21 Key TikTok Trends To Leverage For Business

TikTok has rapidly established itself as an integral part of the social media landscape.

Many businesses are increasingly realizing the potential of leveraging this platform to reach out to new customer demographics.

Given TikTok’s unique format and dynamic, understanding its trends is crucial for making the most of your marketing strategies.

In a continuously evolving digital ecosystem, staying ahead of the curve necessitates adaptability.

This article aims to provide you with insights into key trends that are shaping the TikTok arena.

Being aware of these trends can help you align your business strategies for better connectivity and enhanced visibility.

Key Tiktok Trends To Leverage For Business

1. Create a Branded Hashtag Challenge

Creating a branded hashtag challenge is an innovative and effective way to engage your audience on TikTok.

Your brand can create a theme or activity, associate it with a unique hashtag, and encourage TikTok users to participate in the challenge by creating or recreating videos and tagging them with your branded hashtag.

Involvement of users in such branded hashtag challenges not only increases user interaction for your brand but also broadens your reach to the followers of participants.

However, the key to a successful branded hashtag challenge is making it fun, inclusive and easy for users to participate.

Irrespective of your brand’s nature, your challenge should be easy enough for anyone to recreate and share, stirring up broad appeal and compatibility.

Your branded hashtag should be unique to your business, catchy, and consistent with the content of the challenge in order to make it memorable and easily associated with your brand.

Set a specific time frame for your challenge, short enough to create a sense of urgency, but long enough to give your audience time to create and post their videos.

One excellent feature of TikTok is that it allows brands to easily track their branded hashtags and observe the progress and impact of their challenges.

You can also use this data to improve your future campaigns and understand your audience better.

Take note that the content created by users for your branded hashtag challenges will increase your UGC (User-Generated Content) repository, providing you with genuine content that resonates well with other users.

Promoting your challenge massively is just as important as launching it.

Sharing the challenge on other social platforms, websites, newsletters, and other channels will maximize the visibility and success of your challenge.

Branded hashtag challenges incite users to interact with your brand in a personal and enjoyable way, fostering strong brand loyalty and user engagement.

Achieving higher user participation would mean higher visibility and virality for your brand.

By executing a well-planned and engaging branded hashtag challenge, you can work wonders for your brand awareness and customer engagement on TikTok.

2. Collaborate with TikTok Influencers.

When looking to increase your brand’s exposure and credibility on TikTok, collaborating with influencers should be a top priority.

Influencer collaborations are an effective way to reach a wider audience since influencers come with a pre-established and highly engaged following.

However, it’s crucial to find the right influencers that resonate with your brand’s ethos and aesthetic.

It’s not just about having a large following, it’s about having an audience who trust and respect the influencer’s opinions and recommendations.

Once you’ve selected an influencer, it’s helpful to create a detailed collaboration contract that clearly outlines both parties’ responsibilities, expectations and compensation.

Often, these partnerships will involve the influencer promoting the brand’s products or services through creative and engaging videos, bringing an authenticity that can be more effective than traditional advertising.

In return, the influencer receives compensation, usually in the form of money, free products, or services.

Importantly, all sponsored content should be clearly labeled as such, using TikTok’s branded content tools, to maintain transparency with the audience.

Even though many brands have caught onto the effectiveness of influencer collaborations, the potential of this TikTok trend is still far from saturated.

In fact, it offers a unique opportunity to jump on a trend that’s still gaining momentum while simultaneously reaching a target demographic that’s increasingly hard to engage via traditional marketing channels.

A well thought-out influencer collaboration can lead to significant increases in brand awareness, engagement and conversion rates.

Though it is an investment, many businesses find that the payoff in terms of visibility, engagement and potential sales can be substantial.

When done correctly, influencer collaborations can give your brand the TikTok boost it needs to stand out in today’s digital landscape.

And with TikTok’s continued growth and influence, now is the perfect time to start incorporating this trend into your business strategy.

As you do so, remember that the most successful influencer collaborations are those that feel natural, authentic and mutually beneficial.

3. Participate in Popular Challenges

One of the most effective strategies to gain visibility on TikTok is to participate in popular challenges.

This is where the brand becomes part of the trend and hence, captivates the attention of the young audience that this platform fundamentally has.

Known for their viral nature, TikTok challenges can become a powerful tool for businesses looking to increase their brand reach and engage potential customers in a fun and unique way.

Challenges on TikTok often involve dancing, singing, lip-syncing, or comedy sketches, and typically revolve around a particular theme or trend.

By participating in these challenges, your brand not only showcases its playful side but also gets a chance to demonstrate its relevance and how well it understands the platform’s user base.

Demonstrating relevance in a rapidly changing platform like TikTok is key to capturing the attention of the Gen Z audience.

