and TikTok, grabs user attention and keeps your therapy services in the forefront of potential clients’ minds.
It’s also important to mix and match these hashtags with others for effective engagement.
For instance, a post might feature #GroupTherapy alongside #AnxietyHelp to reach a specific audience dealing with anxiety issues and looking for group therapy sessions.
Similarly, using #IndividualTherapy with #MentalHealthAwareness reaches out to individuals searching for personal therapy and increases mental health awareness simultaneously.
In essence, devising this hashtag strategy can greatly boost your content’s exposure to a much larger and specifically targeted audience.
Keep in mind the hashtag limit on each platform. Instagram allows up to 30 hashtags per post, whereas TikTok allows only #Hashtag in the description.
Finally, always ensure your used hashtags are relevant and provide meaningful context to the therapy services you offer.
So, add those hashtags, and start building stronger connections with potential clients today!
The power of self-care/positivity hashtags should not be underestimated, especially when targeting an audience that may be struggling with their mental health.
These hashtags provide an indirect and gentle approach to lead followers towards the healing and self-reflective practices of therapy.
Whilst posting therapy-related content, incorporate these positive hashtags. This helps to project a positive image and communicates that your service is a safe and supportive space.
Consider popular self-care/positivity hashtags such as #SelfCareSunday, #WellnessWednesday or #Positivity.
Inserting a sprinkle of positivity onto your followers’ feeds can often provide the necessary push for someone to take their first step towards seeking help.
In addition to more general self-care and positivity hashtags, you could consider including some specific to the therapy field, like #TherapyIsSelfCare.
Combining this method with relevant therapy hashtags, you effectively bridge the gap between professional mental health support and self-guided mental well-being initiatives.
Switching up your hashtag usage with these periodic self-care/positivity elements keeps your feed dynamic and engaging, making it more likely for followers to stick around and engage with your content.
It isn’t only about what you share but also how you share it.
Supportive and encouraging words, partnered with uplifting imagery, helps normalize conversations around mental health, turning something seemingly complex into a relatable and human experience.
Last, by using such hashtags, you have the chance to reach an audience that may not be explicitly seeking therapy content, but is nevertheless open to messages of self-care and positivity.
Such users may end up becoming appreciating your content and, over time, you might end up gaining their trust and recognition.
The use of self-care/positivity hashtags is one creative strategy for increasing your visibility and reach on platforms like Instagram and TikTok, making you more relatable and approachable in the process.
However, this should be done judiciously and should not overshadow the primary message of your posts – which should be consistent and clear communication of your therapy services and specialties.
In a nutshell, the potential of these uplifting hashtags is huge in presenting your services in a positive light while connecting with your audience on a personal level, giving them the hope, inspiration, and encouragement they need.
The use of interactive hashtags as a part of your social media strategy can significantly increase engagement with your audience.
These hashtags often encourage your audience to participate in a discussion, share their personal experiences, or contribute to a cause.
For therapists operating on Instagram and Tiktok, this could mean using hashtags that invite users to share their mental health journeys, discuss therapy methods they have found helpful, or share tips for self-care and maintaining mental wellness.
For example, a hashtag like #MentalHealthJourney not only provides a platform for individuals to share their stories but also works as a way for those in need of help to find inspiration and support from those in similar situations.
Remember, these interactive hashtags serve a dual purpose; they not only encourage connection within your audience but also help potential clients find your therapy services.
However, always remember to approach this strategy with sensitivity. Therapy, mental health, and related discussions can be personal and triggering for your audience.
When inviting audiences to participate, ensure to maintain a safe and supportive environment. A respectful and considerate approach is a key.
Always remember to moderate the posts and comments made with your interactive hashtags.
This moderation is crucial to creating a safe and welcoming space that remains respectful and supportive.
Having a solid moderation policy will protect your online community and your brand as a therapist.
Promote your interactive hashtags on both Instagram and Tiktok to reach a wide range of people.
Keep in mind that each platform has its unique audience and engagement takes various forms.
On Instagram, you might encourage users to share posts or stories. On Tiktok, you could incentivize users to create videos relating to your interactive hashtag topic.
