20 Features on TikTok Every Marketer Should Use

In the ever-evolving landscape of digital marketing, the power of social media platforms remains unchallenged.

Of these, one stands out, for its phenomenal growth and popularity among the younger demographic.

With its distinctive short video format, it has emerged as an enticing platform for brand promotion and outreach.

However, mastering this landscape requires an understanding of its unique features.

The following paragraphs discuss key characteristics of this unique platform, which every marketer should aim to harness to ensure optimal brand visibility and growth.

Dive into the specifics to learn how to make the most of the platform’s tools and functionalities.

Features On Tiktok Every Marketer Should Use

1. Use Hashtags for Audience Targeting

In a dynamic social media landscape, understanding and implementing certain features of each platform can propel your marketing success.

One key feature on TikTok that every marketer should utilize is hashtags for audience targeting.

When used correctly, hashtags can significantly increase your content’s visibility, ensuring it reaches the appropriate audience and encouraging engagement.

This is because hashtags act as discoverability tools, allowing users to find content based on their preferences and interests.

Indeed, hashtags are a powerful tool that enable you to boost your content visibility on TikTok’s vast platform.

In TikTok’s case, users often navigate the platform using hashtags to find trending topics, engage with viral challenges, or discover new content creators.

As such, including relevant hashtags in your content can align your posts with user exploration habits, potentially growing your reach.

Further, carefully selected hashtags can help to position your content within specific communities or theme groups on TikTok.

This enables marketers to target their preferred audience effectively, whether they cater to beauty enthusiasts, foodies, fitness buffs, DIY fans, or any other niche.

However, using hashtags for audience targeting isn’t just about including as many as you can in each post.

Rather, it’s about strategic selection and utilization, focusing on those that genuinely align with your content and audience.

This approach involves tracking hashtags trends, understanding the meanings and associations of different hashtags, and experimenting with a blend of highly-popular and niche-specific hashtags.

Indeed, it’s the intelligent and mindful application of hashtags that can boost your TikTok marketing efforts.

If you want to learn more about effective hashtag strategies, this video guides you through a comprehensive approach:

Remember, hashtags are just one of the many features on TikTok that marketers can harness to effectively reach and engage their audience.

As we navigate further into this topic, you’ll discover several other features that can aid your TikTok marketing journey.

2. Utilize TikTok Ads

Advertising on TikTok has become a powerful tool for businesses to reach a massive and engaged audience.

The platform allows for a variety of TikTok Ads types such as Brand Takeovers, In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and Branded Effects.

Brand Takeover ads appear when users open the app, grabbing immediate attention, but they are limited to one per day per category.

In-Feed Ads are native ads that appear in the feed of the For You page, similar to Instagram stories ads.

TopView Ads are similar to Brand Takeover but with the benefit of being three-minute long videos, capturing maximum user attention.

Branded Hashtag Challenges are an excellent mode of increasing user engagement by encouraging them to participate in a challenge using a specific hashtag.

Brands can create Branded Effects that are 2D, 3D, or AR effects for TikTok users to integrate into their video content.

You can also leverage Sponsored Ads where you pay to boost the reach of your posts.

A crucial aspect of TikTok Ads is the demographic and interest-based targeting it offers, helping you tailor your advertising to best suit your target audience.

One major advantage is that TikTok Ads can redirect users to your website, app, or an AR experience, hence driving higher conversions.

By tapping into the ad analytics, you can track key metrics such as views, impressions, click-through rates, average play duration, and more, enabling you to fine-tune your marketing strategy.

It’s crucial to have a comprehensive understanding of how each ad type functions to choose the one best suitable to your campaign objectives.

Although TikTok Ads might be significantly more expensive than other social media advertising platforms, the reach and engagement they offer make it worthwhile for marketers.

Test runs are extremely beneficial in the initial stages of your ad campaign, helping you understand what works best for your brand and audience before investing heavily.

You can set up your TikTok Ads account through the TikTok Ads Manager and then choose the objective for your ad, either awareness, consideration, or conversion.

Remember, effective advertising on TikTok requires creativity and understanding of the platform’s unique characteristics and user mindset.

3. Engage with User-Generated Content (UGC)

One prominent feature on TikTok that all marketers should use is the ability to engage with user-generated content (UGC).

TikTok users often create their own videos, adding a personal touch and authenticity to their posts that can’t be replicated by branded content.

Engaging with UGC isn’t just about liking videos or leaving comments—it’s about creating a dialogue with your audience and forming connections.

Whether you’re responding to a user’s comment on your video or messaging them directly, engagement is key to building a strong presence on the platform.

This not only strengthens your relationship with existing followers but also opens up opportunities for reaching new audiences.