When selecting which challenges to participate in, it’s essential to choose those that align with your brand values and voice to effectively engage your target audience.

Jumping on a trending challenge will average about 10,000 views per video, but a really popular challenge can get as much as 10 million views.

A noteworthy element to consider is the creation of content that is aligned with the popular challenge but at the same time, subtly promotes the brand or raises awareness about the products or services offered.

Another crucial point to remember is to make sure the challenge participation is authentic and original.

TikTok users are quick to spot brands that are simply riding on the trend, without providing any unique or entertaining content.

To increase the chances of your brand’s TikTok challenge getting noticed, don’t just post one video and hope for the best.

Instead, create a series of videos to maintain audience engagement over a longer period and increase the chances of your brand’s content being shared.

Another effective way to make your challenge more popular is to collaborate with influencers or other popular TikTok users.

This strategy can multiply the reach and visibility of your brand’s participation.

Overall, participating in TikTok challenges not only helps to blow up your brand’s visibility on the platform but also opens up a new avenue for user engagement that traditional advertising platforms often fail to provide.

The bottom line is, participating in popular TikTok challenges can be a fun and innovative way for your brand to engage with the TikTok community and show your business’s lighter side.

This approach will drive bigger engagement from your audience and aid in broadening your brand appeal on the platform.

4. Use Trending Songs and Sound Clips

One of the most interesting aspects of TikTok is its integrative use of music in content creation.

This feature has provided immense opportunities for brand exposure and engagement through the use of trending songs and sound clips.

Memes, trends, and challenges on TikTok are often associated with specific soundtracks or sound bites, thus branding your content with these sounds can foster its popularity.

Embracing popular sounds helps to improve your content’s discoverability, as users often click on the sound used in a video to explore other content made with the same sound.

Essentially, when you use trending songs and sound clips, you are leveraging key TikTok trends for your business advantage.

This also offers an opportunity for content virality as users are more likely to engage with and share content that is relevant to current trends.

Additionally, using the ‘add to favorites’ feature to save popular sounds can be beneficial for your future content planning.

It allows your brand to stay in tune with current music trends.

And note that, although TikTok has a large music library, your choice should align with your brand’s persona and message.

Appropriate use of music not only adds to your video’s entertainment value but also enhances its emotional appeal.

And emotions, as we know, play a pivotal role in consumer decision making.

However, it’s also important to understand the copyright implications of using songs or sound clips.

While TikTok’s platform rights can cover many popular songs, it’s important for brands to ensure they’re not infringing on any rights with their usage.

Utilizing trending songs and sound effects can be an effective TikTok strategy, but it must be executed with brand relevance and legal considerations in mind.

5. Opt for Funny, Inventive Duets

Whenever possible, incorporating humor into your duets on TikTok can drive viewer engagement immensely.

This is largely due to the fact that TikTok is a platform that was designed for fun and entertainment to begin with.

Injecting humor into your duets also allows your brand to connect with audiences at a more personal level.

Finding a balance between maintaining your brand image and not taking yourself too seriously can be a tricky but rewarding endeavor.

Creating duets that retain a level of professional quality while showcasing your brand’s sense of humor can significantly improve your TikTok engagement.

Beyond humor, opting for inventive duets that show some level of originality can earn your brand the admiration and respect from TikTok’s creative community.

For your duets to have the desired impact, they need to bring some novel, unexpected take, or fresh perspective to the original video.

This implies thinking outside the box, and finding new, exciting ways to interact with existing content, which will represent your brand in a positive, innovative light.

To assist with this, TikTok offers a wide variety of special duet features and editing tools you can experiment with to create your own unique duets.

With such tools, the potential to create engaging, funny and witty duets is virtually limitless.

To successfully leverage this, it’s absolutely essential to understand your brand’s identity and audience.

This will help produce duets that not only make people laugh, but also resonate with your target demographic

Keep an eye out for popular trends that your brand can take part in to create a timely, relevant duet.

Keep in mind that it’s important to remain respectful of the original content creator while making your own additions or changes.

So, when producing content like duets for your brand, focus on creating something that will be appealing to their potential followers and fitting within the context of the larger trends or conversations already happening on TikTok.

By engaging with the community in this way, you can opportunistically ride the wave of popular trends while creating content that is truly your own or unique to your brand.

If you need help, here is a video that teaches you how to create duets on TikTok: https://www.youtube.com/watch?v=9S2mY8YFBsY

6. Produce Tutorials Related to Your Brand

TikTok, with its growing popularity, is a powerful outlet to introduce and explain your products or services to potential consumers.

By producing short, engaging tutorial videos related to your brand, you not only entertain TikTok users but also educate them about your offerings.

Instructional videos can break down complex concepts into digestible chunks, holistically improving the understanding of your brand.

