In today’s digital age, effective social media marketing is paramount for podcast creators trying to gain traction and engage audiences.
Key to this process is the understanding and strategic use of hashtags on popular platforms such as Instagram and TikTok.
This article will examine the role of hashtags in amplifying your podcast’s reach, influence, and engagement.
It will provide a comprehensive guide on the most effective podcast-related hashtags that can help catapult your content to a wider audience.
We will delve into the careful selection and implementation of these hashtags – a crucial aspect that often goes underestimated.
Understanding how to leverage these tiny but mighty tools can significantly benefit your podcast promotion strategy.
Contents
- Podcast Hashtags For Instagram & TikTok
- How To Effectively Use Podcast Hashtags?
- 1. Use hashtags relevant to podcast topic or content
- 2. Include Trending Hashtags in Podcast Community
- 3. Use hashtags to identify guest speakers
- 4. Include Generic Podcast Related Hashtags
- 5. Use Location-Based Hashtags If Location Relevant
- 6. Use Hashtags to Highlight Series or Themes
- 7. Include event-specific hashtags if relevant
- 8. Utilize Popular Cultural Hashtags with Relevance
- 9. Always include a branded hashtag for your podcast
- 10. Limit hashtag use to maximum effectiveness
- How Many Hashtags Should I Use on Instagram?
- Can I Copyright a Hashtag on TikTok?
- Are There Banned Hashtags on Instagram?
- How to Use Trending Hashtags on TikTok?
- What’s the Best Way to Research Hashtags?
- The Bottom Line
In the sections below, we’ll dive into some key strategies for optimizing your use of podcast hashtags on Instagram and TikTok.
Understanding how to leverage these tags effectively is crucial for boosting your content’s visibility and growing your audience.
We will also tackle frequently asked questions surrounding the world of hashtags.
By the end of this article, you’ll have a solid foundation on how to use podcast hashtags to your advantage on these popular social media platforms.
Podcasters must understand the importance of using hashtags relevant to their podcast topic or content. This strategy ensures that your content reaches the intended audience and increases virality in those circles.
For instance, if you host a comedy podcast, incorporating hashtags like #comedypodcast or #funnypodcast not only categorizes your content but also makes it discoverable to individuals interested in comedic podcasts.
Researching popular tags within your podcast’s category is a crucial step. Tools like Hashtagify or RiteTag can provide insights into your area’s popular and trending hashtags.
Paying close attention to what hashtags other successful podcasts in your category are leveraging can also give you a clue on what hashtags to use.
Additionally, you should not shy away from creating unique, specific, and creative hashtags related to your podcast content. This can help in establishing your brand and driving engagement from your listeners.
This strategy is especially valuable on platforms like Instagram and TikTok, where hashtags play a significant role in how users discover and interact with content.
Thus, by using relevant hashtags, you make it easier for interested individuals to discover your podcast, thereby increasing your audience reach and engagement.
However, it is important to note that each platform has different optimal hashtag usage practices.
While Instagram allows up to 30 hashtags per post, for TikTok, it is recommended to keep it around 4-5 per video to keep your content tidy and not overwhelmed with tags.
You should also be aware of using too many general or overly popular hashtags, which might end up diluting your content into a sea of posts.
Remember, the goal is to increase your podcast’s visibility and attract a focused audience who finds your content valuable and engaging.
it’s important to note, hashtags are not just about getting maximum views. They can significantly help foster community and inspire engagement among your listeners as well.
By creating a consistent habit of using relevant hashtags, you can significantly increase your podcast’s social media visibility and encourage more user interaction.
Finally, remember to be authentic to your brand with your hashtag usage. Trying to trend by using irrelevant hashtags could cause confusion and potentially dilute your brand message.
Using relevant hashtags specifically tailored to your podcast content can definitely help your podcast stand out and reach more people on platforms like Instagram and TikTok.
It is important to stay up-to-date and connected within your specific podcast community to ensure you are maximizing the potential reach of your posts.
One effective way of doing this is by including trending hashtags from your podcast community within your Instagram and TikTok posts.
This can help increase visibility and engagement with your content as it will be seen by a broader audience that is interested in those particular topics.
Trending hashtags are hashtags that have gained popularity in a short period of time and are often used by numerous individuals and accounts.
In the world of podcasting, these hashtags could possibly be about new podcast series, popular episodes, notable guests, or continuing episodes of a series that has an engaged following.
By using these trending hashtags, you can tap into existing conversations and introduce your podcast to audiences that may not have come across your show otherwise.
