Hashtags

180 Diy Hashtags To Grow Your Instagram & TikTok

21 Mins read

Understanding the power of hashtags can revolutionize your social media presence.

Both Instagram and TikTok utilize hashtags as a tool for organizing content and increasing discoverability.

For those who want to maximize their reach on these platforms, it is crucial to learn how to effectively use and craft unique, strategic hashtags.

This is particularly needed in the potent realm of Do-It-Yourself or DIY sector.

The following practical guide intends to equip you with the right skills and understandings to boost your online visibility.

Let’s delve into the strategic world of hashtags, enhancing your influence one tag at a time.

Diy Hashtags For Instagram & TikTok

#DIY #Handmade #Crafts #HomeDecor #DoItYourself #Repurpose #DIYProjects #Crafting #DIYHomeDecor #HomeMade #Recycle #Crafty #DIYIdeas #Upcycle #Hobbies #ImadeThis #GetCreative #CreateEveryday #Decor #ReUse #Artisan #HomeImprovement #UniqueCrafts #GiftIdeas #MakersGonnaMake #Personalized #DIYLife #Handicraft #DIYGifts #SelfMade

#DIYDecor #Upcycling #DIYCrafts #DesignerMaker #Handcrafted #DIYMom #ProjectOfTheDay #Craftaholic #CraftSupplies #Thrifting #DIYSkills #DesignInspiration #Renovation #Creating #TrashToTreasure #CustomMade #Creativepreneur #DIYArt #SustainableLiving #RecycledArt #Masterpiece #CraftAddict #DIYNetwork #HomeProject #KitchenRemodel

#CraftLife #Painting #Repurposed #DIYFun #PaperCrafts #CraftLove #CraftersOfInstagram #CustomDesign #BeforeAfterDIY #CraftersofIG #CraftyHands #PalletProjects #DIYShop #IndieDesigner #Knitting #CraftBlogger #RecycledMaterials #CraftNight #InteriorDesign #Oldisnewagain #CreativeMinds #DIYInspiration #CraftyMom #FashionDIY #Craftsposure

#WoodWorking #DIYPerson #Scrapbooking #MomDIY #MyBeautifulMess #ArtsAndCrafts #NeedleWork #DIYDesign #Weaving #CraftTime #DIYBloggers #PrettyCreations #Artistic_share #ChalkPaint #MakersMovement #Sewing #CraftyLife #HandmadeIsBetter #Decoupage #Embroidery #Craftbuzz #UpcycledFurniture #CraftyFingers #Craftroom #PowerTools

#Refurbished #Carpentry #DIYer #CraftMom #Quilting #HandStitched #Stenciling #Printmaking #FabricArt #Thrifty #CraftParty #Beadwork #DIYDecorations #Building #CraftProject #HandmadeHome #Bookbinding #CeramicArt #DIYTutorial #FurnitureMakeover #Metalwork #CraftDay #CraftLove #CraftAddiction #CraftHour

#Macrame #JewelryMaking #AdultDIY #Scrapbook #DIYBlogger #Pottery #HouseProjects #MosaicArt #Crocheting #Restoration #CraftingTime #GlassArt #FluidArt #CraftFair #DIYRenovation #MixedMediaArt #FabricPainting #HomeProjects #JunkMarketStyle #CrochetLove #SustainableDesign #CraftBox #PopUpShop #CraftSale #CraftShop

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In the following sections, we’ll delve deep into the world of DIY hashtags on Instagram and TikTok.

We’re here to guide you on how to use them effectively to maximize your visibility on these popular social media platforms.

From general tips to specific strategies, we’ve got it all covered.

Plus, we’ll answer all your burning queries about hashtags.

Read on to understand and master the art of hashtagging for your DIY content.

How To Effectively Use DIY Hashtags?

1. Use Specific and Relevant Hashtags to Your Content

One key to creating strong engagement on platforms like Instagram and Tiktok is to use specific and relevant hashtags in your posts.

These hashtags act like keywords or tags that help categorize your content and make it easily discoverable to users interested in those topics.

For example, if you’re posting a photo or video about fitness, including hashtags like #fitnessmotivation, #fitnesstips or #workoutroutine can help people who are interested in fitness to find your post.