An engaging product tutorial can influence purchase decisions by clearly showcasing the functionality and appeal of your product.

These tutorials can demonstrate the unique value of your product, providing clarity that can influence individual’s purchase decisions.

Moreover, tutorial content fosters trust and credibility with potential customers by showing the practical use of your product.

This is an opportunity to be transparent about the unique benefits and features of your products or services.

Tutorials are also the perfect opportunity to share tips and tricks related to your products that users may not be aware of.

It’s a great way to address common questions and concerns about your product that potential customers might have.

This can also significantly reduce customer service inquiries, as most of the commonly asked questions are already answered in the tutorial.

Apart from this, these tutorials can share creative ways to use your product, adding more value for your customers that they might not have realized previously.

TikTok’s video format allows for creative visual demonstrations that static images on a website may not be able to provide.

Moreover, the vast and diverse TikTok users give your brand an enormous potential audience for these tutorials, extending your reach organically.

To get the most out of these tutorials, keep them concise, engaging, and straightforward.

Make sure the steps are simple to follow so that people can easily replicate them.

In this process, the tone of your tutorial also plays a significant role.

The language and mood set should match your brand personality to ensure consistency.

Remember, the primary goal here is not only to teach but also to create brand awareness and build customer relationships.

7. Utilize TikTok’s AR Effects

With the rise of technology and engagement, Augmented Reality (AR) enhancements have become central to most social media platforms, including TikTok.

By implementing TikTok’s AR effects, businesses can offer more interactive and engaging content that not only amuses the audience but also encourages active participation.

One of the exceptional benefits of using AR effects on TikTok is that it allows businesses to make their products tangible and usable in the virtual world.

The usage of AR effects increases the chances for users to interact more with the brand’s content and share them.

AR effects are not just about creating fun and interactive videos, they’re also a strategic tool for increasing brand visibility and engagement on TikTok.

Impressively, TikTok’s AR effects can take your content from ordinary to extraordinary, creating an engaging and immersive experience for your audience.

Make it a point to understand and experiment with different AR effects to find which ones fit best with your brand.

Customize these effects and use them creatively to fit your brand’s identity, voice, and style.

This strategy also avails opportunities for brands to orchestrate user-generated content, as users may feel encouraged to create their version of the AR enhanced videos and attach your branded hashtag to it.

However, it’s important to remember that TikTok’s AR effects should align with the brand’s message and purpose.

Each AR effect used should strategically produce a positive image of your brand and make sure to elicit the emotions you want associated with your offering.

While integrating AR effects in your marketing strategy, make sure they are relevant and appropriate to your target audience.

Avoid using AR effects that may be viewed as offensive, or out of touch with your demographic profile.

For understanding better how to effectively use AR effects and engage with your audience, you may find this video tutorial very helpful:

Innovative use of TikTok’s AR effects has the potential to increase brand visibility and engagement levels, leading to considerable growth on the platform.

Mastering these visual enhancements will give your brand a competitive edge and allow you to explore new, creative avenues of connecting with your followers.

8. Create a brand ‘sound’

One of the popular trends on TikTok is the creation of a unique ‘brand sound’.

This brand sound acts as an audio identity for your company on the platform.

Having a characteristic sound that people identify with your brand enhances your presence and makes your content more recognizable.

To this end, you could consider creating a catchy jingle or tune that could be associated with your brand.

Additionally, this brand sound could also be a specific dialogue, phrase, or even sound effect that is unique to your company’s products or services.

You could encourage TikTok users to incorporate your brand sound into their own video creations, further promoting your brand.

This not only increases your brand exposure, but also creates a sense of community among your followers.

Moreover, a brand sound, once viral, can significantly boost your brand visibility on TikTok.

Understand that the creation of your brand sound should align with your overall business objectives and brand personality.

For instance, a fitness brand’s sound could be upbeat and energetic, whereas a luxury brand might use a more sophisticated tune.

Remember to keep the sound short, memorable, and easily editable; TikTok users should be able to play with it creatively in their videos.

Take note of trends, too; what sounds are currently popular in your demographic?

This could guide the creation of your brand sound.

Additionally, regularly use your brand sound in your own TikTok posts to establish it in the minds of your viewers.

The goal of creating a brand sound is to foster a unique and immersive branding experience that TikTok users will associate with your company.

Remember, creating a brand sound is not about promoting a product or service, but about promoting your brand as a whole.

Lastly, while trends are momentary, a well-crafted brand sound can have a lasting impact, making it a worthwhile investment in your TikTok marketing strategy.

9. Show Behind-The-Scenes Content

One of the most enticing trends businesses can jump onto in TikTok is showing behind-the-scenes (BTS) content.

