In today’s digital age, maximizing your reach on social media platforms has become almost an art.
Instagram and TikTok, two of the most popular platforms, have found a unique way to organize content and increase its visibility-Hashtags.
An understanding of popular and trending hashtags can substantially boost your posts’ reach, drawing more views, comments, likes, and followers.
Whether you’re an influencer aiming to increase your digital footprint, a brand hoping to expand its customer base, or a user looking to maximize your engagement, utilizing popular hashtags can significantly enhance your social media strategy.
However, with millions of hashtags circulating, knowing which ones to use can be a challenge.
This article will provide an insightful guide to help you navigate and use the most popular hashtags effectively.
Contents
- Pop Hashtags For Instagram & TikTok
- How To Effectively Use Pop Hashtags?
- 1. Use relevant and trending hashtags.
- 2. Engage with hashtags related to your content.
- 3. Use Specific, Rather than Generic Hashtags
- 4. Avoid Hashtag Stuffing, Stick to Few but Relevant
- 5. Include Hashtags in Post Captions and Comments
- 6. Tailor Your Hashtags for TikTok’s For You Page
- 7. Use Location-Based Hashtags for Local Reach
- 8. Research Competitor’s Hashtags for Strategic Insights
- 9. Incorporate Branded Hashtags for Campaigns
- 10. Evaluate Hashtag Performance and Adjust Strategy Accordingly
- How Many Hashtags Should I Use on Instagram?
- Do Hashtags Increase TikTok Video Views?
- Can You Follow Hashtags on Instagram?
- Are TikTok Hashtag Challenges Effective for Engagement?
- Should I Use Popular or Unique Instagram Hashtags?
- The Bottom Line
In this article, we’ll delve into the key strategies for effectively using Pop hashtags on Instagram and TikTok.
We understand that hashtags can sometimes be confusing, especially knowing when to use them, how to use them, and why they are important.
That’s why we’ve compiled everything you need to know, from basic usage to frequently asked questions.
The following sections aim to guide and simplify your journey into maximizing the potential of Pop hashtags on both platforms.
This knowledge could be what positions your posts for better visibility and engagement.
One of the primary strategies in boosting your visibility on Instagram and TikTok is the effective use of relevant and trending hashtags.
Hashtags are a powerful tool in the digital marketing world.
They can improve your content visibility, and amplify your reach to new audiences.
Utilizing relevant and trending hashtags in your posts means that your content stands a better chance of being discovered by users interested in those specific topics.
Furthermore, trending hashtags have a higher volume of searches, offering your content a more extensive reach.
This implies that a well-researched and accurately placed hashtag can be a game-changer, significantly increasing your post engagement rate.
Take time to research and understand your audience – find out what hashtags they are following and include them in your posts.
However, be sure they resonate with your brand and the specific content in your post for them to be effective.
This strategy will not only help increase your visibility but also build your social media presence, leading to more engagement and potential followers.
Platforms such as Instagram and TikTok have search features dedicated to hashtags – enabling users to follow or browse specific hashtags of their interest.
Having your content show up in these search results by using relevant trending hashtags can significantly boost your visibility and follower engagement.
Consistently using this strategy will certainly enhance your reach and possibly even attract sponsorship opportunities or collaborations.
However, keep in mind the hashtags need to be relevant to your content and appeal to your target audience.
If you use random trending hashtags that don’t align with your content, it may lead to unengaged followers or even damage your credibility.
This strategy is not just about gaining visibility but creating meaningful connections and building a community around your brand.
Remember, persistently analyzing and updating your hashtag strategy is crucial as trends continually change.
What is trendy today might not be tomorrow, so always keep abreast with the current trends in your niche.
Employing hashtags related to your specific content can be rather beneficial to improve the visibility of your posts.
Platforms like Instagram and TikTok curate users’ feeds based on their interests, which are determined by the content they interact with regularly.
By using relevant hashtags, your content becomes visible to users who are likely to be interested in it.