Hashtags are not just about improving visibility; they are also about connecting with the right audience.

This means that your hashtags should not only be related to the content of your post, but they should also reflect the interests and behaviors of your target audience.

Before using any hashtag, take some time to research your audience and think about what kind of hashtags they may be following or searching for.

It’s also a good idea to check what hashtags are currently popular in your industry.

You can do this by searching for your industry’s name along with “hashtags” in search engines, or by following industry-related accounts on Instagram or Tiktok and seeing what hashtags they use.

Avoid randomly putting in popular hashtags that have nothing to do with your content as users who stumble upon your post through these hashtags might not find your post relevant and this could hurt your engagement rate.

Also, be careful not to use too many hashtags as this might come off as spammy.

It’s recommended to stick to around 5-10 per post so choose them wisely and make sure each one is worth it.

A well-chosen hashtag can do wonders to increase your content’s visibility, boost your engagement and build your brand on these popular social media platforms.

Don’t forget to rotate your hashtags to reach different audiences too.

Experimenting with new keywords or popular tags can help your brand to gain exposure to new audiences and keep your content fresh.

Just remember that the purpose of using specific and relevant hashtags is to attract the right kind of attention and engagement to your posts so choose hashtags that will connect you with your target audience and reflect the content you’re posting.

2. Limit Yourself to 5-10 Hashtags Per Post

When it comes to maximizing the effectiveness of hashtags on platforms like Instagram and TikTok, it is vital to limit yourself to 5-10 hashtags per post.

This strategy does not just arbitrarily control the number of hashtags but has a rationale and value propelling its adoption.

Posts overloaded with hashtags can come off as spammy and disorganized, which may make your target audience less likely to engage with your content.

Maintaining a specific range of hashtags ensures a clean look for your posts and increases the chance of receiving meaningful engagements.

Strategically limiting your hashtags count enhances the elegance and coherence of your posts, thus making them more appealing

Instead of simply cramming as many hashtags as possible, consider selecting 5-10 well-curated hashtags which are most relevant and specific to each post.

The limit also encourages quality over quantity, urging you to choose your hashtags wisely, to reflect your business, brand, or content message adequately.

But remember, while this is a suggested limit, there is no hard and fast rule that you must strictly stick to these numbers.

Your priority should be selecting hashtags that offer the best representation of your post and can garner the most relevant interaction, even if this means going slightly over or under this suggested range.

This idea is particularly true on Instagram, where 5-10 hashtags is the recommended best practice, as it has been observed to generate the optimal levels of engagement.

On TikTok, however, the usage of hashtags functions slightly differently. While you can use as many hashtags as you want, it’s advisable to limit them to 3-5 per post for better results due to the platform-specific algorithm.

The critical takeaway is to master the art of balancing the right number of hashtags that maximizes your reach without compromising the quality and appeal of your posts.

So, adopt the hashtag limit as a guideline to develop a more strategic and considered approach towards the use of hashtags on Instagram and TikTok.

Remember, the ultimate goal is to enhance visibility and engagement with your target audience while maintaining an organic and appealing look of your social media content.

3. Research Trending Hashtags and Use Them

Utilizing trending hashtags can significantly increase the visibility of your Instagram or TikTok content.

This method will ensure that your posts are being seen by a large number of people who are already interested in these trending themes.

Research is a crucial part of this strategy because trends can change rapidly and you need to stay updated.

One way to find trending hashtags is to simply Open the search feature on Instagram or TikTok and the trending hashtags will be shown.

The ‘Explore’ section is also a great place to discover trends on Instagram.

Keep in mind, getting on a trend early can give you a head start in terms of visibility.

Furthermore, using hashtags that are entirely irrelevant to your content just because they are trending won’t do you any good.

You want to choose trending hashtags that have a strong relevance to your content and are likely to appeal to your target audience.

If the trending hashtag does not align with your content, your posts may be seen as spam which may lead to less engagement on your posts.

This kind of research can take time, so consider using tools that can make this process easier, such as Instagram Insights, TikTok’s Discover feature, and other third-party tools.

