Social media platforms such as Instagram and TikTok have become critical tools for professionals in the counseling field to connect with potential clients and share valuable mental health information.
Utilizing targeted hashtags can help increase visibility, engage a wider audience, and initiate discussions around crucial topics.
This engagement is key in demonstrating the significance of counseling services and advocating for mental health.
However, the art of harnessing the power of hashtags can be a daunting task, especially for those unfamiliar with the trends and algorithms of these platforms.
The following text aims to provide an insightful guide for counselors to effectively use hashtags on Instagram and TikTok.
Equipped with this knowledge, counseling professionals will be better positioned to maximize their reach and impact on these platforms.
Contents
- Counseling Hashtags For Instagram & TikTok
- How To Effectively Use Counseling Hashtags?
- 1. Utilize Prevalent Mental Health-Related Hashtags
- 2. Associate Counseling-Specific Keywords in Hashtags
- 3. Create Unique, Brand-Related Counseling Hashtags
- 4. Use Location-Based Hashtags for Local Clients
- 5. Choose Trending Hashtags for Wider Reach
- 6. Campaign-related Hashtags for Awareness Drives
- 7. Use Inspirational Quotes as Your Hashtags
- 8. Theme-based Hashtags for Special Counseling Sessions
- 9. Pepper Hashtags Within Captions for Variety
- 10. Regularly Update Hashtags with Content Relevance
- How Many Hashtags Can I Use on Instagram?
- Should Hashtags Be in Comments or Captions?
- Are There Banned Hashtags on Instagram and Tiktok?
- Will Using More Hashtags Increase Instagram Engagement?
- Which Are the Most Popular Hashtags on Tiktok?
- The Bottom Line
The following sections will delve into the world of counseling hashtags on two of the most popular social media platforms, Instagram and TikTok.
We will uncover how to effectively utilize these hashtags to maximize your reach and engage new audiences.
We will also answer all your burning questions about the art of hashtag usage, giving you a well-rounded understanding of the topic.
Whether you’re a seasoned counselor looking to expand your practice or a newbie seeking to understand the basics, this comprehensive guide covers all you need to know about using counseling hashtags effectively on Instagram and TikTok.
When it comes to online visibility, hashtags are powerful tools in your digital marketing arsenal.
They help categorize content, making it easily searchable and accessible to your target audience.
In the discipline of counseling, the use of prevalent mental health-related hashtags can play a significant role in connecting with individuals who are seeking help and information.
This strategy ensures that your content reaches users who are exploring these hashtags as part of their search for support, advice, or resources.
As professionals in the mental health field, experts should explore using popular terms like #MentalHealth, #MentalHealthAwareness, #MentalWellness, #Therapy, #Counseling, #Depression, #Anxiety, and #BipolarDisorder among others.
Familiarizing yourself with such tags, and including them in posts, will facilitate a bridge between your services and those that require them.
By doing this, you are not only making your content more visible, but also establishing your authorities in this sphere.
Your use of relevant hashtags could be the thread that connects a distressed individual to the support they need.
Keep in mind, however, that while these hashtags are prevalent, the content you attach them to needs to be engaging, informative, and compassionate in nature.
Remember, your ultimate aim is to help the people who are searching these hashtags find the assistance they need.
That said, it’s advisable to not overfill your posts with hashtags.
TikTok, for instance, recommends using only two to three relevant hashtags per post, while on Instagram, the recommendation is around nine.
This way, the message of your post is not lost amidst a sea of hashtags.
Choosing the right hashtags and using them effectively represents an understanding of your audience and a commitment to reaching out to those in need.
As a mental health professional, it’s great to have your presence in the digital world.
But most importantly, knowing how to utilize these tools effectively to connect to those who require help, bares testimony to an expert’s dedication towards the betterment of mental health care.
Incorporating counseling-specific keywords into your hashtags is a strategy that helps you reach your desired audience with more precision.
These targeted hashtags act as powerful tools in attracting users who need and search for counseling services online.
These could include hashtags such as #MentalHealthCounseling, #CounselingServices, #TherapySessions, and other similar terms that people might use when seeking professional counseling services.