Remember: Engagement on TikTok isn’t a one-way street—it requires consistent, genuine interactions.

There are many ways for businesses to engage with UGC on TikTok.

Consider using the duet feature to collaborate with users, or even sponsoring UGC that aligns with your brand.

The possibilities are virtually endless, limited only by your creativity and willingness to think out-of-the-box.

However, always ensure your engagements are relevant and respectful—you’re interacting with real individuals who have invested time and effort into their content.

Successful engagement with UGC is likely to lead to higher loyalty among your audience, as they value the effort taken by brands to engage with their fans on a personal level.

Most importantly, never hesitate to show your brand’s personality in these interactions—this is part of the appeal of TikTok.

Ultimately, the goal of engaging with UGC is not just to build a following, but to foster a community that becomes a representation of your brand on this popular social media platform.

A significant aspect of UGC engagement is timing—you must be attentive to when content relevant to your brand is posted so that you may engage with it promptly.

There’s so much power in UGC that marketers should not overlook.

Understanding and leveraging UGC can make a significant difference in your TikTok marketing strategy.

By strategically engaging with UGC, brands can create meaningful relationships with their consumers, improve their reputation, and ultimately drive business growth within the TikTok community.

4. Participate in Viral Challenges

One of the most popular and engaging features on any social platform, including TikTok, is user participation in viral challenges.

Viral challenges are social media trends where users recreate an action, dance, or joke, adding their creative spin to it.

These challenges often grown in popularity due to their fun and engaging nature, causing them to spread rapidly on the platform.

As a marketer, incorporating viral challenges into your TikTok strategy is a must for enhancing your brand visibility and user engagement.

The user-generated content from these challenges can provide your brand with a vast array of creative content that can be repurposed on your other social channels as well.

Not only does this save time and resources on content development, but it also allows your audience to connect with your brand on a more personal level.

When planning to participate in a viral challenge, it’s crucial to ensure that your content is authentic and relevant to your brand.

Content that appears forced or out of touch can often come off as insincere, turning off potential followers.

The key to success in Viral Challenges lies in its authentic and timely execution, allowing your brand’s personality to shine through the entire process.

When done right, participating in viral challenges can help increase your brand’s presence and engagement on TikTok.

To find the most relevant challenges, monitor trending hashtags and follow popular creators in your industry.

Remember that viral challenges on TikTok have a short lifespan, so it’s important to act quickly when a new trend emerges.

Marketers can also consider creating and promoting their own brand challenges, encouraging users to engage with a specific product or concept related to your business.

This tactic can lead to increased brand recognition, as users share and engage with your challenge.

Overall, the participation in viral challenges can serve as a fun and exciting way to get recognized and to inspire user-generated content.

Keep a close eye on new trends, participate when relevant, and watch your brand presence on TikTok grow.

5. Use For You Page (FYP)

The For You Page (FYP) feature on TikTok is a crucial tool that every marketer should leverage to increase their brand’s exposure.

Unlike many other social media platforms, TikTok utilizes an algorithm that is largely influenced by user engagement on the FYP.

As such, this feature provides an incredible opportunity for marketers to reach a wider audience base that they may not have been able to target through traditional advertising means.

By understanding the dynamics of the FYP, you stand a huge chance of significantly boosting your brand’s visibility.

This feature essentially curates content for each user based on their interests and interactions with previous videos, making it a hotbed for marketers to showcase their brand, products or services to potential customers.

Engaging content invariably gets noticed and shared more often, so utilize the FYP tool to ensure you tap onto this viral wave to enhance your brand’s reputation.

One commendable attribute about the FYP is that it continually learns and refines itself as users interact with content, making it a dynamically changing platform that is both exciting and challenging for marketers.

A strong understanding of your target audience’s preferences can help you tailor your content more effectively, thereby boosting its chances of appearing on the FYP of potential customers.

Another essential tip is to use trending hashtags and songs in your content as the TikTok algorithm tends to favor such content.

This puts your videos in front of a more extensive user base who are likely to engage with it, increasing the odds of your content landing on numerous users’ FYP feeds.

Remember, TikTok is more about the content that appeals to the viewers rather than focusing only on famous figures or brands.

Therefore, any video that offers value, entertainment, or, better yet, both, to a user holds the potential to trend and increase your page’s following and, by extension, your brand’s visibility.

Be sure to combine these tips on using the FYP feature with other marketing tactics, like engaging with user-generated content or collaborating with influencers, to optimize your reach and impact fully.

For more on this strategy, check out the video below:

Remember, building a successful marketing strategy on TikTok relies on a blend of understanding the platform and constantly experimenting to see what works best for your brand.

6. Maximize TikTok Sounds

One incredibly crucial feature that marketers can and should leverage on TikTok is TikTok Sounds.

