Hashtags

Running Hashtags To Grow Your Instagram & TikTok Audience

22 Mins read

In today’s digital age, social media platforms have become a significant part of our lives, particularly Instagram and TikTok, which have turned into diverse, powerful hubs for runners around the globe.

These platforms have provided us not only with a way to share our achievements, but also to connect with a global running community.

Using appropriate hashtags can amplify your posts and increase your visibility within these communities.

However, knowing which hashtags to use can be a challenging task, as their significance varies across platforms and audiences.

This article, therefore, aims to provide you with a comprehensive guide on choosing the most effective hashtags for your running-related posts.

We will delve into strategies to maximize your online presence, enhance interactions and establish connections with like-minded individuals.

Running Hashtags For Instagram & TikTok

#run #running #runner #fitness #training #workout #runhappy #marathon #trailrunning #runners #fit #gym #motivation #triathlon #runnersworld #sports #athlon #endurance #raceday #paths #runforfun #loverunning #sprints #instarun #fitnessgoals #runeveryday #trackandfield #cardio #crosscountry #runfast

#instarunner #tracknation #marathontraining #runningmotivation #runtoinspire #furtherfasterstronger #worlderunners #exercise #miles #fitspiration #seenonmyrun #fitfam #strength #workouttime #getoutandrun #runcoach #dedication #athletics #swimbikerun #halfmarathon #runningday #trailrun #runforlife #runaddict #ultrarunning #ironman #runitfast

#getfit #runnersofinstagram #myrun #runnerscommunity #sweat #nikeplus #runninglife #nevernotrunning #runnerslife #distancerunner #aerobic #5k #fitnessmotivation #runhappyteam #jogging #morningrun #laufen #runnerlife #instarunners #serotoninboost #runnershigh #outdoorrun #roadrunner #runlover #runbuddy #runcamp

#runningclub #charityrun #runjourney #runstrong #iloverunning #runtogether #instafit #runningtime #endingthesidelines #runningbuddy #lovetorun #10k #runlife #activewear #runmovement #runways #runkeeper #runspiration #runningterritory #ironmantri #runtothehills #trainingmode #stravarun #tracklife #runmore

#runningzone #runnerspace #run4fun #wildrunning #runwild #runforyourlife #ultrarunner #runtagit #runnerland #runplanet #trackteam #runningman #trainingrun #runfastorlast #runthisway #runforacause #runlovers #runningwithfriends #fitrunner #keeprunning #runningshoes #runningworld #rundiscover #runrise #runnation #runningislife

#runnerstribe #runnersofig #runlikeagirl #runnerspirit #runawesome #runningisfun #instarunnersworld #runforestrun #gothedistance #irun #hillrunning #betterfasterstronger #vamoscorrer #runnersbody #instatrail #limitlessrunning #thefitlife #nikerun #loveruntorun #passionaterunner #solorunner #run2inspire #runstronger #runspiration #run2day #fitnessrunning #justrunit

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In the following sections, we will explore how to effectively use running hashtags on two popular social media platforms: Instagram and TikTok.

We will provide a comprehensive guide to using these hashtags to boost your visibility and engagement.

Not only that, but we will also tackle other frequently-asked questions relating to the use of hashtags.

Whether you’re a seasoned runner sharing training tips or a newbie joining in on the conversation, this guide offers valuable insights to elevate your social media game.

So if you’re ready to pound the pavement on these platforms, read on.

How To Effectively Use Running Hashtags?

1. Use Specific, Relevant Running Keywords

When using hashtags in your posts, whether on Instagram or Tiktok, it’s critical to implement specific and related running keywords.

Keywords are the ‘backbone’ of any search activity online. They play a vital role in how your content is discovered on these platforms.

Say for instance, if you use the keyword ‘Running’, you can incorporate hashtags like ‘#RunningMotivation’, ‘#TrailRunning’, or ‘#RunningGoals’.

Optimizing your Instagram and Tiktok posts with specific, relevant running keywords enhances their visibility and reach.

Doing this enables your content to be easily found by the right people, who have shown an interest in similar content, through their searches.

When using running keywords, ensure they are related to your post’s content for authenticity and relevance.

Irrelevant hashtags may attract a brief spike in views but won’t build a true following of individuals genuinely interested in running.