It’s important to remember that hashtag relevance is paramount to ensuring that your content resonates with the right audience.
Using irrelevant or popular hashtags that have no connection with your content will only lead to attracting the wrong audience.
Engaging with related hashtags not only helps improve your content’s visibility but also drives higher engagement rates by reaching out to the right audience.
One common strategy many influencers and brands employ is engaging with other popular posts that use the same or similar hashtags.
By commenting or liking these posts, you get the opportunity to introduce your content to an already interested audience.
This practice can be particularly beneficial when trying to grow your audience base, as it allows you to connect with users who may not have discovered your content otherwise.
Just like on Instagram, this strategy can be applied on TikTok as well.
The ‘For You’ page on TikTok specifically tailors content for users based on their past interactions, making it a great place for you to explore and engage with related hashtags.
Remember, the goal is to create meaningful engagements with users who can potentially become your followers.
However, it’s equally important to make sure that the hashtags being used are current and trending.
If an older or rarely used hashtag is engaged with, chances are fewer people will get to see your content, denying you the chance to increase engagement and followers.
Finally, you need to maintain this practice consistently.
Regularly engaging with related hashtags can help you stay on top of trending content, allowing you to keep your content fresh and relevant to your target audience.
Using specific hashtags rather than generic ones is a crucial part of reaching your targeted audience on Instagram and TikTok.
The use of overly generic hashtags like #love or #instagood is not an effective way of driving engagement as they are often drowned out by the platform’s noise.
It’s more effective to use specific, descriptive, and unique hashtags that encapsulate the essence of your post or brand.
When your hashtags are unique and tailored, you’re more likely to reach an audience that is genuinely interested in your content, this boosts engagement rates.
Remember, having a large audience that is unresponsive to your content is not beneficial. It’s better to have a smaller, more engaged audience gained through using specific and unique hashtags.
The key to determining the most suitable hashtags for your posts lies in understanding your audience, knowing what they look for, and providing it in an engaging manner.
For instance, catering to a niche segment like #veganbaking, or #resinartwork helps capture the exact viewers you aim to target, and these people are more likely to engage with your content.
Tools like Hashtagify, SEMRush, or Keyword Tool can come in handy to find unique and trending hashtags related to your specific needs.
Don’t just search for hashtags, try to comprehend what makes some popular and how they drive engagement.
Dive deep into the posts that use these hashtags and find out what these posts do differently that make them popular.
Moreover, TikTok’s ‘Discover’ tab is a great place to find trending and specific hashtags that could benefit your content.
Also, switching Instagram to a Business account allows you access to Instagram Insights that provide valuable data about your followers and how they interact with your posts.
It’s also a good idea to create and popularize your personal branded hashtag for better visibility and identification.
This will not only differentiate you from the competition but will also allow you to build stronger relationships with your viewers or followers.
Remember, the goal here is not just to gain followers – but to gain followers that positively interact and engage with your content.
Due to this reason, specificity is key when choosing hashtags for your social media posts.
4. Avoid Hashtag Stuffing, Stick to Few but Relevant
As you aim to grow on social media platforms such as Instagram and TikTok, it can be tempting to throw in as many hashtags as possible, thinking it will increase visibility.
However, excessive usage of hashtags, commonly referred to as hashtag stuffing, can do more harm than good.
Platforms like Instagram and TikTok have algorithms that can perceive and penalize hashtag abuse.
This could limit the reach of your posts and potentially decrease your follower count instead of increasing it.
Being selective and strategic with your usage of hashtags greatly increases your chance of reaching the right audience and growing authentically.
On Instagram, keep in mind that only a maximum of 30 hashtags can be used per post.
TikTok’s limitation is a bit stricter, allowing only 100 characters for the caption and hashtag section.
Given these limitations, it’s best to stick to a few relevant hashtags rather than aiming for the maximum count.
What defines relevance in this case is the relationship between the hashtag and your content.
Identify what your post is about and select hashtags that are directly pertinent to that subject.