Ultimately, engaging your audience with interactive hashtags is more than just about expanding your reach; it’s about building a community and encouraging open dialogue on topics that matter.
Keeping a regular presence of motivational or inspirational hashtags in posts can attract a variety of audiences looking for that extra push towards positivity and self-care.
These hashtags may involve quotes, affirmations, or profound, uplifting statements linked with mental health and therapy, and they can benefit your audience by promoting positive thinking and resilience.
Many users on Instagram and TikTok are looking specifically for this type of content, seeking out posts that will make them feel inspired and motivated.
Remember, in therapy, the focus should always be on building strength and fostering personal growth, and using motivational or inspirational hashtags can clearly communicate this objective.
By integrating these hashtags in your posts, you can increase your chance of being discovered by new users who are interested in mental health advocacy, self-improvement, and personal growth.
Using motivational or inspirational hashtags can immensely increase your engagement by appealing to individuals seeking positivity and self-improvement on social media platforms.
Moreover, utilizing these hashtags will allow your posts to blend in with the positive and empowering nature of therapy, creating a more cohesive and effective personal brand image.
Remember that mental health is a battle for many, and by using these hashtags, you’re directly offering comfort, inspiration, and motivation to people who might be struggling.
When creating your motivational or inspirational hashtags, ensure they relate to the theme or message of the therapy-specific content you’re producing.
This way, the hashtags you use will complement your content and contribute to generating a positive and supportive space for your followers.
Also remember to stay updated with any trending motivational or inspirational hashtags, as they can immensely boost your visibility and engagement on Instagram and TikTok.
Additionally, don’t forget to regularly interact with posts under these hashtags – this can increase your visibility and foster more connections within the mental health community.
Finally, keep your hashtags relatable and simple to understand as this increases their reach.
Through following these strategies, you can create a more beneficial and engaging space for your followers and prospective clients on Instagram and TikTok.
Overall, the use of motivational or inspirational hashtags can be a powerful tool in your social media strategy, promoting a powerful and needed message of inspiration, resilience, and positivity in the world of therapy.
10. Tag According to Therapy Specialty
The importance of tagging your therapy-related posts according to your therapy specialty cannot be overstated on platforms like Instagram and TikTok. In order to optimize your reach and engagement, relevant and specialty-specific hashtags should be an integral part of your social media strategy.
It’s important to note that each therapy specialty has its own unique set of associated hashtags, therefore, using these specific tags can help connect with a focused and relevant audience. For instance, if you’re a child psychotherapist, you may use hashtags like #ChildTherapy or #PediatricMentalHealth.
By using specialty-specific hashtags, you effectively market your services to a targeted group who are actively seeking information or services in that area. This increases the likelihood of reaching potential clients who are looking specifically for your therapy specialty.
Tagging your posts effectively using specialty-specific hashtags significantly increases your content’s visibility and reach to potential clients who require that specific therapeutic service.
This is especially vital for therapists who offer niche services. For example, a therapist specializing in art therapy could use hashtags like #ArtTherapy and #ExpressiveArts, catering these to individuals specifically seeking such services. Through this method, you’re likely to attract an engaged and relevant audience for your specialty.
In addition, tagging according to your therapy specialty allows other professionals in the same niche to conveniently find your content. This can foster professional relationships and collaborations, augmenting your network within your specialized therapy field.
Furthermore, using hashtags related to your therapy specialty can help in positioning yourself as an authority in that field. This can enhance your credibility and attract followers who value and rely on your expert knowledge and opinions.
Aside from this, it’s also beneficial to use hashtags that relate to your therapy specialty in broader mental health conversations on these platforms. This can help incorporate your specialty’s unique perspective into larger discussions, which can further enhance your visibility and reach.
Regardless of your therapy specialty, it’s crucial to stay updated with trending and most used hashtags in your field. This not only ensures that your content remains current and relevant but also allows you to join in on trending conversations and topics of interest within your specialty.
Lastly, while it’s advisable to use popular hashtags related to your therapy specialty, it’s also vital to develop and use your own unique hashtags. This can help to brand your content, creating a unique identity that stands out and allows your audience to easily find your posts.