However, it’s crucial to remember that using trending hashtags should be done thoughtfully as hashtags that have no relevance to your podcast’s content can potentially alienate or confuse your audience.
The choice of trending hashtags should be relevant to your podcast’s content to create a meaningful connection with your audience and also the wider podcast community.
So discretion should be applied to decide which trending hashtag will have the greatest impact for your podcast.
By frequently keeping an eye on what’s trending in the podcast community, you can find inspiration for new content as well as hashtags to use.
In addition, this could also provide opportunities for collaboration with other podcasters, sharing guests, or even promoting each other’s podcasts.
Apps such as Instagram and TikTok have made it easier to track these in real time, with sections dedicated specifically for trending topics and hashtags.
However, there are also several online tools and websites available that can help you monitor trending hashtags in your industry or niche.
Using trendy, relevant hashtags in your podcast posts not only boosts your reach but also creates a sense of community among listeners and fellow podcasters.
Incorporating trending hashtags in your posts is one important tactic in a larger strategy for promoting your podcast and growing your audience on platforms such as Instagram and TikTok.
Understanding the power of using hashtags to identify guest speakers on your podcast can greatly enhance your visibility on platforms like Instagram and Tiktok.
When including a well-known or influential speaker in your podcast, it’s a great practice to use their associated hashtags.
This strategy not only helps your listeners to identify who’s speaking in your podcast but also boosts your podcast’s exposure to the followers of your guest speaker.
Indeed, featuring a guest speaker on your podcast can double your outreach as their followers will likely find your podcast if you use the speaker-related hashtags.Guest speakers often have branded or specialized hashtags associated with their name or work which their followers frequently use or follow.
Including these hashtags in your posts about your podcast makes your content more discoverable to a much larger and relevant audience.
It’s important to not just use any hashtag but to research and use relevant hashtags associated with your guests speaker.
An important tip to keep in mind is to ask your guest speaker to share their associated hashtags with you, they’ll usually provide a list which you can then use while promoting your podcast episode.
This approach greatly enhances the chances of their followers finding your podcast on these platforms.
Platforms like Instagram and Tiktok work significantly on visibility and using relevant guest speaker hashtags can do wonders in boosting that.
Remember that when using these hashtags, you should still aim for a balance, so not to appear as spammy. This will keep your posts professional and engaging.
Lastly, keep your eyes on the list of trending hashtags as they can sometimes contain relevant ones for your guest speaker.
By keeping an open eye for these, you can catch an important boost to your podcast’s visibility and enjoy increased listener engagement.
If done correctly, using hashtags to identify guest speakers can greatly benefit your podcast’s overall success on platforms like Instagram and Tiktok.
Indeed, featuring a guest speaker on your podcast can double your outreach as their followers will likely find your podcast if you use the speaker-related hashtags.
One of the most effective techniques in podcast promotion is the utilization of generic podcast-related hashtags.
This strategy assists in gaining the attention of a wider audience, who are interested in podcasts, in general, and explores content through these hashtags.
To enhance visibility, you can include hashtags such as #podcast, #podcastlife, #podcastaddict, #podernfamily, and more.
These types of hashtags might not be specifically related to your podcast content, but can help you reach a new audience and expand your listenership.
By using generic podcast-related hashtags, potential audience members who are browsing these hashtags can come across your work, giving you an opportunity to capture their interest and increase your follower count.
Think of it as a way of fishing in a larger sea – although not every fish in the sea may be automatically attracted to your bait, placing bait in a high-traffic area increases your chances of catching more fish.
A crucial point to note while using these generic podcast tags is to always combine them with more specific and personalized hashtags.
While the generic tags attract attention, the detailed ones help portray the storyline, ethos, and unique characteristics of your podcast.
This technique aids in attracting an audience with an inclination towards your type of content while also widening the range of people who may find your podcast, to begin with.
Generic podcast-related hashtags can act as a bridge, connecting your podcast to a diverse set of possible listeners.
You should be cautious when using generic tags not to overuse or solely rely on them.
Too many generic tags can dilute your personalized content, and make your posts appear spammy, which can be off-putting for some potential followers.
Focusing solely on broad, general keywords can also overwhelm your content and make it difficult for users to understand the specific theme or purpose of your podcast.
Using a mix of generic and specific hashtags not only broadens your reach but also allows for better content identification and higher audience retention.
Remember that the ultimate goal of using hashtags is to reach a wider audience, engage with potential customers, and ultimately grow your podcast’s followers and listeners.