This feature allows users to incorporate various music and sound bites into their video content, providing a unique and creative way to engage with their audience.

Notably, popular songs and sounds often trend on the platform, influencing the type of content that goes viral.

Marketers can capitalize on this by incorporating popular sounds into their content, increase their visibility, and maximizing their engagement with TikTok’s users.

Marketers can create original sounds – from voiceovers to music – and encourage their followers and TikTok users to use these sounds in their videos.

This user interaction with a brand’s sound not only boosts the content created by the brand itself but also fosters user-generated content associated with the brand.

It’s crucial to remember that the creative use of sound can significantly improve viewership and engagement on the platform.

The more unique and catchy your sound, the more likely it is to be used by other creators, increasing your reach.

In addition, sounds play an essential role in the TikTok algorithm.

If a sound becomes popular, it’s more likely to be featured on the platform’s highly coveted “For You” page, resulting in higher visibility.

A smart way to use sounds is by creating sound-based challenges, where users are asked to use a particular sound in a unique or funny way and post the results.

This not only ensures maximum use of your sound but also promotes engagement and interaction with the brand.

Successfully utilizing the TikTok Sounds feature requires constant monitoring of the platform’s sound trends.

This way, marketers can quickly adapt their strategies to include trending sounds in their content.

If done correctly, marketers can even set the trend themselves, with their custom sound becoming the must-use sound of the week.

The incorporation of various sounds and music adds an emotional layer to the content, making it more appealing and relatable to TikTok’s primarily young user base.

While sound-based content may seem like a challenge initially, mastering it is a sure-fire way to optimise your brand’s TikTok strategy.

So, start experimenting with TikTok Sounds and explore its potential in driving your brand’s growth on the platform.

7. Consider TikTok Influencer Collaborations

As a marketer, leveraging the popularity of TikTok influencers can be a game-changing strategy for your brand’s presence on the platform.

Influencer collaborations often help brands reach new, larger audiences while also enhancing reliability and trustworthiness.

The key to successful influencer engagement lies in selecting relevant influencers whose market presence closely aligns with your brand’s image and target audience.

Remember, it’s not just about having a vast following but about how engaged their audience is.

Engaging with influencers whose followers are likely to be interested in your product or services can lead to higher conversion rates.

This brings us to a crucial point – the engagement rate.

When selecting influencers for collaboration, consider not just the number of followers they have, but also their engagement rate, as it’s a vital indicator of how active and interested their audience is.

Once you’ve selected the right influencers, the next step is to define the type of collaboration.

This could range from sponsored posts, product reviews, or even an influencer takeover of your brand’s TikTok profile for a day.

Another factor to consider when planning collaborations is creating a balance between providing sufficient creative liberty to influencers while making sure the content aligns with your brand’s image and marketing goals.

Many brands have successfully used influencer collaborations to create viral challenges, resulting in phenomenal organic reach.

This approach proves that investing in influencers can lead to a ripple effect, where their followers start creating content off your challenge, dramatically increasing your reach and impressions.

Don’t undervalue the importance of tracking and measuring the outcomes of your influencer collaborations.

Use TikTok’s analytics feature to monitor the campaign’s performance, evaluate its return on investment (ROI) and gather insights for future collaborations and campaigns.

Remember that the success of influencer collaborations often depends on continuous testing, learning, and optimization.

To understand better how to find the right influencers for your brand, watch this insightful video:

8. Use TikTok Duet Feature

The TikTok Duet feature can be highly effective tool for marketers, presenting unique opportunities for collaboration and engagement.

TikTok Duets allow users to create side-by-side video content with others, and this can be a simple and effective way for your brand to interact directly with fans and potential customers.

Creating entertaining, compelling content using the Duet feature can help to create a positive brand image and boost engagement rates.

The feature is particularly effective when used in collaboration with influential TikTok creators, as this provides a chance to reach their large and engaged audiences.

A use case of this feature could be creating a Duet challenge with a popular song, in which your brand asks users to recreate a scene or dance, generating massive user involvement and brand visibility.

The Duet feature also presents a chance for your brand to jump on popular challenges and trends within the TikTok community, creating content that feels authentic and engaging to users.

Another unique aspect of the Duet feature is that it can be used to showcase your products in use.

By creating a Duet with a video of a customer using your product, you can demonstrate the product’s benefits and features, without overtly marketing or advertising.

This approach can create trust and brand loyalty among your audience.

According to a survey conducted by GlobalWebIndex, 68% of TikTok users are more likely to purchase from brands that create content they enjoy.

Remember, when using the Duet feature, it’s crucial to keep the content entertaining and engaging, while aligning with your brand’s voice and image.