Using specific and meaningful hashtags improves the chances of your content being discovered by people interested in your subject matter.
Remember, the goal here isn’t just to reach as many people as possible — it’s to reach the right people.
Finding relevant hashtags can be done by conducting research around your topic, looking at what other successful accounts in your niche are using, and using Instagram and TikTok’s suggested hashtags feature.
Get to know your audience, understand the common topics, and use this knowledge to create a list of impactful hashtags.
Remember, quality over quantity always wins the day when it comes to hashtag usage on Instagram and TikTok.
Integrating trending hashtags in your Instagram and TikTok post captions is an effective way to increase your content’s visibility.
The purpose of using these hashtags is to promote your content to a wider audience.
When users search for that specific hashtag, your content becomes discoverable making it easier for them to find your profile.
Including popular hashtags in your Instagram and TikTok posts not only increases your reach but also heightens the chances of your content going viral.
The use of hashtags in comments can also be beneficial, especially when you comment on posts related to your content.
This strategy could help you gain more followers since people who read your comment may check out your profile if they find the hashtag relevant to their interests.
Hashtags in TikTok comments provide a valuable opportunity to engage with your audience and increase your visibility.
However, before you start adding them in, you should always keep in mind to be relevant, engaging, and insightful.
Take this opportunity to convey your brand’s voice and build its personality.
Drawing from the context, avoid using generic hashtags as it may make your comments look spammy.
Instead, direct your energy towards being creative and using highly relevant, but lesser-known niche hashtags.
Embedding popular hashtags in your Instagram and Tiktok posts is a path to more engagement, wider audience reach, and an increased chance for your content to go viral.
On TikTok, using hashtags in your comments can also be an interactive way to start a trend or generate discussions around a particular topic.
In short, striking the right balance between popular hashtags and niche hashtags in your post captions and comments can optimize engagement levels effectively.
Remember, the goal here is not to stuff comments and posts with hashtags, but to use them in a way that makes your content easily discoverable, engaging and exciting for your audience.
When creating content for TikTok, it’s crucial to understand how the platform’s For You page works.
Unlike Instagram, where one simply scrolls through the feed, Tiktok presents a main page called the For You Page which is filled with recommendations based on the user’s activity and preferences.
Because of this, your strategic use of hashtags can greatly increase the likelihood of your content appearing on someone’s For You page. It is all about tailoring your hashtags.
On TikTok, hashtag selection is extremely important. Picking the right one can boost the visibility of your content significantly.
Users typically engage with content that corresponds to their interests. Therefore, using strategically relevant hashtags increases the chances of reaching your targeted audience.
You might want to engage those who are interested in the same content, or with similar profiles to yours. By using the same hashtags they do, you can engage a targeted audience, and these tailored hashtags can attract them to your content on the For You page.
Various factors influence the kind of content featured on an individual’s For You page. The type of content you should be creating and the hashtags you should be using depend on your niche and what the audience likes.
It’s also important to avoid irrelevant hashtags. While they might increase the reach of your content in the short term, they can be detrimental in the long run. Users would not engage with the content if it’s not within their areas of interest.
Another key strategy is to use trending hashtags. TikTok regularly updates its list of trending hashtags. By timely incorporating these into your content, you can ride the wave of popularity and garner a larger audience.
Remember, however, that boosting your visibility by using trending hashtags should never be at the expense of relevance. Your hashtags should always align with your content and target audience.
Furthermore, do keep in mind that while using popular hashtags can help get your posts seen by a wider audience, using more specific, niche hashtags can actually result in a higher engagement rate. Hence, it’s vital to balance your use of popular and niche hashtags.
As a rule of thumb, the best practice is to think like the viewer. This way, you’re likely to choose the most apt hashtags that cater to the For You page algorithm – thus increasing your chances of visibility.
Lastly, consistency is key in maintaining a strong presence on TikTok. While hashtags are an important factor, they do not stand alone. Ensure your content is high quality and stay consistent with your posting.