Adding location-specific hashtags to your podcast posts can significantly increase your exposure, particularly on platforms like Instagram and TikTok.
These platforms use geo-targeting algorithms that prioritize content relevant to a user’s location.
Location-based hashtags are a brilliant way to attract a local audience, which could potentially translate into more dedicated listeners for your podcast.
In the context of a podcast, the location could relate to the topic of discussion, place of recording, guest’s hometown, or any other location relevant to the podcast content.
For instance, if you’re hosting a guest from Los Angeles, a hashtag such as #LAPodcasts or #LosAngelesTalks may be applicable.
If you’re recording a series highlighting hidden tourist gems in various cities, including the respective city hasn’t in your post can help you reach to individuals interested in travel or who live in those cities.
Also, if your podcast focuses on local happenings, events or issues in a particular location, you should utilize those location-based hashtags to attract those who would be most interested in your content.
SEO values are also influenced by the use of location-based hashtags. It can trigger algorithms to push your posts to users within the specified location.
However, when using location-based hashtags, ensure it adds value and relevance to your post, spamming posts with a plethora of unrelated locations would only harm your reputation amongst your followers and podcast community.
Always use hashtags that are specific, and relevant to the podcast episode.
Try to do a bit of research before putting up your post. You can simply search the location on Instagram and TikTok to see which hashtags are popularly used.
Remember, the aim of using the location-based hashtags is not to manipulate the system but to categorize your podcasts appropriately to reach the right set of audience.
Maintaining this consistency will ensure that your listeners understand and appreciate the context of your podcasts better, thus making them more inclined to share your content across their own social media.
Using location-based hashtags effectively does not just increase visibility across Instagram and TikTok, it also directly contributes to the growth of your podcast audience.
Using hashtags to highlight various series or themes in your podcast is a smart strategy for visibility on platforms like Instagram and TikTok.
As a podcaster, you likely cover a range of topics, or perhaps have a series of episodes focusing on a particular theme.
By creating and using dedicated hashtags for these series or themes, you make it easier for your audience to find and engage with related content.
This strategy can help sustain their engagement over a period of time.
Your unique, theme-based hashtags can become recognizable to your listeners and stimulate their interest in your content.
A podcast discussing retro movies could use relevant hashtags like #RetroMovieSeries or #MovieMonday, for example.
Listeners can then follow or click these hashtags to discover all your posts related to that topic.
Creating a specific hashtag for every series or theme helps create a curated collection of your podcast content on Instagram or TikTok.
This can serve as a sort of digital archive, deepening listeners’ engagement and commitment to your podcast.
It is, however, important to note that your hashtags should be distinctive, memorable, and relevant to the theme or series.
You may need to put a bit of thought into formulating the perfect hashtag.
The perfect hashtag is one that your listeners can easily remember and type into the search bar.
Simple and unique hashtags can become synonymous with your podcast’s identity and attract a larger audience.
Lastly, ensure you add these hashtags in your posts’ captions or comments consistently to gain traction and help your audience find your content more easily.
In essence, using specific hashtags for your series or themes is a great way to boost the visibility of your podcast on Instagram and TikTok.
It keeps listeners invested in your series, and with consistent use, can help you grow your podcast audience.
When hosting or participating in an event, including event-specific hashtags can greatly increase the visibility of your podcast.
This is particularly effective on social media platforms like Instagram and TikTok where hashtags often drive discovery.
Some event-related hashtags could include the event name, theme, or the location, especially if it is a widely recognized or popular event.
Listeners and attendees often search for these hashtags, allowing them to engage with and discover your podcast in the process.
Even if your listeners cannot attend the event, utilizing an event-specific hashtag provides them with a way to follow along virtually.
An event-specific hashtag not only gravitates attendees to your podcast but also virtually engages those who couldn’t attend.
This amplifies your reach significantly and could draw in potential new listeners who are also participating in or interested in the event.
From launch parties to live recording sessions, there is a wide array of podcast-based events that could benefit from using this type of hashtag.
Consider creating a unique hashtag for any recurring events you host, which can build recognition over time with your audience and simplify the process of finding all posts about your event.
When people search for your unique event hashtags, they will be able to see all the content related to that particular event in one place, boosting engagement and creating a sense of community.
On TikTok especially, using event-specific hashtags can lead to video challenges or trends related to your podcast, increasing its visibility.