Ensure the content you create is relevant and authentic, in order to build a strong connection with your audience.

It’s also worth noting that while the Duet feature provides a great opportunity for engagement, it’s important to track the performance and impact of your efforts using TikTok’s analytics.

This insightful data can assist in finding what content resonates best with your audience and helps inform future marketing strategies

Overall, when utilized correctly, the TikTok Duet feature can be an extremely potent tool in a marketer’s toolkit – encouraging social engagement, promoting product visibility, and ultimately creating a stronger relationship with your brand’s audience.

As part of a broader TikTok marketing strategy, it has the potential to ignite your brand’s growth on this rapidly evolving platform.

9. Leverage TikTok’s Stitch Feature

TikTok’s Stitch feature is an innovative tool that offers a great amount of opportunities for marketers.

Being flexible and creative in using this feature is beneficial for successful marketing campaigns.

The Stitch feature lets viewers use select segments of another user’s video and incorporate these into their own videos.

This opens up novel ways of engaging content creation and collaboration with users.

What distinguishes the Stitch feature is how it promotes inter-user interaction and fosters a sense of community.

This aspect can be optimized by marketers to increase brand engagement and visibility.

Creating content that encourages users to stitch with your videos is an effective strategy.

Ideally, the content should motivate viewers to add their unique twist or viewpoint to the video narrative.

Another technique is having a thematic series of videos where viewers are encouraged to stitch with each new video in the series, keeping engagement high and anticipation ongoing.

Marketers can also engage with user-generated stitches of their own videos.

This recognition can boost the visibility of the stitched videos and increase overall brand engagement.

However, strategies involving the Stitch feature requires thoughtful planning.

While it is appealing to reach a large audience, it is important to align the content with the brand’s core message and identity.

Further, being mindful of potential hitches is a part of leveraging this feature effectively.

This implies ensuring user-based stitches of your video align with the brand’s image and do not carry any damaging content.

Scrutinize trends on the platform frequently as they can provide useful insights about what kind of content performs well and is likely to be stitched.

The Stitch feature ties in with the viral and participatory culture of TikTok, hence understanding the platform’s dynamics and user engagement patterns will enhance the effectiveness of a Stitch-based strategy.

For a practical demonstration of how the Stitch tool is implemented, you are encouraged to watch this illustrative video:

The Stitch feature offers numerous possibilities for effective marketing.

Even as we have examined the potential of this tool, there are likely other innovative ways it can be adapted for different marketing goals and contexts.

Lastly, remember that while the Stitch feature is a great engagement tool, it is not a standalone solution.

It should be supplemented with other features and techniques on TikTok to create a comprehensive and successful marketing strategy.

10. Utilize TikTok’s Discover Tab

In the highly competitive social media marketplace, the TikTok ‘Discover’ tab serves as a unique and indispensable tool for marketers.

The ‘Discover’ tab is prominently located on the TikTok interface and offers you a glimpse into the various viral trends and popular hashtags displayed most publicly.

The importance of this tool should not be underestimated, as it can help you tailor your brand’s content in the direction of the currently popular and trending topics.

Using the ‘Discover’ tab will not only enhance your brand’s visibility but will also significantly increase the chances of your content being promoted on users’ For You Page (FYP), the primary feed for TikTok users.

It uplifts your engagement rates by attracting audiences with similar interests and ultimately expanding your follower base.

Navigating the ‘Discover’ tab is user-friendly and intuitive. You simply need to click the search button at the bottom of the TikTok home screen and the ‘Discover’ tab will present itself, showcasing the trending hashtags and popular videos at any given time.

It’s crucial for marketers to familiarize themselves with this feature, as the frequency and nature of trends can significantly impact the success of your advertising efforts.

With ‘Discover’, you can track the performance of specific hashtags, see how many views they’re receiving, and understand the demographics of the people interacting with them.

Daily monitoring of this tab provides essential insights into the fluctuating popularity of various content types, themes, and hashtags.

This helps marketers to tweak their content strategy effectively to align with TikTok’s frequent trend cycles.

In the digital marketing world, timing is crucial.

Staying aware of trending hashtags and content, and timely posting relevant content can often be the difference between viral success and being overlooked.

This is the millennial’s version of real-time marketing and TikTok ‘Discover’ offers this on a platter.

When you are in the ‘Discover’ tab, you also have the option to search for trending songs alongside trends and hashtags.

This aspect is crucial as music is a very integral part of the TikTok experience and can be a key part of your content strategy.

Therefore, understanding and utilizing the TikTok ‘Discover’ tab can be a game-changer in understanding not just what your audience wants to watch, but also what they are most likely to engage with and share.