This type of content helps in humanizing your brand and lets your followers feel more connected with your business.

Reasons for its popularity are many, one being that it’s often unfiltered and unscripted, making it more authentic and relatable to the audience.

These BTS videos could feature anything from product creation to staff introductions, or even daily routine at your office.

Showing what goes on most often unseen can be riveting and humanizing for consumers.

One powerful technique could be showing the production process.

Seeing how a product is made often increases its value in the eyes of a consumer.

Be it a painting, a crafted piece of furniture, or a tasty bakery good, all have stages people love watching.

When choosing your BTS content, consider what is interesting and unique about your brand, and what you can share that no other brand can.

Unique content always stands out from the sea of videos.

Behind-the-scenes content can truly give your brand a chance to shine in authenticity and relatability.

This type of content doesn’t only strengthen your brand recognition but also enhances your connection with customers by making them feel involved and well informed about your business and its ethics.

Additionally, BTS content can be used as a tool to educate the audience. For instance, you can share the process of how you build or design your products, how quality assurance checks are conducted, or how environment-friendly materials are used in your products.

Presenting your brand’s operations in such a clear and transparent way builds trust and credibility with the audience, driving customer loyalty and ultimately conversions.

Interestingly, BTS content is fairly easy and cost-effective to produce, often requiring just a smartphone and your normal day-to-day operations.

Plus, users on TikTok appreciate a more raw and candid look into businesses, which suits the BTS style perfectly.

This style of content attention is very much worth the time investment and will set your company apart in the oversaturated environment of sleek, professional advertising.

To delve deeper into this topic, here’s a demonstration showcasing how one might approach BTS content on TikTok:

This trend of sharing behind-the-scenes videos on TikTok is not only popular but also crucial for a brand seeking to establish a closer and more transparent relationship with its audience.

Not only does this practice cultivate trust and authenticity, but it also, in the bigger picture, makes your brand more relatable and admired among TikTok users.

10. Experiment With New Features Early

In the fast-paced world of social media, staying updated with new features and functionalities is key to driving user engagement and staying relevant.

TikTok, being a progressive platform, regularly introduces new features which give you more ways to interact with your audience and make your content stand out.

By incorporating these features into your TikTok marketing strategy early on, you can establish your brand as a trend-setter, as opposed to being a follower.

Early adoption of new features also naturally boosts the visibility of your content in the TikTok algorithm, potentially resulting in higher engagement, views and followers.

This strategic advantage is because TikTok tends to promote new features, and thus, the content that is produced using these features often gets priority in users’ feed.

Almost every TikTok update introduces novelties that can greatly benefit businesses looking to diversify their content and foster increased engagement among followers.

An example is the recent introduction of three-minute videos; it offers brands a longer canvas to deliver company messages, tutorials or impactful storytelling to their fans.

The virtual try-ons and product links have offered new ways for brands to showcase their products and drive sales directly from the platform.

Therefore, staying abreast of these changes and adopting them into your TikTok strategy as soon as they are launched, can help you gain the upper hand over competitors who stick to old practices.

Additionally, early adoption allows you to understand the feature intricacies, analyse user response and fine-tune your content strategy for greater effectiveness.

More often than not, being an early adopter makes it easier for you to get noticed by the TikTok community, gain followers and greatly enhance your brand’s online presence.

However, remember that not all updates may be relevant to your brand, so it’s important to discern which features are worth incorporating into your digital marketing strategy.

Being selective ensures that you are using features that align with your brand persona and appeal to your target audience, ensuring optimal user engagement.

So, while it’s beneficial to stay updated and try out new features, it’s critical to always stay true to your brand identity and key messaging.

This way, you can make the most of TikTok’s evolving platform and continuously engage your followers with refreshing and innovative content.

11. Highlight User-Generated Content

Emphasizing user-generated content on TikTok is an invaluable aspect that can give your brand an edge over competitors.

This approach brings mutual benefits to both your brand and the users since the users get recognition while the brand gains authenticity.

An extra advantage is the chance to expand your reach as users share their content with their followers on the platform.

A creative way companies can motivate users to create content is by running competitions where the best video or content related to the brand gets a reward.

When users engage in such activities, it reinforces the connection between them and the brand.

In turn, it also enhances brand visibility as more users get an opportunity to interact with your brand.

This engagement can be significantly improved by prompting your audience to share their unique experiences with your products or services.

For example, brands like Nike and Adidas routinely repost videos made by their customers using their products to encourage more participation.

Actively sharing user-generated content not only boosts your engagement but also builds a community around your brand.

An important factor to consider when leveraging user-generated content is always to give credit to the original creators of the content.

This act shows your audience that your brand values their contribution and increases the likelihood of more users participating in the generation of similar content in the future.