Many of these tools can help you quickly identify trending hashtags and incorporate them into your content planning and execution.

By doing so, you can seamlessly integrate trending topics into your content without it feeling forced or irrelevant.

Keep in mind that the trending hashtags you choose to use should align with your brand voice and the message you want to convey.

In the end, properly researched and implemented trending hashtags not only increase post visibility but also assist in audience growth.

So, update your social media strategy with a routine check on trending hashtags and integrate them into your content where they fit best.

Still, don’t go overboard with trending hashtags as it can make your posts seem desperate or spam-like.

4. Avoid Overly Generic or Common Hashtags

When using hashtags in your Instagram and TikTok posts, it is crucial to avoid overly generic or common ones.

Common hashtags such as #love or #followme are used by millions of people worldwide which makes it harder for your content to stand out.

These generic hashtags also might not resonate with your specific audience, who could be more interested in specific, niche topics relevant to them.

What you want to achieve with your hashtags is maximum visibility and engagement for your posts.

To do this, you need to use hashtags that are unique and specific, allowing your posts to reach a more targeted and engaged audience.

Consider which hashtags your target audience is likely to use or follow, and integrate these into your content for increased reach and engagement.

It is also important to note that Instagram’s algorithm may limit the visibility of posts that use overly-generic hashtags.

This is designed to encourage more unique and engaging content on the platform.

Creating a unique hashtag for your brand or campaign can help to build a community around your content, increase engagement, and make your posts more discoverable.

Just remember to check that your chosen hashtags are not already in use, or associated with different content.

When you are developing your hashtag strategy, it’s crucial to dedicate time to research and evaluation.

Don’t rely solely on the most popular hashtags; instead, try to find a balance between popular and niche hashtags.

Think creatively and strategically about which hashtags will distinguish your content and resonate with your audience.

If a common hashtag is crucial for your post, you can use it, but make sure you also include more unique and specific hashtags to stand out from the crowd.

Remember that the aim is to create meaningful connections with your audience, and the right use of hashtags is one of the tools to achieving this.

Don’t forget to monitor your hashtag performance and adjust your strategy as you evolve.

5. Test Multiple Combinations of Hashtags

In the sphere of social media, especially on platforms like Instagram and TikTok, it is advised to shake things up a bit with your hashtag use. Test multiple combinations of hashtags from time to time.

There is no one-size-fits-all approach when it comes to using hashtags. What works for a user or a brand might not necessarily work for you.

The practice of testing multiple combinations allows you to discover new and innovative ways to engage with your audience.

You’ll have a better understanding of what your audience resonates with, and which tags garner more traffic and interaction.

This practice not only enhances your visibility but also helps in building a strong online presence.

It is indeed a learning process about what works best for you and what doesn’t, so don’t be afraid to experiment.

But remember, the key lies in relevant and contextual tagging and not just random combinations.

For instance, if your Instagram post is about a new gourmet burger at your restaurant, you might include hashtags like #foodie, #burgerlove, and #newonmenu.

Alternatively, if you’re posting a dance video on TikTok, you could opt for hashtags like #dancechallenge, #freestyle, and #dancerlife.

However, avoid using the same combinations repeatedly as it may appear spammy to your followers and also run afoul of Instagram’s and TikTok’s community guidelines.

Further, be sure to balance the number of popular general hashtags with more niched and specific ones to reach the right audience.

All in all, this is a trial-and-error method, but over time, you’ll likely find certain combinations that work particularly well for you.

Additionally, keep an eagle’s eye on your post’s performance. Review which combinations helped your content garner more likes, comments, or shares, and use this learning in your future posts.

This will eventually aid you in creating a more targeted and effective hashtag strategy that resonates better with your audience.

Remember, the end goal is not just about increasing visibility but more importantly engagement and conversion.

6. Use location-based hashtags for local relevance

The use of location-based hashtags is incredibly important in winning the Instagram and TikTok game, especially if your goal is to engage a local audience or promote a brick-and-mortar business.

When you tag a location on your posts, the audience residing in or browsing content from that location is more likely to discover your content.

This is because Instagram and TikTok both have features that allow users to check out posts associated with a particular location.