Remember to use these event-specific hashtags sparingly and only when truly relevant, to avoid spamming your followers or creating a diluted hashtag feed.
Lastly, ensure that you are not infringing on any existing hashtags which could potentially lead to confusion or misuse.
Use your event-specific hashtags cleverly, arrive prepared and watch your podcast gain more visibility.
Navigating the world of popular culture can seem overwhelming, but as a podcaster, it’s imperative to stay updated and relevant in your content and promotion.
Integrating popular cultural hashtags in your Instagram and TikTok posts can significantly increase your reach and engagement.
However, it’s crucial that these remain relevant to your podcast’s theme or a particular episode.
If the hashtag aligns naturally with your content, it can provide you exposure to a larger, engaged audience that may not have otherwise noticed your podcast.
Everyday trends and events create new popular hashtags that may be relevant to your podcast.
If a current popular hashtag suits your content, do not hesitate to jump on the bandwagon but, always remember it has to make sense.
You can ride the popularity wave and increase visibility and engagement regarding your podcast.
Using popular cultural hashtags strategically and relevantly is a proven way to boost your engagement and visibility.
Using popular cultural hashtags also projects an image that you’re up-to-date and actively participating in larger discussions and trends.
Progressive thinking is likable and attractive to a broader audience.
Remember, visibility is king on social media platforms.
Strategically coupling trending cultural hashtags with your podcast related tags can create a symbiosis that benefits your audience reach.
However, not every trend will align with your podcast’s theme or vibe, and that’s ok.
The key is relevance and authenticity.
Forcing a trending hashtag onto your content will feel out of place to your audience.
Be selective with the trends you choose to participate in and always consider if it aligns with your brand’s voice and content.
Observing how other podcasters and influencers are using popular cultural hashtags will also give you an idea to device a strategy that is best suited for your podcast.
9. Always include a branded hashtag for your podcast
Creating a branded hashtag for your podcast is a critical strategy when launching your podcast on platforms like Instagram and TikTok.
Having a specific hashtag tied to your podcast not only helps you stand out among the sea of podcasts, but it also creates a unique space for your audience to engage in.
Giving your podcast its own branded hashtag can encourage listeners to use it, creating a more engaged community surrounding your content.
For example, if your podcast is named “Tech Talk”, a simple branded hashtag could be #TechTalkPodcast. This provides an easy way for followers to find, share, and discuss your podcast on social media platforms.
One major incentive of utilizing a branded hashtag is it helps in increasing visibility of your podcast to new potential listeners.
Furthermore, a unique hashtag allows you to easily track mentions and conversations related to your podcast.
As a podcaster, it’s also beneficial as it allows you to directly engage with your fans and see what they’re saying about your podcast.
It’s important to ensure that your branded hashtag is as short, unique, and memorable as possible. Too long or complicated hashtags might turn off potential listeners.
Always choose a branded hashtag that closely aligns with your podcast’s brand and is easy for your listeners to remember and use.
Additionally, using your unique branded hashtag across each episode can improve the consistency of your brand and makes your podcast easily searchable on social media.
This branded hashtag can also be used in collaborations with other podcasters or when running promotional campaigns.
To maximize the effect of a branded hashtag on TikTok and Instagram, be sure to include it in your podcast description, within your posts, and even during your podcast episodes to encourage your listeners to use it in their posts.
By consistently using your podcast’s branded hashtag, it can become a powerful tool for driving a engaged and active following around your podcast.
It also creates a better chance for your podcast to trend on Instagram and TikTok, drawing in an even broader audience of potential listeners.
Last but not least, always keep in mind that it will take time for your branded hashtag to catch on, hence, patience and consistency is the key here.
10. Limit hashtag use to maximum effectiveness
Using hashtags to promote your podcast on Instagram and Tiktok has numerous benefits, but it’s important to limit hashtag use to maximize their effectiveness.
A reasonable amount of hashtags allows your content to reach a wider audience without appearing spammy.
You don’t want to come off as desperate or unprofessional by overloading your posts with irrelevant or excessive hashtags.
Rather, curate your hashtags carefully, selecting those that align closely with your content and audience.
Just as using too few hashtags may limit your reach, using too many can dilute your content.
Research suggests that the optimal number of hashtags on Instagram is between 9-11 while on TikTok, you can use 2-4.
Finding the right balance can increase your visibility and attract more followers and listeners.
Avoid using hashtags that are too common; they may get your posts lost in a sea of similar content. Instead, choose hashtags that are niche-specific, targeted, and relevant.
