10 Essential Tips for Growing Your Fitness Instagram & TikTok Pages (2024)

As social media platforms evolve, so too does our approach in utilizing them to promote businesses.

Particularly for fitness enthusiasts and personal trainers, garnering a strong online following is key to professional growth.

Instagram and TikTok, platforms that prioritize visually engaging content, offer a fruitful ground for fitness profiles to flourish.

But, how you sculpt your online presence requires a strategic and organized approach.

This blog will share valuable advice to boost your fitness brand on these platforms.

We’ll dissect trends, unpack strategies, and lay bare the must-know tips for optimizing your visibility and capturing your target audience’s attention.

Essential Tips For Growing Your Fitness Instagram & Tiktok Pages

1. Regularly Post Workout Routines and Fitness Tips

Establishing an engaging and influential fitness page on Instagram and TikTok requires building a content strategy centered around providing value to your followers.

The first step of this content strategy is to regularly post workout routines and fitness tips.

Consistently sharing fitness routines give your followers a reason to return to your page and engage with your content.

Posting routines regularly also establishes you as a credible and reliable source of fitness information, which will attract new followers as well.

Every workout you post helps you to build an online repository of fitness content, that not only engages the current followers but also attract the future ones.

Your exercise routines and fitness tips need to be varied so as to cater to different fitness levels and interests of your audience.

Some routines can be targeted at beginners, while others can be aimed towards more experienced fitness enthusiasts.

Including a blend of cardio, strength training, and flexibility exercises in your fitness tips broadens the appeal of your content to a wide range of fitness levels and interests.

Regardless of the type of workout you share, it is crucial to ensure the workouts are safe and effective.

Consider explaining the purpose and benefits of each workout routine to further engage your followers.

You could demonstrate how the workout targets specific muscles or contributes towards certain fitness goals such as weight loss, building muscle or increasing flexibility.

Another key element of this strategy is to ensure the frequency of the posts.

Keeping the video aforementioned in mind, offering tested and trusted workout routines to your followers can tap into a great deal of engagement and growth for your fitness page.

This video would give you an idea of how science-based workouts can add great value and credibility to your posts.

Whether you decide to post multiple times a day or a few times a week, make sure you establish a consistent schedule that your followers can depend on.

Ultimately, regularity, variety, quality, and consistency in posting fitness routines and tips will be a key driver for the growth and popularity of your fitness page on Instagram and TikTok.

2. Collaborate with Other Fitness Influencers

Collaboration is a powerful tool for growing your fitness Instagram and TikTok pages.

By working together with other fitness influencers, you not only tap into their well-established network, but you also get a chance to absorb their unique tips, techniques, and insights that will further enrich your content.

These collaborations can be in the form of joint workouts, product reviews, challenges, or Q&A sessions.

Choosing to collaborate with influencers who align with your fitness philosophy will resonate more with your audience and enhance credibility.

This means if you’re a vegan fitness enthusiast, collaborating with a fitness influencer who is also vegan will make your content more relatable and engaging for your followers.

Also, it’s not just about the size of the following, but the influence the influencer has on their followers that counts.

For a successful collaboration, it’s important to be clear about what each party gains from the partnership.

In most cases, this could be exposure, but it could also be revenue share, freebies, or even a simple exchange of ideas and learning experiences.

You can start by reaching out to influencers through direct messaging on the platform, or through professional networking.

Always keep your communication respectful and professional, and remember to highlight the benefits they’d get from collaborating with you.

Collaborations not only benefit the influencers involved but also provide added value to the followers.

Your followers get to be part of a larger community, be exposed to different fitness approaches, and benefit from varying advice and tips.

Remember, successful collaborations are those that result in mutual growth.

It’s a win-win situation where you, the collaborating influencer, and your followers all stand to gain.

Incorporating collaborations into your strategy is, therefore, a unique and effective way to accelerate your page’s growth.

3. Use popular, relevant hashtags

Using popular, relevant hashtags in your Instagram and TikTok posts is crucial for achieving growth on these platforms.

Hashtags are essentially keywords or phrases that make your content discoverable to people who do not follow you.

This is a great way to increase your reach and gain new followers who are interested in fitness and health.

Dependent on the content, you might use hashtags like #fitnessmotivation, #healthylifestyle, #workoutroutine or #cleaneating.

Fit your target demographic and your post’s message, you also want to make sure that your hashtags are as relevant as possible to ensure you’re reaching the right audience.

Although popular hashtags can help you reach a larger audience, using more niche, specific hashtags can connect you with a more engaged audience.

Therefore, finding the balance between popular and niche hashtags is key.

Don’t forget to change your hashtags from post to post to reach different subsets of your target demographic.