Location-based hashtags don’t have to be restricted to your city or country.

You can also go more local by using neighborhood names or landmarks.

For example, if you own a bakery in Brooklyn, along with generic hashtags like #bakery or #cupcakes, use more specific ones like #BrooklynBakery or #NYCCupcakes.

Moreover, if you’re participating in a local event or festival, be sure to use their specific hashtags.

For your TikTok content, try the geographic challenge trend where users create content related to their location and use the corresponding hashtags.

This increases your chances that your content will pop up in users’ ‘For You’ page if they have previously shown interest in that locale or they are within the area.

The same approach applies to Instagram, where you can use hashtags like #IGersLondon, if you are a London-based influencer or business.

Keep in mind that you don’t need to physically be in a location to use its hashtag.

For instance, if you’re a travel blogger, you can use the hashtags of the places you’ve visited or plan to visit.

Finally, regularly change up and test different geo-tag hashtags to see which ones have the most significant effect on your engagement.

Your followers will likely appreciate the variety and it could lead to new audience discoveries.

Remember, location-based hashtags are a powerful tool in attracting a local audience, so don’t overlook this strategy when planning your posts.

7. Include Hashtags in Your Posts’ Descriptions

In your Instagram and TikTok content strategy, one crucial step is to include hashtags in your posts’ descriptions.

By effectively incorporating appropriate hashtags, your content can attract a wider audience and increase your overall engagement rate.

Using hashtags in your descriptions is not solely about inserting them randomly; you need to strategically place them.

Creating a user-friendly and attractive Instagram or TikTok description with hashtags can be a game-changer for your social media presence.

When writing descriptions, your aim should be to intrigue and engage your audience while incorporating hashtags.

A strategic and exciting description with relevant hashtags can increase the reach of your post and catch the interested audience’s attention effectively.

Including relevant hashtags in your descriptions boosts the visibility of your posts.

The big question is where to place these hashtags without disrupting the natural flow of the description.

One idea is to segregate the hashtags at the end of the description; however, if contextually suitable, you can also integrate them into the main text.

Ensure the hashtags you use are in line with your content and are capable of engaging your audience effectively.

You should also change hashtags on a regular basis to ensure that your posts can reach various audience groups.

Always remember, your post description is essentially the first thing people read after seeing your post, so crafting it well with hashtags can determine whether your post receives the engagement it deserves.

So, optimally using hashtags by including them in your post’s description on Instagram and TikTok is a foolproof way to enhance your content’s visibility and reach.

Remember, the effective use of hashtags could be the only difference between your content being lost in the crowd or standing out for everyone to see.

Lastly, monitoring the performance of the hashtags you embed in your description is crucial, in order to re-strategize and get better results in the future.

8. Collaborate with Influencers Using the Same Hashtags

One strategy to increase your visibility and reach on social media platforms like Instagram and TikTok is to collaborate with influencers who use the same hashtags as you.

This type of collaboration can result in a win-win situation for both you and the influencer.

Influencers have a large following that respects their opinions and often follows their recommendations.

As such, if an influencer uses your hashtag in their posts, it can significantly increase your exposure and lead to more people checking out your content.

In fact, it is not uncommon for a post to go viral after an influencer uses a specific hashtag.

Not only does this lead to more views and follows, but it can also drive significant traffic to your website or online store, if you have one.

By teaming up with influencers, your hashtags can be seen by a whole new audience that might not have discovered your content otherwise.

To find the right influencers to collaborate with, start by doing some research on Instagram and TikTok.

Look for influencers in your industry or niche who use similar hashtags to you.

You may also want to consider their follower count, engagement rate, and overall brand alignment when determining if they are a good fit for your brand.

Once you have a list of potential influencers, reach out to them and proposed a collaboration.

This could take the form of a guest post, a shoutout, or even a joint live video session.

Remember, the goal of this collaboration is not just to have an influencer use your hashtag, but also to create an interesting and engaging piece of content that their followers will enjoy.

In this way, a good collaboration goes beyond just hashtags – it can also lead to stronger brand awareness and a larger following on social media.

While it might take some effort and planning to establish these collaborations, the potential benefits are well worth it.