Using location-based hashtags on platforms like Instagram and TikTok is an excellent way to widen your content’s scope toward a more local audience.
This strategy brings your content to the notice of users in the vicinity, often enabling brand recognition on a more direct and accessible platform.
Implementing this method puts you on the local map, ensuring you’re noticed by individuals or businesses seeking services or products that you offer in their locality.
This can be particularly crucial for small businesses or start-ups who depend heavily on localized customers for their operations.
Marketers must understand that utilizing generic hashtags can potentially push the content into an ocean of posts, reducing its visibility and effect.
In contrast, a location-based hashtag targets a more concentrated set of users, the ones that are more likely to appreciate your localized content.
Location-based hashtags can help your content be seen by individuals who are most likely to be interested in it due to their proximity to your location.
For instance, a Fashion Designer located in Paris can use hashtags such as #ParisFashion or #FrenchStyle to target potential customers within that geographic locale.
Moreover, these hashtags match the users’ searching behavior who frequently browse for locale-specific services or products.
Instagram’s search tool allows users to search by location, making your content more discoverable when you use location-based hashtags.
Similarly, TikTok’s For You Page often features local content, making it a great avenue to leverage location-based hashtags.
Your post could be featured among the top posts in the locality, paving the way to increased engagement and followership .
There is a high chance that local influencers or content creators may notice your content and initiate a collaboration, which can be quite beneficial.
It’s also essential to keep updating your hashtag strategy based on trends and engagement rates in each locality.
While using location-based hashtags, remember, relevance is crucial – using irrelevant location tags can lead to your content being flagged as spam.
The goal is to attract a genuine, local, and engaged audience rather than a massive, disinterested crowd, and location-based hashtags can precisely help in achieving this objective.
When striving to create a significant impact on platforms like Instagram and TikTok, it is essential to consider the value of researching your competitor’s hashtags.
The aim here is not about copying your competitor’s hashtags, rather it’s about gaining insights from them.
When you pay attention to your competitor’s hashtags, you are essentially trying to decipher their content strategy and understand their audience.
This insight can give you clues on what hashtags to use and provide you with new ideas for hashtag use that would be popular and relevant to your content.
Having a clear understanding of your competitors and their tactics can give your content a competitive edge and increase your chances of engagement on these platforms.
A keen eye on your competitors’ hashtags can yield valuable insights into the industry trends and the interests of your target audience.
While researching, look out for the hashtags that consistently appear in their popular posts, and take note of how these posts are structured and targeted.
It’s important to remember the value of being original, so use this strategy as inspiration and not as a template for duplication.
You may find that your competitors are using new hashtags that you had not considered, which could be indicative of emerging trends within your niche.
Observing your competitors’ hashtags also allows you to identify potential gaps in their strategy which you could exploit by using tailored hashtags that resonate more effectively with your target audience.
You also might discover relevant engagement-focused hashtags that you can incorporate into your content to help boost visibility.
Furthermore, this research can assist you in understanding and predicting potential changes in hashtag popularity and trends, allowing you to stay ahead in your industry.
It is crucial to continuously monitor your competitors and update your hashtag strategy so that it is relevant and effective.
Doing so will not only support your social media growth, but it can also offer tangible insights for your overall marketing strategy.
Incorporate branded hashtags for campaigns — this statement not only holds significant potential but is a powerful tool of success on popular platforms like Instagram and TikTok. Branded hashtags serve as a unique identifier for your brand on social media and can effectively increase your reach when used correctly in campaigns.
Brands and businesses use branded hashtags to create a community around their products or services. The specificity of these hashtags helps in creating a niche that can be easily monitored, enabling brands to directly engage with their audience.
When planning a social media campaign, it is imperative to develop a unique branded hashtag that aligns with your brand’s values and the campaign’s goals. This helps in maintaining consistency and delivering a clear message to your target audience.
Branded hashtags can be your brand’s name, a tagline, or something uniquely related to your brand. Not only does this prove helpful for your followers to find relevant content, but it also enables you to track the user-generated content under this hashtag.