Switching up your hashtags not only helps to diversify your audience but also prevents your posts from being flagged as spam by Instagram and TikTok’s algorithms.

While it’s important to use hashtags, avoid stuffing too many into a single post as this can appear spammy and deter potential followers.

It’s recommended to stick around 15 hashtags for Instagram and 1-3 hashtags for TikTok posts.

To help you find and keep track of relevant hashtags, there are several online tools and apps available, like HashTagsForLikes and All-Hashtag.

Hashtags are constantly evolving, so it’s crucial to stay up-to-date and adapt your strategy accordingly.

By watching the provided video, you will learn a fresh hashtag strategy that is projected to work effectively in the upcoming year.

This strategy moves away from standard norms and offers potential to significantly boost your visibility on Instagram in 2023.

There’s a lot more to social media growth than just hashtags, but implementing this strategy effectively is a crucial step towards growing your fitness Instagram and TikTok pages.

4. Reply to Comments and Messages

One of the significant ways to engage with your followers and grow your Fitness Instagram and TikTok pages is by actively replying to their comments and messages.

Often, many influencers overlook the importance of this engagement, making their followers feel less appreciated and neglected.

Replying to comments and messages is not simply a formality, but it is a chance to create a bond with your followers.

This makes them feel valued and a part of your fitness journey.

Whenever they post a comment or send you a message, make sure to reply in a friendly, professional manner that showcases the ethos of your brand.

Also, try to respond promptly, as this shows that you are dedicated and passionate about your followers and interested in their thoughts and questions.

It might not be practical to reply to everyone due to the sheer number of messages or comments, but making an effort goes a long way.

Efforts to reply to your followers’ comments and messages can increase loyalty, help to form a vibrant community, and lead to an organic growth of your fitness Instagram and TikTok pages.

By replying to your followers, you are creating a culture of engagement that can lead to increased loyalty, a vibrant community, and organic growth.

These followers are more likely to share your content, recommend you to their networks, and even become customers if you offer fitness goods or services.

Moreover, replying to comments will keep your content active and inform the Instagram and TikTok algorithms that your content is engaging and therefore, worth promoting.

This could increase your visibility and reach to potential followers who haven’t discovered your page yet.

Fostering this kind of environment can make you stand out as an influencer in the fitness industry and help you organically grow your following on Instagram and TikTok.

Remember that every interaction matters and can significantly contribute to your page’s growth.

Lastly, make sure the tone of your replies matches the personal brand you’ve established for your fitness journey, keeping in mind respect and empathy towards your followers.

So, replying to comments and messages should be a critical part of your strategy to grow your Fitness Instagram and TikTok pages.

This form of interaction can lead to a higher level of engagement, more visibility, and a stronger online community,

Keep your replies authentic and friendly, but also informative – remember that your brand is all about fitness.

Your followers are there because they believe in your expertise, so take the time to answer their questions and engage with them regularly.

5. Share Healthy Recipes and Meal Plans

One great way to engage your audience and grow your fitness Instagram and TikTok pages is by sharing healthy recipes and meal plans.

Food is an integral part of the fitness journey, and there is a high demand for practical, simple, and nutritious recipes.

People often struggle with what to eat to achieve their fitness goals, and by providing them with direct guidance and suggestions, you become a valuable resource.

Featuring a variety of meals covering different diets (like vegan, gluten-free, or high-protein) can attract a broader audience and catch the attention of people with diverse dietary needs.

Present your recipes in an easy-to-follow manner, use attractive images, and don’t forget to share the nutritional content of the meals.

If you are a certified nutritionist or have an experienced team member, you can even offer customized meal plans. This service could be an additional source of income and provide even more value to your followers.

Photos and short videos of your meals also work as visual proof of your commitment to a healthy lifestyle, inspiring your audience and building trust.

This type of content clearly shows how you walk the talk of your fitness journey, motivating your followers to do the same.

Moreover, by seeing firsthand the variety and enjoyability of healthy eating, they’re less likely to feel that following a healthy diet is tedious or restrictive.

Not only should you focus on the meals themselves, but include pictures or clips of you shopping for ingredients, meal prepping, or even eating.

These day-to-day snapshots make your content more relatable and realistic, and they also provide a behind-the-scenes look at the effort and commitment involved in maintaining a healthy lifestyle.

If you want to see a practical example of preparing a nutritious and budget-friendly meal, watch this video.

It successfully demonstrates that eating healthily does not have to break the bank, showing you how to prepare affordable, nutritious meals that support muscle growth.

The takeaway here is that by sharing healthy recipes and meal plans, you not only enhance your content but also position yourself as a truly holistic fitness influencer.

This sort of value-packed content makes your fitness Instagram and TikTok pages more appealing and useful, helping you attract more followers and engagements.