So, why not start researching potential influencers and start planning your next collaboration today?

9. Update Your Hashtags Regularly for Variety

As part of your strategy to enhance the effectiveness of your hashtag use on Instagram and TikTok, updating your hashtags regularly for diversity should not be taken lightly.

Being dynamic and versatile in your hashtag approach can substantially increase your visibility on these platforms.

With constant changes and emerging trends in the world of social media, what worked today might not work tomorrow.

Therefore, a continuous valuation of the ongoing relevance and impact of your hashtags is essential for maintaining top-notch performance on these platforms.

Persistently using the same set of hashtags could lead to reduced engagement as users might perceive your content as repetitive and monotonous.

Keeping your hashtags up-to-date, following trends, and adding different variations to your posts will present you as someone who’s clued up with the latest happenings and not merely stuck in a productivity rut.

Using a variety of hashtags allows you to reach different audiences, diversify your followers, and interact with a wider range of people.

Moreover, switching up your hashtags helps get your content across to people outside your follower base, thereby expanding your influence and creating potential for growth.

Rotating hashtags also entails you can test their individual impact on your content’s engagement and adjust your future strategies based on what you find more successful.

This regular updating strategy could prove to be a real game-changer in terms of increasing your content reach, user engagement, and overall growth on Instagram and TikTok.

To update your hashtags, you don’t need to launch an intense research project each time; there are several tools and apps available that can suggest relevant and trending hashtags based on your content and target demographics.

Remember, the goal of using hashtags is not to trend but to create more engagement, so variation and exploration can be key for a more organic reach.

Additionally, there’s no harm in recycling your best-performing hashtags every now and then, but ensure you keep introducing fresh ones to the mix to stay relevant.

When it comes down to mastering the art of hashtags for Instagram and TikTok, always go for quality over quantity. And, make it a point to keep your hashtag game fresh and stimulating.

10. Monitor Hashtag Performance and Adjust Accordingly

One of the most crucial steps in using hashtags for your Instagram and Tiktok posts is to monitor hashtag performance and make the necessary adjustments based on your analysis.

This is a continuous process and should be integrated with your overall content strategy for sustained success.

Observing how your chosen hashtags are performing can provide significant insights into the reach and engagement of your content.

If a certain hashtag is generating a high response from your target audience, it means that it resonates well with them, making it an effective one to continue using in your subsequent posts.

On the other hand, if a hashtag doesn’t fetch you much engagement or leads, it’s a clear indication that it’s not meeting your audience’s interests or needs, and hence it may be time to consider dropping it.

Monitoring hashtag performance is not just about watching the number of likes and comments. It’s about understanding the extent of your reach and how far your content is going into your desired audience circles.

Therefore, it’s wise to delve deeper and look into aspects such as improved interaction quality, emergence of new users, and conversations sparked from your hashtags.

Making use of analytics tools can help ease this process. They can provide a comprehensive analysis of the engagement rates, impressions, and the overall performance of your hashtags.

Numerous free and paid tools are available that can offer these insights. They range from native insights offered by the platforms themselves, like Instagram Insights and Tiktok Analytics, to third-party tools like Sprout Social, Hootsuite, or Hashtagify.

Remember, the strategy for Instagram might be different from Tiktok, and hence it’s of utmost importance to understand the nature and behavior of these platforms.

Once you have the data from your hashtag performance, the next strategic step is to adapt and adjust your hashtag strategy.

This could include adding new trending hashtags, replacing underperforming ones, or changing the frequency of certain hashtag usage.

By closely monitoring and modifying your hashtag use, you can stay relevant in your space.

Keeping your hashtags fresh and relevant is a dynamic task that keeps your content in sync with current trends and audience preferences.

Therefore, monitoring your hashtag performance and adjusting accordingly becomes an integral part of your continuous content improvement process.

How Do Hashtags Increase Instagram Engagement?

Utilizing hashtags in a strategic way can significantly enhance your Instagram engagement.

Hashtags are essentially Instagram’s sorting process. They help the platform to categorize content, ensuring it appears in the right search results.