With this approach, your content will become more relatable, authentic, and engaging for your audience, leading to improved engagement levels.

It is also essential to maintain a consistent flow of user-generated content on your page, thus inspiring more users to get involved and create similar content.

Remember, user-generated content is not just about promoting your products; it’s also an opportunity to understand your target audience better and strengthen the relationship with your brand community.

12. Engage with Followers Regularly

One of the noteworthy TikTok trends businesses should leverage is engaging with their followers regularly.

The TikTok algorithm, much like other algorithms, favors user interaction.

Consequently, regular engagement with your followers can considerably boost your relevance on the platform.

Engagement can come in various forms such as liking and responding to comments, following back, or even creating user-focused content.

Taking the time to understand your audience and interact with them can deepen your relationship with them and boost your brand’s perception.

This interaction can lead to a stronger sense of community around your brand, driving customer loyalty and advocacy.

Moreover, the more you engage with your followers, the more exposure your content gains.

It’s equally important to ensure the interactions are authentic and relatable to foster a genuine connection.

One way to maintain authenticity is by appreciating user-generated content and highlighting it on your platform.

Using this approach not only rewards creative customers but also encourages more user engagement.

Also, maintaining a consistent voice and tone in your interactions can further strengthen your brand’s identity.

In addition to authenticity, timely engagement is key.

Try to respond swiftly to comments and queries to show your followers that you value their input.

Over time, regular engagement can help you grow your follower count, your reach, and ultimately your business on TikTok.

Indeed, engaging with followers regularly is a trend that has the potential to greatly influence the TikTok growth strategy for businesses.

13. Utilise 15-Second Video Format

In the dynamic world of social media marketing, understanding and leveraging trends for business is crucial.

One key trend to tap into on TikTok is the powerful 15-second video format.

TikTok’s core feature is short looping videos of 15 seconds, which can be extended up to 60 seconds when they’re chained together.

However, the 15-second format is more popular as it aligns with the fast-paced consumption habits of today’s audiences.

This quick video timeline has transformed the way content is created and consumed, making it a crucial trend to leverage for businesses looking to make an impact on TikTok.

These brief, creative clips are TikTok’s secret sauce.

They’re engaging, easy to consume and share, and have the ability to convey strong or complex messages in a concise way.

From a business perspective, using the 15-second video format allows you to capture the essence of your brand, product, or service quickly and effectively.

Moreover, it enables you to appeal to the TikTok audience that thrives on fun, fast, and fascinating content.

The key to excelling in this format is to create concise, compelling, and creative content.

You don’t have the luxury of lengthy explanations so your message needs to be crystal clear from the start.

The shorter format also encourages high rewatch value.

If viewers find your content intriguing, they are likely to watch it multiple times, increasing the chances of them engaging with your brand and possibly becoming customers.

Storytelling gets a new twist in TikTok’s 15-second videos.

Brands need to figure out how to tell a full story or convey a strong message in this very limited time frame.

Successful brands on TikTok use a mix of humor, trends, challenges, and audacious creativity to deliver their message effectively within 15 seconds.

One effective approach is to combine similar short videos together to create a narrative arc or a video series that unfolds over time.

This not only hooks the viewer but also encourages them to return for future installments.

Product demonstrations, user testimonials, or behind-the-scenes clips make for intriguing 15-second videos.

Knowing how to compress these into a short, creative clip can effectively boost engagement and trigger curiosity among viewers.

Utilizing the 15-second video format can be a game-changer for businesses on TikTok.

It offers a new, exciting way to engage with audiences and present your brand in a quick yet impactful manner.

Remember to keep your content engaging, concise, and on-brand for the best results.

14. Align Your Content With Current Events

As a business owner seeking to transform your TikTok presence, understanding the importance of aligning your content with current events is pivotal.

Current events resonate with the audience because they are up-to-date, relatable, and occur in real-time.

Tuning your content to coincide with the zeitgeist of the times assures that your content stays fresh and engaging.

Besides making your content relevant, aligning it with current events also offers you the chance to show your audience that your brand is informed and responsive.

By reflecting on what is going on the world, you not only increase engagement but also contribute positively to the conversations taking place.

However, it’s crucial to be selective and sensitive when dealing with current events, focusing on events that align with your brand’s messaging and values.

Proper research is a prerequisite before creating content around any current event to avoid misunderstandings or misrepresentations.

Furthermore, you should be careful not to exploit severe or controversial situations for business gains—instead, aim to create meaningful dialogue and offer insightful perspectives.

You can create a content calendar that aligns with national holidays, significant global events, or even popular culture happenings for predictable events.

Yet, for unpredictable unfolding events, keeping a pulse on the news cycle will help you capitalize on these opportunities in real-time.