Remember, this tool is not just about discovering trends; it’s about discovering your audience.

11. Use TikTok Analytics Dashboard

The TikTok Analytics Dashboard is a critical tool for marketers striving to improve their overall performance.

It helps enterprises understand and analyze their audience behavior on their TikTok profiles.

After linking your TikTok account to the TikTok Pro account, you can access the TikTok Analytics Dashboard.

It’s placed in the account settings under the ‘Creator tools’ section.

Utilizing TikTok Analytics Dashboard, allows marketers to obtain a comprehensive view of their audience’s demographics, including age, gender, and geographical distribution.

A key component of the dashboard is the Overview tab, which displays insights into video views, followed trends, and profile views accumulated over a decided period.

The Content tab, another crucial aspect of the dashboard, provides a comprehensive analysis of the content posted.

This includes the number of posts, trending videos, and their individual performance statistics.

Most importantly, the Follower Tab supplies a detailed overview of your TikTok audience.

This includes their activity patterns, content consumption preferences, and wide-ranging demographics.

Furthermore, the follower tab helps you to understand when your followers are most active on TikTok, allowing you to plan your content releases accordingly to ensure maximal visibility and engagement.

Regularly delving into these analytics aids one in adapting their content strategy to be more in tune with their audience, bringing about a more pleasant and engaging experience.

TikTok Analytics also offers insights on the audience’s source of traffic.

This data includes the number of people who saw your content through the ‘For You’ page or profile visits, providing you a clearer understanding of your performance on the platform and areas for improvement.

To truly harness its potential, consider getting a brief insight on how to use TikTok Analytics for your business through a detailed video.

This is an instrumental component in creating more impactful marketing campaigns.

The performance metrics derived from TikTok Analytics can guide marketers to make informed decisions when developing targeted content or ads.

Lastly, do ensure to review the analytics dashboard periodically to measure the success of your marketing strategies, identifying any trends, and refining your approach as needed.

12. Create Brand Takeovers

Brand takeovers are one of the impactful features that TikTok offers for marketers.

These allow brands to dominate TikTok for a full day, sharing their message and reaching millions of users.

This feature’s essential nature lies in its exclusivity, as only one brand can take possession of a specific category each day.

Essentially, when users open TikTok, the first thing they see is a short video ad from the ‘taking over’ brand.

A significant advantage of using this feature is that it tends to boost user engagement and provides remarkable ad impressions.

A strategic brand takeover is a powerful tool for driving massive brand awareness, rapidly.

This feature therefore gives brands the opportunity to produce strong impacts and make memorable impressions on the TikTok community.

Though one might argue it’s slightly invasive, it commands undivided attention from TikTok users, unlike other platforms where multiple ads can compete for attention.

With a brand takeover, the advertiser also has the option to create internal or external landing pages, increasing the potential for conversions.

While it’s an investment, the feature’s effectiveness in driving brand visibility and engagement can be an advantageous return on investment for marketers.

But marketers should bear in mind that to maximize the potential of this feature, content must resonate with the TikTok audience, which primarily consists of Gen Z and young Millennials.

While curating content for a brand takeover, it’s beneficial to incorporate elements of humor, current trends, and authenticity.

These components typically resonate with the platform’s audience and increase the likelihood of positive engagement.

Therefore, developing a clear understanding of the platform’s demographic and user behavior is crucial.

Overall, brand takeovers present a fruitful opportunity for businesses seeking large-scale exposure on TikTok.

13. Run Hashtag Challenges

One of the integral features of TikTok’s marketing strategies is the ability to run hashtag challenges.

These are a significant factor in audience engagement, driving traffic and creating a viral momentum for your brand.

With hashtag challenges, marketers can incentivize users to create and share content related to their brand, influenced by a particular theme or idea.

Running a hashtag challange facilitates user-generated content, hence boosting brand visibility magnificently.

Summer’s Eve’s #SummersEveWipeDown is an excellent example of a successful hashtag challenge that encouraged users to throw a Summer’s Eve Cleansing Cloth packet in the air and dance to wipe down in different ways.

Next in the list, the success of the #InMyDenim challenge launched by Guess is also remarkable.

It prompted users to share videos of their transformations post wearing Guess denim.

It’s crucial that when you run such challenges, you make sure they are simple, fun, and easy to participate in.

Difficult or complicated challenges may deter users from participating and may have a negative impact on user experience.

Another factor to consider is to create a challenge that aligns with your brand’s identity and your audience’s interests.

Doing this ensures that the content generated resonates with your target audience and reinforces your brand identity.

An ideal way to ensure your Hashtag challenge is successful is to collaborate with influencers.

An influencer’s participation can not only increase your challenge’s visibility but also encourage their followers to join in.