The beauty of using running related keywords is that they offer a multitude of variations providing fresh hashtags for your posts.

A running keyword like ‘Marathon’ can be turned into hashtags like ‘#MarathonTraining’, ‘#MarathonRunner’, or ‘#FirstMarathon’.

Every specific running keyword you consider opens a unique avenue of related hashtags.

Remember, given how popular some running keywords are, hundreds of posts could be tagged with them every single day.

As a best practice, diversify your usage with less popular but still relevant keywords to stand out among the noise.

This lessens competition, giving your posts a better chance of being seen by your target audience.

Moreover, regularly switch up the running keywords you focus on to keep your content fresh and interesting.

Effectively using running keywords as hashtags not only enhances your content’s visibility but also its potential engagement.

The more relevant and quality engagement you have, the higher your brand’s credibility and trust become on Instagram and Tiktok.

2. Mix popular and less popular hashtags

When it comes to leveraging hashtags for your running posts on Instagram and TikTok, it is advised to strike a balance between the use of popular and less popular ones.

Using popular hashtags can increase your post visibility as these tags are often browsed by a large number of users.

Examples of popular running-related hashtags might include: #Running, #RunnersOfInstagram, or #InstaRunners.

These popular hashtags are frequently checked by users, which can lead to higher engagement levels.

However, because popular hashtags are often overcrowded, your post might get lost in the vast sea of content.

That’s why balancing popular hashtags with less popular ones can help in optimizing visibility.

Less popular or niche hashtags might have fewer posts associated with them, which can help your content stand out more offsetting the decreased visibility.

These less popular hashtags might be related to specific running techniques, training schedules, or unique aspects of running culture.

Examples could include: #HillRunner, #RunningMotivation, or #MarathonTraining.

These tags might connect you with a more dedicated, smaller audience interested in these particular running elements.

The use of less popular hashtags can also increase chances of your content being featured or noticed by potential followers and other runners.

Overall, a combination of popular and less popular hashtags can be a successful tactic to increase engagement and gain followers in the running community on Instagram and TikTok.

One could start by using a few popular hashtags for visibility and then mix it up with the targeted, less popular ones.

It might require some trial and error to find the perfect mix, but once found it can significantly improve your metrics.

Remember that no matter what hashtags you use, the most important thing is that the content you are sharing is engaging, valuable, and true to your unique running journey.

So, don’t be afraid to experiment with various combinations of popular and less popular hashtags to see what resonates best with your audience and brings the most engagement to your running-themed posts on Instagram and TikTok.

3. Use Location-Based Hashtags

One of the effective strategies for boosting your visibility on platforms like Instagram and Tiktok is using location-based hashtags.

These type of hashtags include the name of the city, country, or specific venue where you’re running.

For instance, if you’re running in New York City, you can use hashtags like #NYCRunning, or #BrooklynRunners.

Using such location-based hashtags will make your posts discoverable to people in that particular location.

It’s not only useful in connecting with local runners but also for attracting the attention of other users in that specific area.

It’s a great way to build your presence locally and increase engagement with others in your geographical area.

Furthermore, if you’re traveling and running in different locations, changing up your hashtags to match your location could attract a new audience in each place.

It also provides a unique way to document your running journeys and share them with others.

These location-based hashtags could also be helpful if you’re participating in a marathon or running event in a particular city or region.

Adding the location of the event as a hashtag can increase your chances of being seen by other participants or people interested in that event.

When utilizing location-based hashtags make sure to keep them relevant and accurate.

Misleading location hashtags could result in fewer engagements and harm your credibility in the long run.

Use platforms’ search function to see which location hashtags are being used by runners in your area and draw inspiration from them.

Lastly, don’t forget to incorporate these location-based hashtags with other running-related hashtags for a more balanced and effective hashtag strategy.

So, next time when you go out for a run, don’t just share your running photo or video, but also share the location through these hashtags and see how it drives the engagement.

4. Engage with Other Users Using the Same Hashtags

When it comes to using running hashtags on Instagram and TikTok, it’s crucial to not just use these tags, but to actively engage with other users who are using the same hashtags as you.

Simply posting content with hashtags and hoping for engagement isn’t enough. You need to be proactive and start conversations with other users.