For instance, if you run a fashion brand and it’s Fashion Week, you might put out content related to your unique takes on the latest trends, or if you’re a tech firm, shining a light on a technological advancement making headlines would align perfectly.

However, while current events can stir up emotions and draw attention, it’s also crucial that your content still upholds the entertainment value which TikTok is known for.

Whether it’s a humorous, clever take on a trending meme or a light-hearted spin on an otherwise serious subject matter, make sure your content brings some form of joy to your audience.

Being attuned to current events thus presents a remarkable opportunity to maintain relevance, create meaningful conversations, and show the human side of your brand on TikTok.

Remember, on social media platforms like TikTok, it’s not just about promoting your product; it’s also about developing a personable and relatable brand image.

15. Host Live Q&A Sessions

One of the most engaging ways of connecting with your followers on TikTok and gaining meaningful insight about your audience is by hosting live Q&A sessions.

These sessions offer a great opportunity for businesses to directly converse with their customers, thereby enhancing customer satisfaction and building a loyal following.

When executing live Q&A sessions, remember to announce them well in advance.

This will give your followers enough time to prepare their questions and also increase anticipation.

Preparation is key in making these sessions a success.

Prepare some key talking points in line with your brand’s message and current trends.

The real-time interactive nature of Q&A sessions allows businesses to promote authenticity, foster engagement, and gather insights from their audience.

Another powerful tip is to moderate your sessions effectively, ensuring all questions are addressed and that the conversation remains focused.

Finding the balance in questions to address is crucial.

While it’s tempting to only answer positive queries, it’s also important to tackle critical questions. This shows your audience that you value their opinions and are transparent.

Yet, avoid veering too deep into controversy or sensitive topics.

Maintain a healthy boundary and always stay on brand, showcasing your brand’s values and uniqueness.

In your session, encourage users to ask questions not only about your product or service but also about your team, values, and upcoming plans.

This helps to humanize your brand and create a strong connection with your audience.

Promote active participation by rewarding the best questions from your audience.

This can be done by giving shout-outs, merchandise, or discounts.

Remember, the goal of hosting live Q&A sessions is not to blindly sell your product but to engage your audience and improve your relationship with them.

By providing your audience with genuine answers and insightful information, you can increase their trust in your brand and possibly convert them into brand advocates.

Bonus tip: To really stand out and engage your audience, consider incorporating other TikTok trends into your Q&A session.

This could be using popular songs, performing a trending dance, or including popular TikTok influencers.

While the process may initially seem daunting, don’t shy away from trying new ways of interacting with your audience on TikTok.

The results may just surprise you!

16. Offer Exclusive Discounts

Attracting attention to your brand on TikTok can be surprisingly easy when you offer exclusive discounts to your followers.

These could be linked to a specific product, event, or simply as a thank you to your loyal audience.

Exclusive discounts are a proven method to increase your following, stimulate sales, and create buzz around your brand.

Remember, the key here is ‘exclusive.’

Your viewers will feel valued if they perceive that those discounts are only available to the platform’s community.

This unique incentive could just be the push that a potential customer requires to convert and make a purchase.

Not only can these discounts attract potential customers, they can also encourage users to engage with your brand, sparking conversations and shares that will extend your reach.

Consider using a unique code that customers can apply at the time of purchase or offer a flash sale at a specific time.

Both options can drive urgency and give users a reason to follow your profile and stay tuned for your updates.

Interestingly, this type of promotion has a viral potential.

Users may share the details of the discount with their followers, thus indirectly promoting your brand and reaching audiences that you might not have been able to touch otherwise.

This strategy can be particularly effective if you are launching a new product or are trying to off-load older stock.

As part of the process, consider encouraging users to tag a friend or share your post as a condition of availing the discount, which can boost the reach of your brand even more.

Remember though, this is just one of the many techniques you can use to maximize the potential of your TikTok strategy.

However, if done right, offering exclusive discounts can be an extremely effective way to increase your presence on the platform and drive both engagement and sales.

17. Tap Into Nostalgia with Throwback Content

One significant trend on TikTok that businesses can leverage is the use of nostalgia and throwback content.

The power of nostalgia has been proven to engage users across various demographics, making it a valuable tool in digital marketing campaigns.

Throwback content resonates with users because it evokes memories from their past, often creating a feeling of relatability and familiarity.

This makes it a fantastic way for brands to establish an emotional connection with their audience.

There’s a wide spectrum of ways businesses can incorporate nostalgia into their content strategy.

From referencing pop culture trends of the past to reviving old product designs, there are countless opportunities for businesses to tap into this nostalgic sentiment.

Moreover, the TikTok platform itself has many built-in editing features that can help to emulate a throwback aesthetic.

The use of vintage filters, old-school soundtracks, and retro visual effects are just a few ways that brands can leverage these in-app features to create content with a throwback vibe.