Remember that while using therapy specialty-related hashtags can optimize your content’s visibility and engagement, it’s also important to ensure the quality and relevance of your content to keep your audience interested and engaged.
So, properly using hashtags according to your therapy specialty on Instagram and TikTok can not only boost visibility and engagement but also help target the right audience, position yourself as an authority, foster networking opportunities, and add to larger mental health discussions.
Instagram allows up to 30 hashtags per post but it doesn’t necessarily mean that you should utilize all.
When it comes to promotional or therapeutic content, maintaining balance is key to avoid appearing spammy.
Users should understand that Instagram’s algorithm can label excessive hashtagging as a spammy behavior.
A good rule is to stay between 5-9 hashtags per post for optimal reach and engagement.
Consider grounding your posts within a set of related hashtags that summarize the theme of the content.
Consistent hashtag use across your posts can promote visibility and make you more discoverable.
Using multiple hashtags in one post gives your content an opportunity to be seen in different hashtag pages.
However, repetitive use of the same set of hashtags can potentially hinder your visibility.
It’s important therefore to switch up your hashtags now and again for better content discovery.
Also, the popularity of the hashtags you choose to use plays a significant role.
It is beneficial to use both popular hashtags and niche-specific ones to balance competition and visibility.
Targeting smaller, niche audiences can actually lead to higher engagement rates.
For therapeutic content, consider using hashtags like #MentalHealthAwareness, #SelfCareTips or #TherapyInsights.
Remember, hashtags are a tool for audience outreach and should be used strategically to optimize visibility.
By strategically balancing quantity and quality of hashtags, you can potentially improve engagement rates and foster a more intimate connection with your audience.
Always adapt your strategies to the ever-changing social media landscape to ensure you are maximizing your reach and engagement.
When it comes to maximizing visibility on TikTok, many users wonder if hashtags are truly effective.
The short answer is, yes, they are.
Just like on Instagram, strategically utilizing hashtags on TikTok can significantly increase your content’s visibility.
Hashtags help categorize your posts, guiding them to reach viewers who are interested in those specific topics.
For therapeutic content providers, for example, using industry-related hashtags can increase your post’s chances of reaching individuals searching for mental health content on the platform.
Using relevant hashtags, like therapy-related ones, guides your TikTok content to individuals seeking such information.
Moreover, TikTok’s algorithm closely follows hashtag trends, so using them can keep your content relevant in the algorithm’s sight.
Also, by analyzing popular hashtags in your niche, you can generate ideas for future content, improving your channel’s engagement and growth.
It’s important to note that oversaturating your posts with irrelevant hashtags can deter TikTok’s algorithm instead of attracting it.
So while it’s good to use popular hashtags, they should be relevant to the content you’re posting.
Another way to use hashtags effectively on TikTok is by participating in hashtag challenges.
These challenges often go viral, and by participating and using the challenge’s hashtag, you can significantly improve your visibility on the platform.
For those in the therapy sector, creating or participating in challenges that focus on mental health awareness can be a great way to reach more interested viewers.
Also, remember to regularly update your therapy hashtag strategy as trends on TikTok can change quickly.
By staying updated, you ensure your therapy content retains its relevance and reach.
Overall, hashtags are one of the most effective tools for content discovery on TikTok, especially for niche sectors such as therapy.
Therapy-related content on social media platforms like Instagram has been steadily rising, and hashtags play a crucial role in grouping this content together for users to find.
It’s a common practice to use popular hashtags related to your content, but using unique hashtags can set your posts apart and make them easy to identify.
Create a custom hashtag related to your therapy practice or specific therapy topic you’re addressing.
A custom therapy hashtag not only enables easier discovery of your posts but also foster a sense of community and continuity among your followers.
However, balance is key.
While utilizing unique hashtags can help differentiate your content, it’s important not to ignore popular hashtags.
Combining both unique and popular therapy hashtags can maximize your potential audience reach on Instagram.
For instance, using your unique therapy hashtag alongside #MentalHealthAwareness or #TherapyTips could boost your post’s visibility to a wider audience.
Keep in mind that Instagram allows up to 30 hashtags per post.
This gives you ample opportunities to experiment with mixing unique and standard therapy hashtags that resonate with your content and target audience.