The use of branded hashtags is a trending phenomenon on Instagram particularly. With the help of such hashtags, many brands have witnessed exponential increases in follower activeness and engagement. These valuable hashtags encourage users’ participation in campaigns and give them a sense of inclusion.
An interesting fact about branded hashtags is that they create a virtual community of your brand advocates, which, in turn, acts as a promotional channel. Your followers, satisfied customers, start promoting your brand organically, thanks to these effective hashtags.
Branded hashtags work as a unique identifier, creating a virtual community of your brand advocates.
Furthermore, incorporating branded hashtags in promotions or contests stimulates user engagement. Followers feel more inclined to participate in these campaigns, knowing that their submissions might be shared or recognized by the brand.
On TikTok, the use of branded hashtags plays a vital role in increasing brand visibility due to the platform’s focus on discovery and viral content.
It’s worth mentioning that while creating a branded hashtag, keep in mind to use clear and simple words. Overly complicated or hard-to-understand hashtags might confuse your audience, leading to less participation and lower engagement.
To get the most from your hashtag campaigns, think about your audience, what they value, what their interests are, and then plan accordingly. To ensure that your hashtag doesn’t get lost in the social media noise, be sure to promote it. You can achieve this through your social media posts or other online and offline channels.
Lastly, make sure to analyze the success of your branded hashtag campaign. The insights will not only help you understand how well your campaign performed but also provide valuable information that can be used for future strategies.
10. Evaluate Hashtag Performance and Adjust Strategy Accordingly
When utilizing popular hashtags on Instagram and TikTok, it’s paramount to evaluate your hashtag performance and adjust your strategy accordingly.
This part constitutes a significant element of hashtag strategy, often overlooked by many users and marketers.
The analytics on both platforms enable you to comprehend how your chosen hashtgs are impacting your content’s reach, engagement, and overall results.
By regularly examining the performance of your hashtags, you can identify any trends or patterns that might influence your future content strategy.
Utilizing the right hashtags can significantly enhance your content’s reach and engagement, but how do you know if you are using the ‘right’ ones if you’re not tracking their performance and adjusting accordingly?
Having a robust understanding of TikTok and Instagram analytics can efficiently help you make better and smarter decisions for your hashtag strategy.
With the correct data, you can be assured that your content will reach the right audience and increase the probability of user engagement.
Should you observe that a particular hashtag isn’t getting you the results you’re hoping for, such valuable insights enable you to make prompt adjustments.
On the other hand, if a hashtag is trending and driving significant traffic, including it more often in your posts can help in maintaining relevance.
Therefore, evaluating hashtag performance isn’t a one-time task, but rather a continuous process that demands attention, adaptations, and iterative learning to ensure your content delivers optimal results.
The concept of developing a successful hashtag strategy doesn’t end with merely identifying the fitting hashtags.
It involves revisiting and revising your strategy, experimenting with different combinations, and keeping a diligent eye on how each of them performs.
This might seem demanding, but it’s this commitment towards monitoring and evaluating your Instagram and TikTok hashtag performance that will set your content apart.
Remember, the digital landscape is always evolving, and so should your hashtag strategy.
Understanding your target audience’s preferences and response to particular hashtags further inform your content production and hashtag usage trends.
Ultimately, it’s all about finding the perfect balance and taking the time to evaluate and adjust your hashtag strategy, leading to better results and more meaningful interactions with your content.
Using hashtags on Instagram is a strategic practice that can help you reach more people and get seen by potential new fans or customers.
Figuring out the right number of hashtags to use in your posts can be hard, as it depends on a range of factors.
Hashtags are a way for users to discover new content on Instagram.
You add them to your captions or your comments to join a conversation on a specific topic or to attract attention to your posts.
Instagram’s algorithm takes hashtags into account when displaying content to users, so utilizing hashtags is a way to boost your posts organically.
The platform allows you to use up to 30 hashtags per post, but that doesn’t mean you should max out on every single post.