Importantly, nostalgia-based content should go beyond just simply recreating the past, it should bring an element of modern relevance that bridges the gap between then and now, being careful to maintain a level of authenticity and respect for the original moment or trend.

Successful nostalgic content is amalgamation of the familiar and the novel, delivering a sense of comfort without seeming trite or recycled.

Realistically, creating nostalgic content can be a bit challenging.

It requires a well-rounded understanding of both your audience’s demographics and the cultural trends that have influenced them over the years.

Once a company gets the hang of curating nostalgic content, it can significantly improve engagement rates and boost the overall performance of your TikTok marketing strategy.

As this trend continues to gain traction, businesses that are able to successfully tap into the power of nostalgia stand a strong chance of differentiating themselves within the TikTok landscape.

For further inspiration, this video contains useful tips and advice that may aid in the process: https://www.youtube.com/watch?v=W3-NwFRu9UU.

18. Host Creative Contests

One effective way to utilize TikTok for your business promotion is through the hosting of creative contests.

When designed innovatively, contests can engage and attract a larger audience, thus widening your brand’s reach.

It’s a proven method that encourages user-generated content, which promotes authenticity and provides you with free content.

It’s essential to make these contests unique and engaging to ensure they stand out from the sea of TikTok content.

Offering worthwhile prizes can greatly incentivize participation and foster user engagement.

These prizes don’t necessarily have to be grand or expensive—they just need to represent real value to your audience.

For example, you could offer a free-of-charge product, exclusive discounts, or the opportunity to be featured on your brand’s social media platforms.

An additional tip is wisely choosing your contest’s timing.

Launching your contest when your audience is most active will result in higher participation rates, resulting in better ROI.

One must also consider the contest rules, it must be simple and accessible for all, so as not to discourage participation.

Contests can be as simple as asking users to create TikToks using your product, or as advanced as hosting a competition with its own branded hashtag.

More often, the simpler the contest, the more engagement it generates, hence, simplicity proves to be more effective.

Remember, the main aim of these contests is to increase audience engagement and brand visibility on TikTok.

Successful contests are those which align with the brand’s ethos and the interests of the target audience.

An out-of-place contest can result in a disjointed brand image and might fail to garner the desired engagement.

Therefore, it’s important to brainstorm creative ideas that will set your contests apart, making them more appealing to the TikTok crowd.

Remember to keep your brand’s personality and values at the forefront of your contest concepts.

To boost your contest’s effectiveness and reach, consider collaborating with TikTok influencers.

Influencers can bring added visibility to your contest, encouraging their followers to participate as well.

Lastly, don’t forget to prompt the participants to share the contest with their followers – this can lead to a viral effect, further increasing the reach of your contest and, in turn, your brand.

19. Showcase Real Testimonials

While leveraging TikTok trends for your business, one of the most effective ways to build trust and connect with your audience is to showcase real testimonials.

These testimonials should come directly from your customers and highlight their experiences with your product or service.

User-generated testimonials are particularly powerful as they are viewed as more authentic and credible.

The beauty of TikTok is that it allows ordinary people to create and share their personal experiences, therefore, it serves as a perfect platform for collecting and sharing testimonials.

In order to do this effectively, it’s important to have a clear call to action encouraging your customers to share their testimonials in a TikTok video format.

These types of posts not only promote your brand but also encourage user engagement.

Make sure you provide some guidance to your customers on what to include in their testimonials.

This could be their experiences with using the product or service, the results they achieved, or what they liked most about it.

However, ensure that the testimonials are not overly promotional as this could make them seem less credible.

The most powerful testimonials are those that portray honest and relatable experiences.

Once you’ve collected a few high-quality testimonials, it’s important to share them where your audience can see them.

This not only showcases your customer satisfaction but also provides social proof to potential customers.

The shared testimonials will provide evidence of the positive impact of your products or services on your customer’s lives and encourage others to try it out for themselves.

It’s also effective to tag the users who provided the testimonials when you share their videos.

This shows appreciation for their time and effort, and incentivizes other customers to share their own experiences.

Normally, most businesses showcase testimonials on their website or blog, but on TikTok, the opportunity to take this a step further is huge.

Imagine being able to showcase these real, powerful stories in a dynamic, engaging video format….it doesn’t get much better than that!

Let’s not forget the importance of responding publicly to testimonials.

Engaging with these posts shows that you value your customers’ opinions and can stimulate further positive interactions with your brand.

Keep in mind that while positive testimonials are great, you should also embrace negative feedback.

Responding appropriately to negative feedback can turn a negative situation into a positive one and build trust within your audience.

By showcasing testimonials, you send the message that your brand values its customers’ experiences and opinions, and this can greatly influence potential customers to consider your product or service.