When you include such hashtags in your posts, you essentially optimize your content for search on social media platforms like Instagram and TikTok.
The idea is not to just randomly use popular hashtags, but to carefully select and use keywords that resonate with your brand and the services you provide.
Targeted counseling keywords would be directly associated with your practice, increasing the chances of your posts being discovered by those in need of counseling services.
Your posts have the potential to land in front of a highly-interested audience, simply by leveraging counseling-specific keywords in your hashtags.Remember to research on what your potential clients are likely to search for. This would be their search intent, which should guide your choice of counseling-specific keywords for your hashtags.
You could use hashtag tracking tools like Hashtagify or Keyhole to understand what your audience is looking for. These tools also help identify trending keywords that could be useful for your posts.
Always aim for maximum visibility when using these keywords in your hashtags. It is essential to keep refining and changing your keywords as per the current trends and conversations.
But when you do so, make sure to maintain the relevancy with your counseling services. You want to attract an audience that is genuinely interested in what you offer and not just random viewers.
Lastly, use your counseling keywords with your brand name or unique elements associated with your services. This makes your hashtags more identifiable and memorable.
While it’s all too easy to get carried away with trending hashtags, remember to always maintain the focus on your core audience, and cater to their needs and search intents with counseling-specific keywords in your hashtags.
As a counselor looking to use social media effectively, creating unique, brand-related hashtags can make a significant difference in getting noticed.
One of the most substantial benefits of using unique, brand-related hashtags is branding consistency.
By incorporating your brand’s name or tagline within your hashtags, you can reinforce your brand’s identity and create a continuous thread of content associated with your counseling services
.This same strategy can be leveraged across both Instagram and TikTok, two platforms that place a high value on hashtag use.
Brand-related hashtags not only boost your visibility but also create a significant association between your posts and your brand.
It is essential to ensure that your hashtags are both relatable and recognizable to your audience.
Investing time in creating the right hashtags can result in a massive leap in interactions and profile visits.
Remember, the goal is to make your content as discoverable as possible.
Branding hashtags work best when they are not overly complex or confusing.
They should be short enough to be easily typed and remembered but also unique to your brand.
Ensure it does not overlap or get confused with popular, unrelated hashtags already in use.
If you need some guidance, consider checking out how other counseling services have used brand-related hashtags effectively.
One good practice here is to also cross-promote these hashtags on your website or other digital platforms, which can build synergy between your various online presences
.Sticking to a set of core brand-related hashtags can help increase your brand’s recognition in the long run.
However, as trends change quickly on social platforms, be prepared to adjust your hashtags if they stop resonating with your audience.
Ultimately, your unique, brand-related hashtags should contribute to the conversation rather than simply adding noise.
Lastly, remember to use these hashtags in a meaningful way to resonate with the concerns and needs of your prospective clientele.
One of the effective strategies to promote your counseling service on Instagram and TikTok is to use location-based hashtags.
These are tags that include the name of the city, region, or specific geographical area where your services are available.
Not only do they help to target potential local clients, they also make your posts more discoverable within your region.
Location-based hashtags can significantly improve the visibility of your content among local followers and potential clients.
For instance, a counselor based in New York City may use hashtags like #NYCCounseling, #MentalHealthNYC, or #NYCTherapy.
Don’t forget, the algorithm on social media platforms like Instagram and TikTok favor location-based content, making your posts with these hashtags more likely to appear in location-tagged searches.
Using a variety of location-based hashtags, specific to your city or region will ensure you reach a broader audience in your local area.
It’s essential also to remain consistent with your chosen location-based hashtags across your posts, as this helps to build a stronger brand presence on social media.
Do keep in mind that using precise locations can enhance the likelihood of local clients finding your services.
For example, if you’re based in a specific neighborhood or area within a city, include those in your hashtags (#BrooklynTherapist, #ManhattanCounseling).
Remember to experiment and explore the effectiveness of different location-related hashtags to see which ones drive the most engagement.
It can be advantageous to monitor the performance of your hashtags over time and adjust your strategy based on what works best.