Start by liking and commenting on posts with the same running hashtags as yours. This will start a dialogue and help increase the visibility of your posts in these hashtag feeds.

Remember, the goal is not just to gain followers, but to create an active community around the running hashtags and to become a part of it.

Engaging with other users boosts visibility and helps to foster a supportive community among runners on Instagram and TikTok.

While engaging, make sure your comments are authentic and meaningful. Generic comments can often come off as inauthentic or even spammy.

You can also share user-generated content (with permission) that uses the same running hashtags. This is a fantastic way to foster a sense of community.

When commenting, try to ask questions or provide value. This can further stimulate conversation and engagement within the running community on these platforms.

It’s also effective to join trending conversations around popular running hashtags. This can increase your visibility and attract more followers.

Tagging other users in your posts who are also using the same running hashtags can also build relationships and increase engagement on your posts.

Keep in mind, it’s not only about gaining more followers. Engaging with other users helps to build a supportive community, which is vital in keeping you motivated as a runner.

Always maintain a positive and respectful tone while interacting with others. The goal is to foster a supportive community, and each interaction should reflect that.

Respond promptly to comments on your posts. It shows that you value your followers and their input, improving the chances of repeated engagement.

Lastly, remember that the key to effective engagement is consistency. Regular engagement with your followers and other users will keep your profile active and your content visible.

So, if you’re using running hashtags on Instagram and TikTok, remember to not just use the tags, but also engage actively with other users who are doing the same.

5. Post during Peak Traffic Times

When it comes to using running hashtags on Instagram and Tiktok, timing is a crucial factor to consider.

Uploading your content and including your hashtags during peak traffic times can significantly increase the visibility and engagement of your posts.

The reason behind this is simple: when more people are online, there’s a higher chance that they’ll see and interact with your post.

Various studies have shown that the best times to post on social media are usually before and after typical work hours, lunch breaks, and over the weekend.

However, because every audience is different, you might need to experiment with different uploading times to find out what works best for your particular audience group.

Instagram and Tiktok both provide analytics tools that can help you identify when your followers are most active.

Using these metrics, you can pinpoint the ideal time to post your running-related content, ensuring maximum engagement and interaction.

Remember, it’s not just about posting during the busiest hours on the platform, but connecting your uploads with your target audience’s peak activity times.

Posting at the right time can significantly impact the visibility and reach of your running-related posts on Instagram and Tiktok.

The use of running hashtags during these peak times will also help categorize your posts effectively, making them more discoverable by your targeted audience.

So, keep an eye on your analytics, identify your peak times, and align your social media posts with these times to maximize reach and engagement.

This process might require some trial and error, but eventually, you’ll find your sweet spot, and your hashtag strategy will become more effective and successful.

Having said that, don’t forget to consistently deliver high-quality and relevant content to your audience, as this will also play a significant role in your overall social media success.

The right mix of effective running hashtags, high-quality content, and posting during peak traffic times can be a powerful strategy to boost your engagement and following on Instagram and Tiktok.

All these elements together will help you create an impactful online presence in the running community and facilitate meaningful connections with other athletes, runners, and fitness enthusiasts.

6. Research Hashtags Used by Influential Runners

One of the most effective strategies in boosting your discoverability, engagement, and relevance on digital platforms such as Instagram and TikTok revolves around researching and using hashtags used by influential runners.

This approach provides insight into the runner’s community trends and influences, which can be copied to enhance your own social media performance.

Therefore, identifying influential runners in your niche and examining their hashtag usage should be a key part of your strategy if you’re looking to grow your follower base and increase engagement.

Analyze not just their most recent posts, but also those that have received a high level of engagement. Look for the hashtags that they consistently use and consider incorporating them into your own posts.

Keep in mind, though, it’s not simply about copying and pasting their hashtags. It’s about understanding why those hashtags work well for them and how they could be relevant to your audience.

Remember, successful runners are not just popular, they are also trusted sources of information and inspiration. So their hashtag use is likely to be thoughtful and strategic, making it a useful reference for your own posts.

The usernames of influential runners can be good starting points for your hashtag research.

Also, try to search on platforms for top performer hashtags, such as #runnersofinstagram, #runnerscommunity, or #marathontraining.