There is no one answer to how many hashtags you should be using on each post, but a general rule of thumb is to strive for between 5 and 30.
Balance is key when it comes to hashtag usage on Instagram.
Too many hashtags can look spammy, but utilizing too few can hinder your discovery.
A good best practice is to hide your hashtags in the first comment of your post so as not to distract from your caption or make it look cluttered.
Another effective strategy is to use a mix of very popular hashtags and more niche ones.
By doing so, you’re making sure your post is seen by a large crowd (the ones following the popular hashtags) and by people that may be more interested in what you’re promoting (the ones following the more niche hashtags).
Keep in mind that finding and using the right hashtags is not a one-time task.
You need to continually research and test different hashtags to see what gives you the best results.
Routinely analyzing your insights can help you determine whether the number and type of hashtags you are using are working to improve your engagement
This ongoing practice can help you refine your hashtag strategy over time and tailor your approach to what works best for your specific audience.
The use of hashtags in TikTok content can greatly impact the number of views a video receives.
When users include relevant hashtags in their video descriptions or comments, it increases the chances of being discovered by others searching or browsing those specific hashtags.
Additionally, TikTok’s algorithm tends to prioritize videos using trending or popular hashtags, boosting their visibility in the For You page.
Ensuring you use relevant and trending hashtags can considerably enhance the visibility and discoverability of your TikTok videos.
This increase in visibility can result in a significant boost in views, especially if the content is engaging, entertaining, or informative.
However, it’s important to note that the number of hashtags you use can also make a difference.
Unlike Instagram, where the recommendation is to use a significant number of hashtags, on TikTok it’s often more beneficial to use a select few strategic hashtags.
Using too many hashtags can appear spammy, and could potentially decrease visibility if it’s deemed as such by TikTok’s algorithm.
Therefore, the key is to carefully select hashtags that align with your video content, audience, and the latest trends on TikTok.
The platform also encourages users to participate in hashtag challenges, where TikTokers create content using a specific hashtag.
These challenges often generate a high volume of engagement and views, largely due to the fact that TikTok frequently showcases these types of videos, providing further exposure.
Another useful tip is to monitor the discover section on TikTok regularly.
This will help you keep up with trending hashtags that you can capitalize on to increase your video views.
So yes, hashtags do increase TikTok video views when utilized effectively and strategically.
Understanding how to use hashtags can drastically improve your TikTok presence and boost your content’s performance significantly.
The short and simple answer to the question, Can you follow hashtags on Instagram?, is yes. Instagram rolled out this feature a couple of years ago, and it allows users to stay connected and updated with trending topics or communities they’re interested in.
Regular Instagram users and businesses alike have found this feature incredibly useful in keeping up with the latest trends, connecting with niche communities, and gaining inspiration for their own posts.
Following hashtags on Instagram not only helps to keep you updated with trending topics, but it also connects you with niche communities and offers inspiration for your content.
How do you start following hashtags?
It’s quite simple and straightforward. You start by searching for a hashtag that interests you in the search bar. Then, on the hashtag’s page, tap the “Follow” button. Once that’s done, the posts using the followed hashtag would start appearing on your feed.
Remember, however, that for following hashtags to be truly beneficial, it’s crucial to choose the hashtags wisely. Ideally, one should choose hashtags that are relevant to their interests or their brand’s target audience.
Following relevant hashtags not only provides inspiration for your posts but it also helps to uncover content opportunities that you might have otherwise missed. This could be an event-related hashtag, a campaign tag, or a trending topic that your audience might be interested in.
Following popular hashtags may also help you identify trends and preferences within your target audience. This understanding can be used to fashion your content strategy and engage with your audience in a more meaningful way.
Furthermore, if you are a brand or a business, following relevant hashtags might be a great way to identify potential influencers or partners for collaborations, as well as keep a track of what your competitors are doing.
In addition to following hashtags, users can also integrate these hashtags in their own posts. This can enhance the visibility of their content to more people who are following or searching for these hashtags, thereby increasing their reach and engagement.