When you run a hashtag challenge, remember to utilize TikTok’s analytics dashboard, this can help you understand how your challenge is performing and provide meaningful insights for future campaigns.

Another important feature to consider is TikTok’s ‘Challenge’ page.

This is where users can find trending challenges to participate in.

Ensuring your challenge appears here can help increase its visibility and reach.

If you want to take your hashtag challenge to another level, consider using paid promotion.

TikTok offers sponsored hashtag challenges, which appear at the top of the ‘Discover’ page, hence quickly grabbing users’ attention.

Lastly, you should familiarize yourself with TikTok guidelines and policies before running your hashtag challenge to avoid any breaches that could harm your campaign.

To understand better how to run a hashtag challenge, watch the tutorial below:

Remember, a fun and interactive challenge can make your brand the talk of TikTok, thereby increasing its visibility and engagement on the platform significantly.

14. Incorporate Trending Music

Incorporating trending music into your TikTok content strategy is a fantastic way to boost your visibility and engagement on the platform.

Music plays a pivotal role on TikTok, often driving trends, helping to create viral video content, and serving as the backbone for many user-created videos.

Thanks to the Discover tab, TikTok makes it easy for users and brands to find popular songs and sounds on the platform.

When you incorporate trending music into your TikTok videos, you will be able to attract the attention of a broader audience, increasing the chances of your content going viral.

Understanding when and how to use popular music effectively on TikTok is key to maximizing your content’s reach and engagement.

Researching and incorporating trending music into your TikTok strategy could significantly increase your content’s visibility and engagement.

In addition to just using popular music, you can create challenges around a particular song or sound, inspiring other users to interact and engage with your content.

TikTok allows you to save these sounds for later use, building your sound library based on trends, ensuring you’re keeping up with popular content.

Furthermore, using trending music will show users that your brand is up-to-date with the current trends on the platform, making your content more relatable and appealing.

Consider pairing trending music with relevant hashtags for maximum visibility.

It’s also necessary to analyse the performance of your videos using the TikTok Analytics Dashboard to see if incorporating trending music impacts your engagement rates.

The process of incorporating trending music into your TikTok videos is simple and can be done when you are recording a video or you can add it in post-production.

Beyond giving your content a boost, trending music can create a fun, energetic, and entertaining atmosphere for your followers.

Your brand can even incorporate its own original sounds and music, which if becomes popular, will present unique branding opportunities.

In closing, making full use of trending music on TikTok is a strategic way to connect with your audience and extend your brand’s reach on the platform.

15. Frame Content with Vertical Display

One of the distinctive features of TikTok is its utilization of vertical video format.

This format optimizes mobile experiences as users prefer content that can be viewed without turning their device.

Marketers must ensure that their content is crafted with the vertical video format in mind.

This means letting go of the traditional landscape mode for video content and embracing video content that fills the full phone screen.

By making use of the vertical display on TikTok, marketers can create content that is tailored and optimized for a mobile viewing experience, thereby enhancing the user’s digital journey with the brand.

Furthermore, the vertical format enhances the impact of video content as it allows for greater immersion and engagement.

The content fills the screen and takes center stage, thus capturing the user’s full attention.

By embracing vertical videos, brands can take advantage of TikTok’s video-centric platform to deliver impactful, eye-catching content that resonates with their target audience.

Moreover, the vertical video format lends itself particularly well to capture action-packed or movement-oriented content.

This can be seamlessly incorporated into storytelling to create compelling narratives.

While editing your content for TikTok, remember to not only focus on making exciting and immersive content, but also ensure that it is framed utilizing the vertical display to enhance the user experience. This adjustment may seem trivial but it can have a significant positive impact on your TikTok marketing strategy.

Vertical videos are also particularly suited to the short, snappy content that TikTok users crave.

The format encourages quick, easy consumption of content, helping to increase the likelihood of your content reaching a wider audience.

It’s crucial to remember that while the vertical display is a defining characteristic of TikTok, it should be just one part of your wider content strategy.

It’s not enough to simply turn the camera; content must be specifically designed and shot with the vertical format in mind to truly shine.

Finally, using vertical videos can help you stand out in the TikTok feed.

Given that the algorithm prioritizes content relevance and user interaction, designing your videos to engage with the viewer in the most user-friendly way possible can help you win the attention of the TikTok algorithm.

To summarise, framing your content with a vertical display on TikTok is not just a trend; it’s a best practice.

By utilizing this format, you can maximize your videos’ impact and reach on the platform.

Bear in mind that every detail, including the framing of your content, may affect how TikTok users engage with your videos.

Leveraging the full potential of the platform’s vertical display can bring you a step closer to achieving your marketing goals on TikTok.