These popular hashtags are frequently used by runners with large followings, providing an opportunity for you to become part of those conversations and be seen by their audience.

In addition to studying the hashtags used by influential runners, it’s worth noting the frequency of their posts, the breadth of their content, their engagement levels, and the time of day they typically post.

All these data points will provide you with a more comprehensive understanding of how the most successful runners are using hashtags to increase their visibility and engage their audience effectively.

So, research, learn, and adapt. Use this strategy to leverage the platform’s algorithms to your advantage, connect with your target audience, and boost your reach within the Instagram and TikTok communities of runners.

7. Limit Hashtags to 5-10 Per Post

One of the key aspects of using running hashtags on Instagram and TikTok is the strategic use of volume. It’s essential to refrain from overdoing it. Ideally, you should limit hashtags to between 5 to 10 per post.

This is because using too many hashtags can make your post appear desperate or spammy. Instagram, for instance, allows a maximum of 30 hashtags per post, but that doesn’t mean you must use them all.

Using fewer, more highly relevant hashtags will help your content gain better traction amongst the intended audience, rather than getting lost in a sea of irrelevant posts.

Quality over quantity matters when it comes to hashtags. Therefore, focus more on the relevance of the hashtag rather than the number you use.

Remember, your goal is to reach the people who’ll find your content valuable, so using the right hashtags can get your posts in front of your target running community rather than a wider, disinterested audience.

When it comes to TikTok, while there isn’t a hard and fast rule, most experts suggest sticking to around four hashtags for maximum engagement and visibility.

In addition, also consider using a very specific and unique hashtag for your brand or running event. This will not only boost the visibility of your post but also help create a memorable brand identity.

For instance, if you are participating in a local marathon, use the name of the marathon or the year as a hashtag combined with words like ‘running’, ‘participant’ or ‘challenge’ can make your post stand out.

Monitor the performance of your posts by keeping close tabs on user engagement. This will enable you to identify the hashtags that resonate most with your audience and tweak your strategy accordingly.

Bear in mind that although Instagram and TikTok are both highly visual platforms, they are also very different in terms of user demographics and content style.

So, while some hashtags may work great on Instagram, they may not necessarily translate well to TikTok, and vice versa. Hence, platform-specific experimentation with hashtags can be beneficial.

Also, don’t forget to use hashtags that are trending, as they can increase the chance of your post being viewed by a wider audience. But only do so if they align well with your content and overall message.

In short, when it comes to using running hashtags on Instagram and TikTok, it’s all about playing it smart. Strategic use of relevant hashtags combined with a focus on quality over quantity can significantly enhance your social media visibility and engagement.

8. Don’t Use the Same Hashtags Every Time

One of the most essential tips in using running hashtags on Instagram and TikTok is to avoid using the same set of hashtags on every post you make.

It is very tempting to stick with the same group of hashtags, especially when they seem to be very popular or relevant to your content.

However, repeated use of the same hashtags may be perceived as ‘spammy’ by the algorithms of these platforms, which can detrimentally affect your account’s organic reach.

Moreover, using the same hashtags repeatedly can limit your posts’ exposure to a specific, unchanging audience.

On the contrary, exploring different hashtags can introduce your content to new sets of people who might just become your next followers or even customers.

“Switching your hashtags frequently can also increase your chances of appearing in the search results of different hashtags.”

Hashtags can act like SEO keywords for social media, so diversifying your hashtags will increase the variety of searches where your content can be discovered.

To diversify your hashtags, consider exploring various running topics, events, or trends that are related to your content.

For instance, instead of only using generic hashtags like #run or #runner, you might try using more specific hashtags like #marathontraining, #trailrunning, or #5krun on certain posts.

Consider also the use of hashtags related to your location, running gear, running routes, or even your personal experiences and feelings related to running, such as #MorningRun or #RunningTherapy.

Using a hashtag generator tool can also be beneficial in discovering new, relevant hashtags to your content.

Furthermore, keeping an eye on what hashtags are used by influential runners, running clubs, running gear brands, running events, and other running influencers can give you inspiration for new hashtags to use on your posts.

Do remember to always use relevant hashtags, as using non-related or misleading hashtags is frowned upon and can cause negative effects.