6. Interact with your followers’ posts

To amplify your presence on Instagram and TikTok, one of the essential strategies should involve deliberately engaging with your followers’ posts.

This method not only taps into the potentiality of networking, but it also helps in creating a genuine relationship with your audience base.

Remember that your followers are not just numbers on your profile, but people who have taken the time to subscribe to your content.

They are essentially potential clients or customers who deserve your attention.

People tend to feel valued when their posts generate interaction, especially when it’s from someone they admire or look up to for information and guidance.

Always make an effort to like, comment on, and even share their posts where applicable.

This action is a simple but highly effective way to boost engagement.

Supporting the quote above, when you are visible in their comment section, it not only denotes awareness of their interests but also highlights your interest in their fitness goals and victories.

Furthermore, it reminds them of your dedication and presence in the fitness world, thereby subtly promoting your brand through direct interaction.

Open-ended comments prompting them to share more about their fitness journey or simply appreciating their efforts can spur deeper connections.

By taking charge of this virtual handshake, you are initiating a pivotal conversation.

By showcasing an engaging personality on their feed, you are not only creating a favourable impression but also making them feel a part of a community they aspire to.

This sort of interaction also makes way for crucial feedback.

Followers tend to be more expressive about your content and ideas when they see you being actively involved on their posts.

Benefits don’t stop at engagement and affinity.

Instagram and TikTok algorithms favour profiles with high interaction levels, meaning you will be more likely to appear in the feed of your followers and their network.

In the long run, such active participation not only rewards you with enhanced visibility but also offers an opportunity to grow organically.

Each interaction you initiate could potentially open doors to a wider audience group whose fitness interests align with your brand.

While it might seem time-consuming to interact with your followers’ posts regularly, the long-term value it adds to your personal brand and reputation within the fitness community on both Instagram and TikTok is immeasurable.

7. Document Your Fitness Journey

One influential way to grow your fitness Instagram and TikTok pages is by documenting your personal fitness journey.

It’s one thing to post workout routines and fitness tips, sharing your progress over time adds a personal touch that often draws more interest.

People love stories – they want to see where you started, the struggles you’ve overcome, and where you are now.

Whether it’s weight loss, muscle gain, or simply maintaining a healthy lifestyle, displaying your progress can inspire others to start their fitness journey and follow yours.

Your online followers are not just interested in the current you, they want to connect to your journey and be part of your transformation.

This makes your fitness page not just a source of information, but also encourages a community of supporters who share common objectives.

Consequently, your followers will feel motivated to check your page regularly as they are eager to see your progress.

This boosts engagement on your Instagram and TikTok pages, which in turn increases your visibility and helps draw more followers.

Keep in mind, it’s important to be authentic and genuine when sharing your fitness journey.

Not only should you share your victories, but also your setbacks and how you overcame them.

This portrays a realistic view of fitness and health, which will garner more respect and credibility from your online followers.

To better illustrate your journey, consider utilizing before and after photos, or progress video clips which can be highly effective.

Feel free to check out the following video for ideas on how to chronicle your fitness journey.

It contains a wealth of knowledge and inspiration that you can draw from for your own journey.

Additionally, you’ll learn about incorporating balance and developing healthy habits for a wholesome fitness routine that’s sustainable in the long run.

Remember that your fitness journey is unique to you and be proud of every step you take towards achieving your health and wellness goals.

Curate a page that resonates with your followers and inspires them to start their own fitness journey.

8. Share testimonials from satisfied clients.

One powerful way to grow your fitness Instagram and TikTok pages is to share testimonials from satisfied clients.

Such testimonials serve as social proof that your fitness programs or advice have worked for others and could potentially work for the individuals viewing your pages

Whether these testimonials come in form of before-and-after photos, videos sharing personal experiences, or written messages, they are endorsements that are genuinely more relatable than any other piece of content you could create on your own.

Remember, people are more likely to trust and relate to the experiences of other clients than they are to promotional content.

With testimonials, the effectiveness of your workout routines or fitness advice is demonstrated, not just told.

Therefore, sharing this type of content helps remove uncertainty and confusion that potential followers may have about your services or advice.

When sharing these testimonials, ensure that they are authentic, from real clients who have seen real progress.

Testimonials that seem staged or fake could cause your viewers to distrust your promises, which will cause an adverse effect, making it harder to grow your fitness Instagram and TikTok accounts.

Essentially, these testimonials represent the true value that your content has provided to your audience, showing the practical impact of your fitness programs or tips.

Besides demonstrating your effectiveness as a fitness coach or influencer, these testimonials show your followers the real changes that can occur if they stick to your workouts and advice.

This is especially motivating because the changes or improvements are shown through someone they can relate to rather than a celebrity endorsement or professional athlete.