16. Create Sponsored Content

The realm of TikTok marketing isn’t limited to organic content only, it also opens opportunities to create sponsored content.

These are typically promotional videos, made in collaboration with a brand, and feature their products or services.

Often, you’d see influencers and popular creators lending their face and credence to these sponsored posts.

Given the immense reach and appeal of TikTok, sponsored content is a brilliant strategy for brands to connect with their desired audience.

It’s not just about featuring in a video with a product, sponsored content should incorporate creative storytelling, and exhibit how the product or service fits into the lifestyle of users.

The key to success with sponsored content on TikTok lies in crafting posts that don’t feel overly promotional, but rather blend seamlessly with the tone and feel of the platform.

The most successful sponsored posts are those which offer some kind of value to viewers – be it entertainment, education, or simply a compelling insight into the brand’s persona.

Sponsored posts also tend to achieve better results when they’re designed to inspire user-generated content, challenging users to create their own versions of the video featuring the product.

When you create sponsored content that’s designed for shareability, you multiply the potential reach of your message exponentially.

The cost of creating sponsored content on TikTok varies depending on the scale of the campaign, the creators you collaborate with, and the complexity of the project.

For best results, it’s recommended that you work with professionals who understand the nuances of the TikTok platform, as well as the specific demographics and tastes of its user base.

Brands can also take advantage of TikTok’s in-built Creator Marketplace to find influencers who align with their brand values and cater to their targeted audience.

Sponsored content, when done right, can greatly elevate the visibility of your brand and provide a major boost to your TikTok marketing efforts.

However, it’s crucial to remember that authenticity and creativity are key when developing sponsored content for a platform like TikTok that thrives on originality and spontaneity.

By using sponsored TikTok content as part of your wider marketing strategy, you can create an engaging and relevant connection with your audience, fostering brand loyalty and driving conversions.

17. Engage with Live Stream Feature

One of the features on TikTok that marketers should leverage to their advantage is the Live Stream feature.

This feature allows users to broadcast in real-time, enabling a direct connection and interaction with their audience.

The immediacy and interactivity of the live stream feature can help build a stronger relationship with your followers.

Furthermore, it provides an authentic and immediate way to showcase your brand’s persona or announce product launches.

The TikTok Live Stream allows for real-time feedback and engagement, facilitating a live conversation with your audience.

Marketers using this feature should plan their content in advance to maintain audience attention throughout the stream.

However, retaining an element of spontaneity will make the live stream more real and engaging.

Don’t forget that TikTok, like most social media sites, notifies your followers when you go live, which increases the chance of active participation.

Also, consider using interesting titles for your live streams to catch your audience’s attention.

Moreover, use the live comments feature during the live stream to answer questions and encourage active participation.

The Live Stream feature also provides opportunities to collaborate with other users or influencers, thereby expanding your reach.

When using the live stream feature, it’s crucial to monitor the performance analytics afterwards.

These insights can guide you in improving future live broadcasts and fine-tuning your overall TikTok strategy.

To further understand how TikTok’s live-streaming feature can benefit your business, do watch this insightful video: https://www.youtube.com/watch?v=2KyI0mU5wUY.

This aspect of TikTok is a particularly simple, yet potent way of creating and nurturing a community around your brand on the platform.

So, engaging with the live stream feature is a must-do for every marketer on TikTok.

18. Use QR Code for Promotions

With the constantly evolving social media landscape, it is imperative for marketers to stay relevant and use every tool available to them.

In this regard, TikTok’s QR code feature is an essential tool for promotions.

The QR code feature in TikTok serves as a unique identifier for each user’s profile or content.

By utilizing this feature, marketers can integrate their TikTok promotions with their offline marketing strategies.

For instance, you can print your TikTok QR code on your product packaging, which will direct customers to your TikTok content when scanned.

Moreover, the QR codes can also be used in event marketing, where patrons can scan the code to immediately connect with your TikTok profile, enhancing your brand’s visibility.

This feature fosters a seamless interaction between the user and the brand, enhancing the overall user experience.

QR codes also help in tracking the engagement metrics of your offline promotions, providing insightful data about your campaign’s effectiveness.

It also makes it much easier for users to engage with your content.

Instead of searching for your profile, users can simply scan the QR code to be directed to your TikTok page.

QR codes are a highly effective way to direct traffic to your TikTok content efficiently, providing a quick and convenient user experience.

Another important aspect of QR codes is that it offers an innovative way to connect with audiences who may not be on TikTok.

This expands the potential audience for your content.

With QR codes, you get a different way of connecting with your audience, which can contribute significantly to your brand awareness and recognition.

There is no doubt that the use of this feature is a cost-effective way of promoting your brand.