However, while following hashtags and integrating them into your content can be beneficial, it’s essential to strike a balance. Overdoing it by using irrelevant or excessive hashtags can come off as spammy and might discourage engagement.
Ultimately, one should experiment with following different hashtags and observe the impact on their content strategy. This experimentation will provide insights on what works best for your specific context, allowing you to make more informed decisions going forward.
Are TikTok Hashtag Challenges Effective for Engagement?
The popularity of TikTok has been growing exponentially and, with it, the practice of hashtag challenges.
These challenges involve asking users to create or recreate content and posting it to TikTok using a particular hashtag.
Examples include iconic dance routines, lip syncing to popular songs or showcasing creative skills, all tied together under a shared hashtag.
The idea is to tap into the competitive and creative nature of the TikTok community, all while promoting the brand or idea behind the challenge.
Hashtag challenges can create a substantial degree of engagement, prompting users to produce and share original content linked to the challenge.
Virality is the primary aim, and with the combination of the right challenge and hashtag, this can be achieved, thereby amplifying the brand’s message.
However, it’s important to note that the level of engagement generated depends heavily on the creativity and appeal of the challenge set.
More simply, if users find the challenge fun, engaging, and rewarding, it’s more likely to generate the desired level of engagement.
That is why it is critical that the challenge aligns well with TikTok’s user base, which predominantly consists of Gen Z and Millennials.
Additionally, it’s key to remember that this strategy requires you to keep track of the content shared under your challenge’s hashtag.
Ensuring that the content aligns with your brand’s image and values is key in this regard.
While measuring engagement, it’s worth considering both the quantity and quality of the content created in response to the challenge.
In fact, the true measure of a challenge’s success lies not just in the number of videos created, but also in the creativity and originality of these videos – the more unique, the better.
In the end, creating a successful TikTok hashtag challenge isn’t just about the number of videos it generates, it’s equally important to consider how those videos reflect your brand.
So yes, when executed properly, TikTok hashtag challenges can be a highly effective tool for engagement and a powerful way to spread your brand’s message.
When it comes to Instagram, the type of hashtags you choose can greatly impact the overall performance of your posts.
Popular hashtags are proven to increase the reach of your content as they expose your posts to a wider audience.
Many users follow or frequently check these popular hashtags, so using them in your posts can get your content in front of these individuals.
However, popular tags are saturated and might result in your content getting lost amidst a sea of other posts.
In contrast, unique hashtags are less crowded, giving your posts a better chance to stand out.
Unique hashtags give you a niche audience who are likely to be more interested and engaged with your content.Further, unique hashtags can become your brand’s tagline or slogan which is unique to your business or personal brand only.
This approach often leads to increased engagement and follower numbers, as users can easily find and follow all of your content under one unique hashtag.
Besides, unique or branded hashtags are also a great way to run giveaways, contests, or other promotional campaigns on Instagram.
Whether you choose popular or unique tags, it’s essential to mix the use of both types.
Utilizing a blend of both can extend your reach to a wider audience while also targeting a more specific, engaged following.
Moreover, depending on your goals, you might want to lean more toward one or the other.
If follower growth and mass exposure are your primary goals, then popular hashtags might be the route to take.
However, if you are looking for more high-quality engagement and the ability to cultivate a more close-knit community, unique hashtags may be more beneficial.
Always remember, the key lies in understanding your target audience and what appeals most to them.
Lastly, do not forget to keep your hashtags relevant to your content – irrelevant tags could decrease your credibility among followers and potential users.
The Bottom Line
So there you have it!
Boosting your social media presence on Instagram and TikTok can be as simple as using the trendiest hashtags.
Be relevant, engaging and always up to speed with the popular hashtags.
They might just be the key to get your posts noticed and increase your followers.
And remember, hashtags aren’t just about gaining visibility, they also help create a community of users interested in the same topics.
So stay connected, keep posting and hashtagging!