The successful use of hashtags is an art in strategic thinking and audience understanding.
Monitoring the performance of your hashtags provides insight into what works for your audience. This continuous evaluation can cultivate a more engaging, targeted approach.
Remember, the success of your hashtag strategy largely depends on relevancy and balance rather than sheer quantity.
While it’s important to utilize popular and trending hashtags, ensure they are relevant to your podcast and make sense in the context of your content.
By carefully curating your hashtag approach, you can increase your content’s reach, gain more followers, enhance your online presence, and bring more listeners to your podcast.
Incorporating these tips could help you to optimize your hashtag strategy and make the most of your podcast promotion on Instagram and TikTok.
Remember, the key lies in using sensible, targeted, and balanced hashtags that truly relate to your podcast’s content and resonate with your intended audience.
Using hashtags on Instagram is a powerful tool to increase visibility and cultivate a wider audience for your podcast.
The grand question of how many hashtags to use on Instagram often pops up among podcasters, influencers, and social media enthusiasts.
The number of hashtags you should use often operates on a sliding scale dependent on the specific goals for your post.
Instagram permits up to 30 hashtags per post, but this does not necessarily mean you should take full advantage of this allotment.
Experts suggest that when it comes to promoting your podcast you should aim for a sweet spot of 5 to 10 hashtags per post.
Picking out a focused, more targeted collection of hashtags often results in better engagement as it reaches the audience who is most likely going to be interested in your content.
However, the decision of how many hashtags to use should also hinge on the nature of your podcast and its current reach on the platform.
If you are just starting to promote your podcast on Instagram, you may consider using the full 30 hashtags to capitalize on all potential avenues of visibility.
An important reminder when using hashtags is ensuring they are relevant to the post and the content of your podcast.
Don’t use popular hashtags that bear no relevance to your content, it might get you some visibility, but it won’t attract the right audience.
Also, remember to mix up your hashtags; Instagram discourages repetitive content, including repeating the same set of hashtags for each post.
One excellent way is to have a set of core hashtags which are directly related to your podcast and then mix in different relevant hashtags with each post.
Another crucial factor in choosing hashtags would be considering niche-specific or industry-related hashtags that are popular among your target audience.
A valuable practice is also creating a unique, catchy hashtag for your podcast which your listeners can tag in their posts or stories when they share your content.
Constantly being aware of trends and incorporating trendy hashtags can also help in boosting your post’s reach.
Can I Copyright a Hashtag on TikTok?
When it comes to copyrighting a hashtag on TikTok, the rules aren’t entirely clear-cut.
The ambiguity arises mostly from the inherent nature of hashtags as tools for categorizing and organizing content.
In essence, hashtags are free to be used by anyone interested in associating their posts with certain topics, trends, or communities.
This open accessibility makes it nearly impossible for one individual or organization to exert exclusive rights over a particular hashtag.
The purpose of copyright is to protect original creative works, and since hashtags are generally simple phrases or words, they do not meet the level of creativity required for copyright protection.
In fact, certain prominent authorities such as the United States Patent and Trademark Office (USPTO) state that it is generally not possible to copyright or trademark a hashtag.
Thus, from a legal perspective, copyrighting a hashtag on TikTok seems impractical.
However, this does not mean you cannot create a unique hashtag and have it associated with your brand or content on TikTok.
For instance, you can create a specific hashtag as a means to promote a campaign, track participation, or foster a community around your content.
While you can’t prevent others from using your hashtag, consistent use can link this hashtag prominently to your content or campaign.
It’s also a good practice to search for your chosen hashtag before using it, to see if it’s already in heavy use or associated with certain content.
Doing so can help to avoid any unwanted connotations or associations.
Lastly, it’s important to remember that the effectiveness of a hashtag on TikTok relies heavily on its relevance and usage, rather than stringent copyright controls.
So, while you can’t copyright a hashtag, you can undoubtedly create and cultivate successful hashtag trends and movements on TikTok.
It may come as a surprise to some, but yes, there are indeed banned hashtags on Instagram.
These are typically tags which the platform has flagged as inappropriate or abusive in nature.
The banning of hashtags is not done on a whim, but is rather a part of Instagram’s effort to maintain a safe and respectful online environment.
Understanding the banned hashtags on Instagram and how to properly use them can significantly impact your reach and engagements.
Therefore, responsible use of hashtags is crucial, as misuse can lead to your content being hidden or your account being suspended.
Instagram’s algorithm continually changes, and certain frequently abused hashtags can suddenly become banned.