When users look up a specific hashtag, they’ll see a page with all the posts tagged with it. So if you use a relevant hashtag, your post will appear on this page and gets exposed to a wider audience.

Additionally, people can follow hashtags, which means they could discover your post from their newsfeed even if they don’t follow you.

Hashtags not only make your content viewable to people searching for or using these tags, they also promote engagement by paving the way for potential followers who have interests aligned with your content.

The potency of hashtags is such that they make your content discoverable outside your followers circle, expanding your audience vastly.

They invite not just more views but also more likes, comments, and shares. They increase the level of interaction on your post, increasing the engagement rate.

For example, a post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.

Choosing the right hashtags can help you reach your target audience, because specific hashtags pull in an audience who are interested in that niche.

Using trending hashtags will further your reach as more people will be checking those out frequently.

It’s also a best practice to use brand-related hashtags, as they work to define your brand and differentiate the content.

Moreover, using a consistent set of hashtags for each post will create a “signature” for your brand that can be recognized by your audience.

Avoid using too many hashtags, because overcrowding them could come across as spammy. Instagram recommends using 9-11 hashtags for maximum engagement.

Trying out different hashtags and monitoring the post analytics will allow you to determine which ones work best for your brand and draw the most engagement.

Creativity and relevance are key. They create meaningful engagement and boost your chances for more exposure, more followers, and long-term success on Instagram.

So, hashtags are a powerful tool to increase your Instagram engagement by expanding your reach and connecting with your target audience.

Do Hashtags Help in TikTok Trending?

Hashtags play a crucial role in making your videos trend on TikTok.

They work by grouping related content together, making it easier for users to discover videos that align with their interests.

When you use popular and relevant hashtags in your TikTok posts, they are more likely to get noticed by a larger audience.

Getting your content noticed is the first step towards trending on TikTok.

However, using hashtags is not just about tagging every popular term you can think of.

It’s about finding the right blend of popular, niche, and custom hashtags that signal precisely what your content is about

Therefore, it’s important to always do your research and find out which hashtags are currently trending on TikTok.

Using these trending hashtags, particularly those that relate to your content can significantly boost your TikTok engagement.

Just like Instagram, TikTok allows you to use as many hashtags as you’d like, but it’s often best to stick to 5 or 6 relevant tags.

Moreover, unique or branded hashtags can help drive TikTok trends and challenges, leading to increased visibility and engagement for those who participate.

However, beware of using irrelevant and overused hashtags as this can lead to shadowbanning or decreased visibility in TikTok’s algorithm.

Avoid using the same set of hashtags as repetitive usage might signal spamming to TikTok algorithms.

Instead, try to rotate your hashtags and combine different ones for each video that you post.

You can also consider creating your own unique hashtag related to your brand or the content of the video.

In this way, you nurture a community around your brand or the content that you share, encouraging your followers to use the hashtag when they share related content.

This, in turn, leads to a ripple effect, increasing not only your exposure but also the potential for your video to trend on TikTok.

What Are Branded Hashtags on Instagram?

Branded hashtags are unique tags that companies create to promote their specific brand or campaigns on Instagram.

These are very powerful tools in the digital marketing arsenal, helping goods or services to stand out in a bustling social media scene.

With branded hashtags, businesses can easily track the performance of their content, ascertain engagement levels, and identify influencers in their field.

Branded hashtags are about creating an identity that users can easily relate to and want to interact with.

Enhancing your brand perception and influence, branded hashtags are a catalyst for community building and customer engagement.

A winning branded hashtag doesn’t just promote your company; it inspires users to join the conversation about your brand.

It can also serve as a powerful user-generated content source, as people use these hashtags in their posts, thereby promoting your brand organically.

While designing your branded hashtag, choose something that represents your brand ethos and is easy to remember.

You can showcase your creativity, but make sure it resonates well with your target audience.

Also, integrate your branded hashtags in all your social media posts and marketing collateral to boost visibility and usage.

Remember, the ultimate goal of your branded hashtag is to encourage your audience to use it, thereby becoming brand promoters themselves.

Also, monitor the engagement and popularity of your branded hashtag consistently; this can provide insightful analytics and quantifiable results for your campaign.