Recall the guideline of limiting your hashtags to 5-10 per post, to maintain a focus and avoid looking spammy.

Lastly, do take note of which hashtags bring more engagement to your posts, to guide you in preparing your future hashtag sets.

9. Use Event-Specific Hashtags for Races

When using social media platforms like Instagram and TikTok for your running journey, making use of event-specific hashtags for races can significantly increase the visibility of your posts.

Each marathon, fun run, or race event often has its own unique hashtag associated with it. Use these to help fellow runners or interested users discover your posts.

By using these event-specific hashtags, you essentially place your content within a larger conversation, allowing more users to engage with your posts.

Event-related tags could include the name of the race, the location, or even the year. For example, if you participate in the New York Marathon, you might use #NewYorkMarathon2023.

These hashtags can also help you connect with other runners who are participating in the same event.

Using event-specific hashtags is a great way to amplify your posts and engage with a specific community of runners.

Be sure to also check any related or suggested hashtags that come up when using the event-specific tags, as these can further extend your posts’ reach.

Experimentation is key in finding the best hashtags to gain visibility during events.

Keep in mind that it’s crucial to use these hashtags correctly, following the event’s specific rules if there are any, to avoid the risk of appearing spammy.

Most importantly, don’t forget to interact with other runner’s posts using the same event hashtags.

This not only helps you build connections within the running community, but also has the potential to boost your own engagement.

One helpful tool to consider is using Instagram and TikTok’s saving feature to bookmark posts that successfully used event-specific hashtags. These can be used as a benchmark for your future posts.

Remember that hashtags alone won’t multiply your followers overnight. Consistent, engaging, and valuable content remains paramount.

Nevertheless, incorporating event-specific hashtags in your posts can have a significant effect on the reach and engagement of your content, providing a robust base for you to grow your online running community.

10. Analyze Which Hashtags Bring More Engagement

On Instagram and TikTok, engagement is key to the success of your posts and visibility of your profile.

As a runner, you should be interested in analyzing the performance of your hashtags to observe which ones are increasing your post interactions.

This analytics process can provide valuable insights into the types of hashtags that resonate most with your followers and the running community.

Remember, the objective is to find hashtags that not only get you more likes but also potentially bring new followers who are interested in your running content.

Understanding your audience interaction with your posts allows you to tailor your content and the hashtags you use, for maximum impact.

There are several ways to conduct a thorough analysis, one option is to manually review your post data.

Manual review involves looking at the number of likes, comments, and shares each of your posts garners and relating these numbers to the hashtags you’ve used.

Alternatively, you can use Instagram’s or TikTok’s built-in analytics if you have a business or creator account. These tools provide comprehensive information such as impressions, profile visits, and even the number of times users saved your post

There are also third-party tools available that offer in-depth analytics and actionable insights. Popular options include Hootsuite, Sprout Social, and Iconosquare.

Regardless of the method chosen, once you have this data, analyze and compare it.

Take note of any posts that brought in high engagement and look closely at the hashtags used.

Try and identify possible patterns or connections between your highly engaged posts.

For instance, do posts with location-based hashtags perform better than those without?

Or do particular event-specific running hashtags, like #MarathonMonday or #Friday5K, consistently bring higher engagement?

Experimenting with different categories of hashtags and analysing their results is a critical process for optimizing your social media content strategy.

The end goal is not just to get a grasp of what’s working, but also to understand why it’s working, and how you can replicate this success across all of your future posts.

This process, while it may seem tedious, is essential for ensuring you’re maximizing the full potential of using running hashtags on Instagram and TikTok.

How Many Hashtags Should I Use per Post?

Understanding the right number of hashtags to use per post can be a bit tricky, as there are no set rules, and it typically depends on the platform.

On Instagram, you can use up to 30 hashtags.

However, using all 30 hashtags might not necessarily result in higher engagement.

Use between 5 to 10 hashtags on Instagram for optimal results

Research suggests that posts with about nine hashtags receive the highest engagement.

Regarding TikTok, the approach to hashtags is slightly different.

TikTok rewards original content, and hashtags play a massive role in categorizing this content.

You may not see a TikTok post with 30 hashtags, but the ones you see are strategically chosen.