No matter what kind of business you have, testimonials are a powerful marketing tool on TikTok.

They can create a stronger connection with your audience and significantly improve your brand’s credibility and trustworthiness.

So why not start leveraging this trend today and see the difference it can make for your business?

20. Capture Day-In-The-Life Videos

Capturing a day in the life videos is a popular trend on TikTok that businesses can leverage to their advantage.

These videos provide an authentic and intimate look into a typical day at your business, highlighting the unique aspects and processes involved in your operations.

Viewers and potential customers find this content fascinating because it humanizes your brand and fosters a deeper connection between them and your company.

By incorporating this trend into your TikTok strategy, you allow your audience to witness the real-life happenings within your company, from inception to production to delivery of your products or services.

The transparency demonstrated in these videos will improve the trust and loyalty your audience has towards your brand.

The effectiveness of these day-in-the-life videos is enhanced when members of your team, including the CEO or other core staff, are featured, presenting your brand as more personable and approachable.

As you plan your day-in-the-life video, focus on showing both the highs and lows of your operations.

By sharing the challenges your team overcomes every day, you depict resilience and dedication.

These videos are often long-form content, but they showcase the depth of your brand and tell a story that short clips can’t fully encapsulate.

While creating these videos, remember to keep them entertaining and engaging, as the goal is not only to inform but also to entertain and hold the viewer’s attention.

The approachability and relatability of day-in-the-life videos can promote a direct and solid engagement with your audience, encouraging them to react, comment, share, and even create their own content inspired by yours.

TikTok’s algorithm favours longer watch times and increased interaction, making these videos a significant asset to your TikTok strategy.

A well-made day-in-the-life video can go viral, generating lots of engagement and improving your brand’s reach within the TikTok community.

This TikTok trend infuses authenticity and transparency into your brand image, attaching real faces and voices to what would otherwise be a faceless brand.

Your day-in-the-life video should be a true representation of your brand, aligning with your overall brand voice, culture, and values.

In essence, capturing day-in-the-life videos on TikTok is an effective way to show your audience what goes on behind the scenes, tell your brand story, and connect at a deeper level with your consumers.

21. Use Product Teasers & Sneak Peeks

Product teasers are a phenomenal strategy when it comes to engaging audiences on TikTok.

These short, appealing videos create anticipation and build excitement around your product launch or offering.

As a business, showcasing a preview of an upcoming product before it hits the market can significantly spike user interest and engagement levels.

This is also a fantastic way to build curiosity and buzz around your brand.

Product teasers are not merely announcements; they are powerful marketing tools that evoke curiosity, anticipation, and excitement in your customers.

Additionally, sneak peeks are a great way to present exclusive content to your followers.

This not only adds value to your follower’s TikTok experience, but also establishes a stronger bond between your brand and its audience.

Sneak peeks and teasers also work well when integrated with other promotional strategies.

You can collaborate with influencers for these sneak peeks, increasing their reach and effectiveness.

Incorporating teasers into your TikTok strategy also boosts user engagement, as teasers naturally invite speculation and discussion.

The use of suspense and storytelling elements make the content more engaging and addictive.

This can further encourage users to follow your account for subsequent updates and finally, the product reveal.

Moreover, TikTok’s 15-second video format is ideal for product teasers.

It allows you to present a concise but appealing glimpse of what’s to come without overwhelming or over-informing your audience.

An important note is that authenticity should be your compass when creating product teasers.

Such content should be consistent with your regular feed, more so, enhancing the uniqueness of your brand’s voice and style.

Lastly, don’t forget to track the performance of your product teaser videos.

By measuring metrics such as views, shares, likes, and comments, you can understand what’s working and use this insight for future content.

By using product teasers and sneak peeks on TikTok, you can successfully leverage one of the latest trends on this platform to further boost your business.

Final Thoughts

Consistently engaging with your audience and finding innovative ways to present your brand on TikTok can significantly boost your visibility and impact.

As seen through various strategies, everything from dedicated hashtag challenges, partnerships with influencers, to user-generated content and AR effects can elevate your presence on this platform.

Remember, successful TikTok marketing isn’t just about promotion, it’s about creating engaging, fun content that resonates with your target audience.

Regular interaction with followers, tapping into nostalgia, or showing a glimpse of ‘behind-the-scenes’ can foster a stronger connection with them.

Experimentation with new features, producing tutorials, and aligning content with current-events also play key roles in enhancing brand reach and persona.

Not to forget, incentives like exclusive discounts and creative contests add an extra layer of excitement and anticipation, further driving active engagement.

Ultimately, TikTok’s power lies in its ability to let brands showcase their authentic, creative side while effortlessly plugging in their marketing efforts.