By effectively using location-based hashtags, you can establish a local online presence and attract potential clients within the vicinity of your counseling services.
This technique will play an integral role in your overall hashtag strategy for Instagram and TikTok and will take you one step closer to becoming a known counseling service in your community.
Incorporating trending hashtags within your posts is a powerful tool to expand your reach on globally recognized platforms like Instagram and TikTok.
These trending hashtags are essentially those tags that are getting a lot of traction and are widely used over a particular period.
It’s important to note that trending hashtags are constantly evolving because the digital world is always changing.
So, as a counselor looking to gain visibility, you should always keep an eye on the latest trends in mental health-related hashtags.
Being part of a massive conversation can increase your visibility and consequently grow your follower base.
Leaning into trends can help you not only fit into the digital conversation but stand out as well.
However, it’s essential to use trending hashtags that are relevant to your content.
Using a trend only for the sake of trend might alienate your followers if it has nothing to do with the message you’re trying to convey.
One strategy to utilize trending hashtags appropriately is to connect them with your counseling services creatively.
For instance, if a certain mental health awareness hashtag is trending, you can share a post related to that topic and provide your expert perspective along with your counseling services.
Remember that authenticity is crucial on social media platforms, so ensure that your use of trending hashtags aligns with your professional identity as a counselor.
Moreover, trending hashtags can enable you to reach potential clients who may not have been aware of your services.
By connecting with these large, engaged audiences, you have the opportunity to increase your influence and expand your client base.
So, the strategic use of trending hashtags can indeed be a significant addition to your social media strategy as a counseling professional.
When dealing with counseling services, it is essential to use campaign-related hashtags that help generate awareness for your cause or initiative.
Incorporating campaign-oriented hashtags in your posts can boost visibility and get conversations flowing about your drive.
One example of a well-implemented campaign awareness hashtag is #BellLetsTalk, a worldwide initiative that encourages dialogue around mental health issues.
This not only propelled the campaign to new heights of visibility but also created a significant conversation starter for people worldwide facing similar issues.
Using an awareness campaign hashtag can increase your brand’s relevancy and attract those who care about the cause your counseling service advocates.
Whether your campaign is centered on seasonal depression, anxiety management, or suicide prevention, creating a dedicated hashtag engages individuals in a significant way and draws attention to the cause you’re spotlighting.
Such campaign-related hashtags can increase the likelihood of increasing engagement rate with your posts, garner more followers, and even attract potential clients.
To create a successful campaign hashtag, ensure that it is unique, memorable, and related to your campaign goal.
Ensure these hashtags strike a balance being clear and concise, yet provocative enough to stimulate interest and conversation.
When you launch your campaign, be sure to consistently use your hashtag across all posts related to the campaign.
Doing so ensures your followers understand the correlation between your hashtag and your campaign and encourages them to interact and add on to the collective conversation.
A well-constructed hashtag has the power to generate a ripple effect, increasing the reach of your campaign exponentially.
While it might be tempting to simply jump onto an already trending awareness campaign, try to resist.
Creating an exclusive keyword around your particular drive adds a personal touch and facilitates tracking the evolution of your campaign.
So when planning your next counseling awareness drive on Instagram or TikTok, factor in the hashtag strategy as a key pillar of your communication plan.
It provides an excellent platform for communicating the objectives of your campaign, generating discussions, and driving engagement towards your brand and cause.
Using inspirational quotes as your hashtags can be an efficacious way to connect with your audience on platforms like Instagram and TikTok.
These types of hashtags can resonate deeply with people who are experiencing mental health challenges or those seeking counseling services.
Further, memorable quotes can serve as touchstones of hope and resilience, encompassing universal human experiences in just a few words.
Building your hashtags around such quotes could make your content more accessible and relatable, possibly inspiring potential clients to reach out for help.
When choosing quotes to serve as hashtags, consider what sentiments they convey, how they relate to your counseling services, and whether they align with your brand’s message.
For instance, a quote about overcoming adversity might pair well with a post about resilience training or trauma therapy.
Another tip for using inspirational quotes as hashtags is to balance broad appeal with uniqueness.