It’s been noticed that on TikTok, about four to five hashtags per post work best.

A good rule of thumb is to use a mix of general, trending, and niche-specific hashtags.

While it’s important to use trending hashtags to get your posts noticed, you should also use niche-specific hashtags that target your specific audience.

Excessive use of hashtags might make your post look like spam, and lower its reach and engagement.

The key is to find a healthy balance that adds value to your content and reaches your target audience.

Remember that hashtags are a tool to categorize your content and make it discoverable to the right user base.

Avoid unnecessary or irrelevant hashtags as they might result in declined post visibility and a lower engagement rate.

It’s vital to continually experiment and monitor your hashtag performance to find what delivers the best results.

Can I Use Trending Hashtags?

When figuring out whether you can use trending hashtags in your social media posts, the answer is undoubtedly — yes.

In fact, using trending hashtags can help increase your content’s visibility to a larger audience on platforms like Instagram and TikTok.

However, it’s important not to use trending hashtags for the sole purpose of getting attention.

You should ensure that the hashtags you use are relevant to your content and fit your brand image.

Using irrelevant trending hashtags may bring in lots of views or impressions, but it may not lead to dedicated followers or customers.

Using trending hashtags can help increase your content’s visibility to a larger audience, but it’s important not to use them solely for the purpose of getting attention.

In addition, overusing trending hashtags might make your posts appear as spam to the platform algorithms.

On Instagram, you might risk your posts being shadow-banned if you consistently use irrelevant hashtags.

On TikTok, your content may not appear in users’ feeds as frequently if it’s flagged as irrelevant or spammy.

This could subsequently reduce your engagement rates and, in the long run, your overall growth.

One way to make good use of trending hashtags is to combine them with niche or brand-specific ones.

This strategy helps your content reach a broad audience while remaining relevant to those who might be interested in your specific brand or product.

So instead of merely jumping on a trend, use it as an opportunity to showcase your brand’s unique voice and personality.

In other words, use them in a way that adds value to the conversation sparked by the trending hashtag.

Keeping an eye on the trends relevant to your industry and incorporating them into your posts can be a strategic move for your social media growth.

With a mix of trending, community and brand-specific hashtags, you can optimize your posts to reach your target audience and grow your follower base.

Remember, the key to successful hashtag use on Instagram and TikTok is balance.

Do Hashtags Increase Engagement?

One of the key reasons content creators and brands utilize hashtags in their social media posts is to increase engagement.

The use of relevant hashtags on Instagram and TikTok posts can help bring a significant boost in likes, comments, and shares.

When used correctly, they can guide your content towards the users who are most likely to be interested in it.

These platforms’ algorithms favor content with high engagement, meaning those with more likes and comments often appear higher up in feed or discover pages.

By attracting an initial interest, hashtags instigate a ripple-effect that further propagates your content.

Relevant engagement through hashtags can cause a ripple effect, enhancing your content’s visibility and reach.

Conversely, the use of inappropriate or irrelevant hashtags can have the opposite effect, potentially reducing the visibility of your posts or causing you to lose followers.

Furthermore, always remember that while hashtags are powerful tools for amplifying your reach, they are not a stand-alone solution for engagement.

High-quality, engaging content is still the foundational element of social media success.

The alignment of your hashtags with your content and audience contributes significantly to increasing the likes, shares, and comments on your posts.

For instance, running influencers on Instagram and TikTok often use hashtags like #RunningMotivation or #RunnerLife to engage with their niche audience.

Finding the right balance of popular and specific hashtags will yield the most effective results – with popular ones giving you access to a broader audience, and specific ones helping you tap into niche communities.

It’s also important to avoid using too many hashtags in a single post as this can confuse the platform’s algorithm and may make a post look spammy.

To maximize engagement, it’s essential to view hashtags as a strategic networking tool and use them to connect your content with a target audience.

This, in turn, can add much value to your overall performance on Instagram and TikTok, as well as other social media platforms.

The role that hashtags play is thus pivotal in curating a more engaged, targeted, and invested community around your content.

Should Hashtags Be Specific or Broad?

When deciding to leverage the use of hashtags, one crucial decision to make is whether to use specific or broad hashtags.