Unfortunately, there isn’t a comprehensive list of banned hashtags provided by Instagram, but there are online tools available that allow users to check whether a specific hashtag is banned.
Banned hashtags usually have their associated content removed from search results, reducing the visibility of your posts if you use them.
Play it safe by avoiding hashtags that could be seen as promoting harmful or offensive content.
This includes hashtags related to violence, discrimination, harassment, sexual content, and illegal activities.
Remember to also avoid spamming your posts with irrelevant hashtags, as this can attract negative attention and potentially lead to your content being flagged.
It’s also worth noting that using the same hashtags repeatedly on every post might lead Instagram to regard your activity as spammy.
Learning the hashtag rules and respecting them is not just about avoiding penalties; it’s about being a positive contributor to the Instagram community and using the tool to its maximum potential.
Your utmost goal should be to use relevant, appropriate hashtags that will help your content reach a targeted audience and engage in meaningful conversations.
With over 1 billion global users, TikTok has gained exceptional popularity within a short span of time.
For many, it has become an expedited route to fame and exposure, and the correct use of trending hashtags can essentially play a pivotal role in that process.
Identify trending hashtags can be most simply done by checking the ‘Discover’ tab on TikTok’s home page.
Here you will find a list of trending hashtags and challenges that are currently popular worldwide.
Beyond that, it can be beneficial to follow influencers in your corresponding niche
They are generally the first to catch and start trends, so keeping an eye on their posts and hashtags would give you an early bird advantage.
However, it’s crucial to remember that your content must be related to or complement the label of the hashtag.
Simply using a trending hashtag without any meaningful connection to your content can negatively impact your authenticity and user engagement.
Additionally, be aware of the global nature of TikTok’s audience.
To make your content accessible to a wider audience, consider using hashtags that aren’t bound by language or culture specificity.
The use of bilingual or universal hashtags can also be a smart move in this regard.
A crucial point to remember is that TikTok’s algorithm prioritizes recently uploaded videos.
So whenever you identify a trending hashtag that aligns with your content, don’t hesitate to post your video promptly to maximize visibility.
The correct implementation of the aforementioned strategies doesn’t guarantee overnight success, but it does significantly increase your chances of maximizing viewership and reach.
A little consistency and strategic thinking can make a vast difference in how your content is received and engaged with on TikTok.
Doing comprehensive research on hashtags is an essential part of your social media strategy, be it Instagram or TikTok.
It aids you in discovering new content, staying on top of trends, and increases your visibility by getting your podcaster posts in front of the right audience.
One of the easiest ways to start your hashtag research is to investigate your competition and similar accounts within your niche.
Key insights can be gained from identifying the hashtags they are using regularly or those generating the most engagement.
This doesn’t mean you should copy them exactly, but it can give you a greater understanding of what might be working within your specific industry.
Additionally, using specialized hashtag research tools can greatly speed up the process and maximize outcomes.
These tools can analyze hashtag usage and popularity, suggest related tags, and offer ideas for new ones.
Many analytics platforms also provide hashtag tracking, which enables you to monitor the performance of specific hashtags over time.
Another effective method for researching hashtags is by conducting a keyword search on Instagram or TikTok itself.
When performing a search for a specific word or term, the platform will show you all the associated hashtags, along with the number of posts that each has.
Keep in mind that mixing high and low competition hashtags is usually the best approach for a balanced visibility.
For Instagram, be aware not to use the same set of hashtags on every post, as the platform’s algorithm may perceive this as spam-like behaviour.
For TikTok on the other hand, leveraging trending hashtags can highly affect your discoverability, as TikTok often promotes challenges or trends associated with specific hashtags.
Note that researching hashtags should be a continuous activity, not a one-off task, as trends on social media platforms shift constantly.
Thus, continuously updating your hashtag strategy in line with this research will help ensure that your content continues to reach new audiences.
Properly researched and relevant hashtags can unprecedentedly boost your visibility in the crowded digital world and get your podcast discovered by a wider audience.
The Bottom Line
After exploring various hashtag strategies, it’s crystal clear that the right blend of broad and niche hashtags can significantly boost your podcast’s visibility on Instagram and TikTok.
Remember, it’s not just about quantity but quality – using relevant and targeted hashtags is key.
Developing a consistent hashtag strategy that represents your brand and reaches your intended audience may take a little time and research.
But once it’s done, it will pay off with increased engagement, growth in followers, and, ultimately, a greater listener base for your podcast.