The QR codes can be generated for free, and they can be printed on various marketing materials without incurring high costs.

However, it is important to use QR codes strategically.

Ensure that the content that users will be directed to, offers value or incentivizes them in some way.

With this tool, you can effortlessly incorporate your TikTok marketing efforts into your larger marketing strategy.

QR codes link your online and offline marketing efforts, thereby creating a comprehensive and well-rounded marketing campaign.

Therefore, it is evident that using the QR code option for promotions on TikTok is an effective marketing strategy. It allows marketers to reach their target audience quickly and effortlessly, providing an engaging user experience while improving brand recognition and visibility.

19. Post Native TikTok Videos

To effectively utilize TikTok for marketing purposes, it is crucial to post native TikTok videos.

These are videos that are created directly within the TikTok app, as opposed to simply re-posting videos created elsewhere.

The reason for this is that TikTok’s algorithm prefers native content, meaning that your videos are more likely to be seen if you create them directly within the app.

Furthermore, native TikTok videos tend to perform better because they align with the platform’s unique culture and style.

By creating videos within the app, you will be able to take advantage of TikTok’s built-in editing tools, features, and effects, which can help make your content more engaging for the TikTok audience.

TikTokers generally appreciate authenticity and find more value in content that feels organic and genuine.

Thus, creating native TikTok content that showcases your brand in a realistic light can help build trust with users.

Engagement on TikTok is not just about having a large following, but also, and more importantly, about how actively involved your audience is with your content.

Moreover, it’s advisable to pay close attention to current TikTok trends and incorporate them into your videos.

This will ensure that your content remains relevant and increases the likelihood of engagement.

TikTok is all about fun, creativity, and expression, thus, you should let your brand’s personality shine through your posts.

Creating native TikTok videos that are fresh, entertaining, and align with your brand message will inevitably boost audience engagement.

In spite of this, remember that producing high-quality videos takes time, effort, and creativity.

To provide a guide on how to create engaging, native content, watch the following video.

By incorporating the tips from the video and adhering to these guidelines, you can begin to capitalize on the power of native TikTok videos.

20. Analyze Audience Engagement Metrics

One of the most potent aspects that set TikTok apart from other social platforms is its rich audience engagement data.

Provided by their built-in analytics dashboard, marketers can effectively mine valuable insights about their content performance and audience behavior.

TikTok’s analytics feature automatically tracks and reports every interaction on your uploaded content, allowing you to understand which posts drive the most engagement.

Having an extensive understanding of your audience’s interaction with your content enables you to fine-tune your content strategy to suit what resonates with them.

Analytics offer a demographic overview of your followers, including their gender, location, age, and the time they are most active.

Understanding when your audience is most active on the app will allow you to optimize the timing of your posts and increase their visibility and engagement.

The analytics section also provides performance metrics for individual posts, including the number of likes, comments, shares, play time, and the total playtime of the video.

Understanding these metrics can help you identify certain trends or patterns in your follower’s behavior and formulating successful content strategies around them.

The ‘Content’ tab in the Analytics Dashboard gives a detailed video analytics, including the views of each video over the last seven days.

Your top-performing videos are highlighted in this section along with the corresponding specific metrics such as total views, average watch time, traffic source types, audience territories, etc.

These deeper insights can work wonders in helping you craft appealing content that is likely to attract higher user engagement.

On the ‘Follower’ segments, the dashboard also includes data on what other types of videos your followers are watching, and also details about the soundtracks they have been listening to lately.

Another powerful metric is the video viral score, calculated based on the number of shares, comments, and interaction the video receives – a key indicator of the content effectiveness and virality.

The ‘Trending Videos’ data allows you to discover popular content within your niche, which can inspire your future content or collaborations.

Armed with the power of strong data and insights on TikTok, you, as the marketer, can greatly improve the effectiveness of your marketing strategies and maximize the potential of your TikTok campaigns.

Final Thoughts

Harnessing the full potential of TikTok for marketing requires a comprehensive understanding of its unique features and user behavior.

Brand success on this platform is driven by engaging with user-generated content, participating in viral challenges, leveraging TikTok’s unique features such as FYP, Duet, and Stitch, and engaging with influencers.

Moreover, marketers should tap into the benefits of TikTok Ads and use the ‘Discover’ tab to further audience reach.

A fusion of data from the platform’s inbuilt analytics tools with well-framed content, live streams, QR codes, native videos, and sponsored content can significantly enhance brand visibility and appeal.

To continuously adapt to the dynamic TikTok landscape, brands also need to monitor audience engagement metrics, initiate brand takeovers, run hashtag challenges, and incorporate trending music.

These strategies, when executed correctly, offer an effective pathway for brands to thrive on TikTok.