There’s no one-size-fits-all answer, and like most aspects of social media strategy, your choice of hashtags should be guided by your unique goals and audience.

You need to consider the nature of your content, how relatable it is, and the type of audience you aim to attract.

Specific hashtags are useful for targeting a niche audience who are highly invested in a certain topic or theme.

For example, if you’re a fitness influencer sharing a post about a high intensity interval training workout, using a specific hashtag like #HIITworkout is likely to attract interested users who are searching for content on that specific topic.

On the other hand, broad hashtags can help create a bigger pool of potential viewers scrolling through Instagram and TikTok.

Cosmetics companies, for example, may use generic hashtags like #makeup or #beauty to be exposed to a larger audience that includes all beauty enthusiasts, not just a specific subset.

Broad hashtags are especially beneficial if your main goal is to gain a greater reach or brand awareness.

Both specific and broad hashtags have their strengths, depending on the target audience and the objective of the post.

The trade-off is that while broad hashtags might put your content in front of a lot of eyes, not all of those users are necessarily the best match for your brand or content.

With specific hashtags, you’re more likely to attract followers who are genuinely interested in your content and will potentially engage more with your posts.

It’s often a good strategy to mix both broad and specific hashtags in a single post to gain the benefits of both.

Indeed, the key is to understand the needs and preferences of your target audience, identify the hashtags they are likely to use and search for, and then incorporate these into your posts.

Lastly, remember that hashtags on Instagram and TikTok not just about existing trends but also about creating your trend. Maintain consistency in using a specific set of hashtags for your brand to popularize them among your followers.

Continuously monitoring your hashtag performance can also help you refine your hashtag strategy and make more informed decisions about the use of broad vs specific hashtags.

Are Hashtags Essential for Social Media Growth?

When considering strategies for social media growth, one cannot ignore the potential impact of hashtags.

Hashtags hold the power to expand the reach of posts beyond just your own followers.

Specifically, on platforms like Instagram and TikTok, hashtags play a major role in how content is discovered and shared.

When used strategically, hashtags can significantly boost the visibility of your posts, thereby driving more engagement and ultimately leading to an increase in followers.

They serve as an extremely useful tool in targeting your content to your desired audience.

By using hashtags that are relevant to your content, you are able to attract followers who are likely to be interested in what you have to offer.

This not only increases your following but also boosts the engagement rate which is of great significance on social media platforms.

Moreover, running hashtags give your content the chance to feature on the ‘Trending’ or ‘Explore’ sections leading to extensive exposure.

Frequent use of relevant and trending hashtags can also establish a consistent presence of your content on these platforms, making your profile more visible to users.

Furthermore, hashtags can be particularly utilized to promote campaigns, drive user participation and foster community-building.

A well-devised hashtag can turn your marketing strategy into a more interactive and engaging experience for users.

While the benefits may seem promising, it should also be noted that excessive use of hashtags or using irrelevant ones can have a negative impact.

Therefore, it is essential to strike a balance and employ a thoughtful approach while using hashtags.

Simply put, when used wisely, hashtags can undeniably be instrumental in driving the growth of your social media presence.

However, they should not be the only tool relied upon, but rather a part of a more holistic social media strategy.

The Bottom Line

So, after taking a look at the many running hashtags available for use on Instagram and TikTok, we can confidently say that the right tag can truly make an impact on your post.

It can increase your reach, draw in like-minded runners and fitness enthusiasts, and amplify your voice in the online community.

It’s crucial to use these tools wisely – select hashtags that align with your content, resonate with your audience, and enhance your online presence.

Remember, the best hashtags for running posts are not always the most popular ones; they’re those that create genuine connections with your followers and promote positive engagement.

So, keep your running shoes and social media game strong and let the right hashtags guide your path to success.

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In the fitness industry, navigating the digital frontier can seem as challenging as a grueling workout session. Instagram and TikTok are two…
Hashtags

180 Halloween Hashtags You Should Use On Instagram & TikTok

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The happening world of social media has added a new dimension to the celebration of annual events and festivities. One such event…
Hashtags

150+ San Francisco Hashtags To Grow On Instagram & TikTok

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In the digital age of social media networking, effective use of hashtags is an integral part of enhancing online visibility. This pertains…