Moreover, consider creating several sets of unique hashtags for different topics or series of posts.
This way, followers can easily track specific content by using or clicking these unique hashtags.
Lastly, keep your unique hashtags short, simple, and memorable.
Too long or complicated hashtags might be difficult for followers to remember or use, hence reducing their effectiveness.
Remember, the primary aim of using hashtags, either unique or popular, is to enhance discoverability and engagement on your therapy posts.
Therefore always assess the performance of your unique therapy hashtags and adjust your strategy as required.
What Are Hashtag Challenges on TikTok?
When it comes to effective usage of hashtags, hashtag challenges on TikTok cannot be overlooked.
These challenges are user-generated trends where participants make videos related to a theme and share them with a specific hashtag.
It’s a way for content creators to amplify their reach and for users to ensure their posts get seen by a wider audience.
Hashtag Challenges are a powerful tool for gaining traction and engaging audiences on TikTok.
These challenges typically involve users replicating a dance, song, or theme and adding their unique twist to it.
When it comes to therapy or mental health awareness, the challenges can become a platform to share personal stories and experiences.
The hashtags used for such challenges must be relevant and catchy to attract user attention.
Participating in these challenges using these trendy hashtags can increase visibility of the therapy-related content and promote greater engagement.
Thus, it helps therapy practitioners and individuals reach and connect with people who might benefit from such posts.
Therapy practitioners can also create their own challenges and use unique hashtags that align with their practice.
Posting regular updates and encouraging engagement can help keep the challenge active and trending on TikTok.
By doing this, they can foster a community of users who actively participate and engage with the therapy-related challenges.
It’s important to note that accuracy and appropriateness of content must be maintained while participating in these challenges.
Misunderstood or incorrect information can spread easily on such a vast platform.
Hashtag Challenges on TikTok are a unique and engaging way to leverage hashtags for therapy awareness, provided they are used responsibly.
There’s been a long-standing debate amongst digital marketers about the efficacy of Instagram hashtags in boosting engagement rates.
Many believe that the appropriate use of hashtags can increase views, likes, comments, and shares on a post.
A study conducted by Simply Measured found that posts with at least one hashtag average 12.6% more engagement than those without.
Experts recommend experimenting with different hashtags and measuring their effectiveness on your posts.
While Instagram allows up to 30 hashtags per post, studies have shown that posts with 11 hashtags receive the most engagement.
It’s critical to remember that not just any hashtag will do. The hashtags used should be relevant to the content or message you are putting out.
For example, if you are a therapist or therapist in training, hashtags like #mentalhealthawareness, #therapy, #selfcare, etc., are a good start.
Therapy-related hashtags can allow potential patients to find your services or engage with your shared content.
However, it’s not only the volume of hashtags but their relevance and popularity that will increase your post’s visibility and engagement.
Instagram’s algorithm rewards posts that get a lot of engagement, meaning if your post attracts many likes, shares, and comments, Instagram will show your post to more people.
Therefore, utilizing the right hashtags can extend your posts’ reach and increase their visibility, ultimately boosting your engagement.
Also, using a branded hashtag that is unique to your practice or profession can help build brand awareness and foster a community.
For example, if you are a therapist specializing in cognitive behavioral therapy, using a hashtag like #CognitiveBehavioralTherapy could draw people interested in this particular form of therapy.
If used properly, hashtags can be a powerful tool to boost engagement on Instagram.
So, to answer the question, yes, hashtags can boost Instagram engagement, but it all comes down to using them appropriately and effectively.
A study conducted by Simply Measured found that posts with at least one hashtag average 12.6% more engagement than those without.
The Bottom Line
Utilizing relevant and popular hashtags is an absolute must for therapists looking to connect with potential clients on social media platforms such as Instagram and TikTok.
The key points from the article are that hashtags increase visibility, facilitate engagement with the target audience, and in many instances help in growing your follower base.
Therapy hashtags not only help in broadcasting your content to a wider network but also make it easy for users to find your services.
Proper usage of hashtags is both an art and a science and hence utmost care should be taken to use the right ones in an optimal number.
Keep these things in mind and your therapy practice is likely to thrive on these social media platforms.