While popular quotes can easily be recognized, less well-known but powerful words can help you stand out in the busy social media landscape while conveying the depth and humanity of therapeutic work.
Also, consider incorporating quotes from recognized figures in the field of mental health.
These can lend credibility to your content, and followers can often identify with their wise words.
To maximise impact, ensure your visual components reflect the sentiment of the quote hashtag, so there’s a congruence between your message and imagery.
Diversify your quote sources to reflect the diversity of your audience and to demonstrate understanding of different experiences.
For instance, you might draw from classic psychology texts one day and modern self-care advocates the next.
Remember, the goal is to use quotes that prompt followers to contemplate, engage, and share.
By doing this effectively, you enhance your online presence as a counselor on these platforms, and you create a supportive atmosphere for those seeking help.
Emphasizing empathy, wisdom, and resilience through quote-based hashtags reflects positively on your counseling practice, potentially attracting more clients and fostering a wider awareness of mental health issues.
On platforms like Instagram and TikTok, theme-based hashtags are one of the effective methods to increase visibility for special counseling sessions.
By picking a theme and creating a unique hashtag around it, you give the audience something to associate with and remember.
These theme-based hashtags are great for sharing themed counseling sessions and help create a sense of community among followers.
This increases engagement within the same theme and brings more attention and awareness to your special counseling sessions.
For example, if you’re hosting a special counseling session around self-care, think about hashtags that would resonate, such as #SelfCareCounseling, #MentalHealthSelfCare.
These special session hashtags are a simple yet powerful tool to group and categorize your Instagram and TikTok posts.
It’s always good to bear in mind the user experience – these hashtags go a long way in helping your audience find relevant content quickly and efficiently.
Even though you want to be unique, stick to popular themes within your niche – this will increase the likelihood that users will connect with and follow your hashtag.
Remember that well-executed theme-based hashtags will not only increase engagement but also enhance your brand’s credibility.
Try to create these theme-based hashtags in such a way that they relate to the topic of your special counseling session but also incorporate your brand’s unique voice.
Be sure to promote your hashtag by including it in your bio, captions, comments, and stories, and encourage followers to use it too.
Tracking the performance of your hashtags is also an essential part of this strategy. Keeping an eye on hashtag analytics can help you understand what’s resonating with your audience.
Don’t be afraid to experiment with different hashtags and see what works for your brand – remember that your brand identity should shine through these hashtags.
It’s also a good idea to keep an eye on popular theme-based hashtags that other counseling services might be using.
Finally, while using theme-based hashtags, remember that you want to provide value to your followers. Each post with your special theme-based hashtag should offer something useful or interesting to your audience.
In the world of digital marketing, variety plays a crucial role in keeping the audience engaged. It doesn’t matter if your content is relevant or impactful, if it’s shown in a monotonous way, it will lose its charm.
When it comes to using counseling-related hashtags on Instagram and TikTok, one effective strategy to ensure variety and coherence is to pepper hashtags within captions.
Including the hashtag within the caption rather than just appending them at the end can make your posts more interesting and engaging.
Instead of creating a list of counseling-related hashtags at the end of your post, you can incorporate them naturally within the text of your caption.
This embedding tactic breaks up the text and draws the viewers’ attention to important points of your content, giving it a more lively and organic feel.
For instance, if you’re a relationship counselor, instead of ending your post with #relationshipcounselor, try to include it in your caption like, “As a #relationshipcounselor, I believe understanding and communication are the key.”
Remember, the idea is not just to incorporate as many hashtags as possible, but also to smartly use them to create a narrative that aligns with your brand and client’s needs.
When you strategically pepper counseling-related hashtags within your Instagram and TikTok captions, it doesn’t only make your post less cluttered or spammy, but also it increases its chance of being discoverable.
Because each hashtag represents a specific topic or trend, your post has the potential to appear on the explore page of those who follow these hashtags.
This technique can be particularly effective when the hashtags you’re using are trending or well-known within your audience.
So, not only does it add variety to your posts, but it also increases their reach and visibility on these social media platforms.