A well-crafted branded hashtag can set the tone for your brand presence on Instagram, fueling user engagement and fostering a strong community.

If used strategically, these customized tags offer a competitive edge that enhances your digital footprint.

Branded hashtags are not only powerful in increasing engagement, but also instrumental in crafting a distinctive brand image on Instagram.

How Many Hashtags Should I Use on TikTok?

When deciding how many hashtags to use on TikTok, it is crucial to understand that less is usually more.

Unlike other platforms like Instagram, where the maximum limit of hashtags is 30, TikTok does not have an explicitly stated limit.

However, with the limited caption space of 100 characters, it becomes essential to use your hashtags wisely.

It’s recommended to use between three and five hashtags per post on TikTok.

This is because, in TikTok, the effectiveness and reach of your post are not necessarily determined by how many hashtags you use, but rather, their relevancy and how well they correspond with the content.

Some users might choose to use only one or two highly relevant hashtags, and this can be enough to attract a substantial audience to the content.

Using too many hashtags may be seen as spammy and detract from the message you are trying to convey.

It is a good practice to use a mix of popular, trending, and niche hashtags to increase your chances of reaching a wider audience.

Also, try to incorporate your hashtags naturally into the post description rather than just piling them up at the end.

Another good practice is to hide hashtags in the comment section or use line breaks and periods to separate them from the rest of the caption.

Remember, using the right number and type of hashtags is important in maximizing audience engagement.

The key is to focus on the quality of the hashtags rather than the quantity.

Always strive to make the hashtags relevant to your post and your audience.

It requires continuous experimenting with different types of hashtags and measuring their performance to see which works best.

Understanding your audience’s behavior and interests will also help you select the best hashtags to use.

Does Shadowbanning Affect Hashtag Performance?

The term shadowbanning can seem quite ominous, especially if you rely on social media platforms like Instagram and TikTok to market your products or services.

Simply defined, a Shadowban is when a platform reduces the visibility of a user’s content without notifying them.

This can definitely impact the performance of your hashtags and consequently, the reach of your content.

When you’re shadowbanned on Instagram or TikTok, only users who follow you can see your posts in their feed.

This drastically reduces the number of users who could potentially view and engage with your content through hashtags.

It’s important to note that the purpose of using hashtags is to increase visibility and attract new followers.

Shadowbanning can have a significant impact on the effectiveness of your hashtags on Instagram and TikTok.

Although the social media platforms denied practicing shadowbanning, enough anecdotal evidence exists to suggest that it does take place.

The major culprit behind shadowbans are spammy behaviors, such as using the same hashtags repeatedly, or engaging in follow-for-follow strategies.

An effective way of avoiding a shadowban is to ensure that your use of hashtags is strategic and authentic.

Keep refreshing your hashtag strategy, avoid using broken or banned hashtags, and ensure you’re aligned with the platforms’ community guidelines.

Despite the threat of a shadowban, remember that consistent practice of good social media habits can keep your engagement rates steady.

Consider using a hashtag tracking tool to understand which hashtags are working in your favor and which are not, to continuously improve your strategy.

While it might be stressful to think about the possibility of shadowbanning, it’s important to remember that staying authentic and strategic in your hashtag usage can help you prevent it from happening.

If you suspect you’ve been shadowbanned, don’t panic. Instead, take a short break from posting and adjust your strategy when you return.

In the end, your quality content paired with smart use of hashtags will keep your followers engaged and attract new ones to your platforms.

The Bottom Line

When it comes down to it, smart use of DIY hashtags can significantly improve the success of your Instagram and TikTok posts.

Remember, be consistent and authentic with your tags, targeting those relevant to your content and your audience.

Get creative and don’t be afraid to experiment with different combinations of hashtags, just always make sure they align with your brand image.

After all, the digital landscape is ever-evolving, so keep your hashtag strategy up-to-date.

Whether you’re promoting gourmet recipes, trendy outfits, or quirky dance moves, using the right hashtags can help you get your content in front of the right viewers.

So go ahead, give it a go and see the difference it makes.

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22 Mins read
In the digital age of social media networking, effective use of hashtags is an integral part of enhancing online visibility. This pertains…