Moreover, when your followers see these testimonials, they’re likely to share them within their own networks.

This expands your reach and can increase your follower base, bringing more traffic to your fitness Instagram and TikTok pages.

These testimonials can also spark conversations between your followers, creating a sense of community on your platforms.

This sense of community can boost your page engagement, increasing your visibility on these platforms and thus potentially gaining more followers.

Testimonials are not only powerful tools for growth, but they also help build trust and credibility among your followers.

It’s always a good idea to share testimonials frequently, to keep reminding your followers of the value you bring to their fitness journeys.

9. Run Contests and Giveaways

Running contests and giveaways can be a game changer in your quest for growing your fitness Instagram and TikTok pages.

Not only does this excite your current followers, it acts as a fantastic strategy for attracting new ones.

Why? Because who doesn’t love free stuff!

Contests and giveaways stimulate engagement by encouraging your fans and followers to actively participate.

But how do you run successful giveaways?

We’ve got you covered with some tips below.

One crucial step is to decide on a compelling prize.

It could be a selection of your favourite workout gear, a one-on-one training session, or even a free subscription to your fitness program.

The key is to offer something desirable that aligns with your fitness brand and content.

Make sure your contest or giveaway rules are simple and straightforward.

Keep the barriers to entry minimal.

This means, in order to participate, the user doesn’t have to jump through too many hoops.

For example, the rules could be as simple as liking the post, following your page, and tagging a few friends in the comments.

The next important step is promotion.

Highlight your giveaway on your pages, and consider using sponsored posts for a wider reach.

Don’t forget to announce your winners after the contest ends.

This fosters trust, shows that your giveaways are legitimate, and keeps followers excited for the next one.

Want to have a detailed overlook to this whole process?

This video may give you exactly what you need.

In it, you’ll learn the step-by-step process for running a successful Instagram giveaway, and you may also gain insight into making your giveaways go viral.

Running contests and giveaways might sound a bit challenging initially, but with the right planning and execution, they can be a brilliant tool for growing your fitness Instagram and TikTok pages.

Give it a go and watch your follower count soar!

10. Promote your page on other social platforms

Promoting your fitness Instagram and TikTok pages on other platforms can significantly enhance your reach and followers count.

Commonly, fitness influencers have an active presence on multiple social media platforms including Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

These platforms serve different purposes and attract different audiences, thus by promoting your Instagram and TikTok pages on them, you can attract a wider variety of followers.

Cross-promotion is an effective strategy that supports enhanced visibility and encourages your followers on one platform to follow you on others too.

Promoting your fitness pages across various platforms boosts not only your follower count but also establishes a stronger online presence and wider brand awareness.

This strategy is particularly helpful in reaching out to audiences who may not be active on Instagram or TikTok, but are interested in fitness and health content on other platforms.

If you have a fitness blog or website, don’t forget to promote your social media pages on it.

Provide easy access to your Instagram and TikTok profiles by including direct links.

Include these links in your email communications as well.

Email newsletters and other promotional correspondences can present an excellent opportunity to route your email audience to your social media pages.

Harness the potential of influencer collaborations, not just on Instagram and TikTok, but on your other active social media platforms as well.

Collaborating with influencers from the same industry across different platforms can bring mutual benefits.

Participate in social groups, forums, and online communities related to fitness and health.

Regular contributions here can help you build your credibility and also promote your Instagram and TikTok pages.

Another key point not to miss out is to include your Instagram and TikTok account handles in other social media profiles’ bios.

By showing your social media presence, you provide your followers with an easy way to connect with you on their preferred platforms.

Remember that different platforms have different user demographics.

Your type of content should appeal to the specific audience of the platform where you are promoting your Instagram and TikTok pages.

Try not to sound too promotional when encouraging users to follow your Instagram or TikTok.

Maintaining a balance between promotional content and useful, unpaid content is crucial to your overall growth strategy.

Consistent promotion of your Instagram and TikTok pages on other platforms can help in building a strong online presence, gaining new followers and reaching broader audiences.

Executing this strategy will require effort, time, and strategic planning to ensure that your cross-promotion blends seamlessly with the platform-specific content and does not seem out of place.

The Bottom Line

The essence of boosting your fitness brand on Instagram lies in the strategic blend of quality content centered on exercise routines, nutrition tips and personal fitness journeys.

Aside from that, also interactive activities like comments replies, collaboration with fellow fitness influencers, and the running of contests and giveaways.

Harnessing the power of relevant hashtags, sharing testimonials, promoting your page across different social platforms and engaging hands-on with follower’s posts also play vital roles.

With a well-rounded approach focused on authenticity and regular engagement, you’re well-positioned to see growth in your Instagram fitness brand.