Apart from that, adding hashtags within the caption can also make your post’s description more informative and contextual.
Just ensure to use appropriate hashtags and not to overcrowd your caption, as it might detract from the message you’re trying to convey.
So, in a nutshell, peppering counseling-related hashtags within your content can help enhance your brand’s presence on Instagram and TikTok, which eventually can contribute to your business growth in the long run.
It is important to regularly review and update your Instagram and TikTok hashtags to maintain relevance with your content.
Sticking to the same set of hashtags without considering their current relevance to your posted content might result in lower engagement rates.
This is because your posts may not come across as authentic or relatable to your followers when randomly tagged.
Furthermore, popular and trending hashtags change frequently, and it is crucial for you to stay update-to-date with these shifts.
Regular monitoring of hashtag trends can help you identify new opportunities to widen your reach.
Tools like Hashtagify or Ritetag offer valuable insights into ongoing hashtag trends.
They can also suggest relevant hashtags based on your counseling content.
While updating hashtags, remember to maintain a balance between general, popular hashtags and more specific ones related to your content.
Using a blend of both types can maximize exposure while also targeting the right audience.
Conduct an audit of your past posts to learn which hashtags attracted most interactions.
Using similar tags in future posts might help replicate that success.
Not all content will align with the previously used hashtags, so creating some new ones that fit better could be beneficial.
Remeber that adding too many hashtags can also appear spammy, so focus on quality over quantity.
It’s always preferable to use hashtags that are meaningful and resonate with your brand and the message you want to communicate with your audience.
Staying relevant with your hashtags not only ensures that your content reaches the right audience, but it also boosts your brand’s credibility and authenticity.
Finally, don’t forget to analyze the effectiveness of your hashtags. Use Instagram or Tiktok’s analytics tools to track impressions, reach, and engagement of your posts with different hashtags.
This tactic will allow you to determine which hashtag strategies work best for your counseling brand.
When posting on Instagram, it is essential to understand how many hashtags you can use.
The platform currently allows for the use of up to 30 hashtags per post.
This includes combinations of both comments and captions.
Using the maximum specified number may improve your post’s visibility, but it’s crucial to use them strategically.
Instagram’s algorithm tends to favor quality over quantity, so just adding 30 hashtags won’t automatically guarantee higher engagement.
The right mix of relevant, popular, and niche hashtags can significantly impact your visibility, reach, and engagement
When it comes to adding hashtags to your posts, relevance is paramount.
Hashtags are used to categorize your content and make it discoverable to users who might be interested in your niche.
Therefore, it’s crucial to use tags that accurately represent your content and target audience.
Furthermore, the use of overly popular hashtags may result in your post getting buried in the feed of that hashtag.
It’s recommended to create a balanced mix of broad, moderately popular, and niche-targeted hashtags.
Alternatively, brands and influencers can create their unique hashtags to narrate their brand story or run a campaign.
Remember, whether you use all 30 hashtags or not, the priority should always be to provide value and reach the right audience.
Finally, it’s important to remember that improper use of hashtags can lead to reduced post visibility or even account shadow ban.
Always ensure that your hashtags adhere to Instagram’s community guidelines to optimize usage without running into issues.
When using hashtags on platforms like Instagram and TikTok, one common question is where to place those hashtags – the comments or the captions?
Contrary to some beliefs, both areas are functional for hashtags and they will show up in search results regardless of where you put them.
The decision then depends primarily on aesthetics and your specific engagement strategy.
There is an ongoing debate about the impact of hashtags on engagement depending on their placement.
Some advise that inserting hashtags in comments has equal impact to inserting them in captions.
However, a study revealed that putting hashtags in captions leads to more engagement.
This is suggested to be because hashtags in captions make the post discoverable the moment it is posted instead of waiting for the first comment to be added.
Additionally, hashtags in the caption may be viewed by some as a more authentic way of incorporating them into your post.
But there are also benefits to placing hashtags in comments.
Injecting a large block of hashtags in your caption can distract from your message and make your post look cluttered.
If a cleaner aesthetic is important to you or your brand, including the hashtags in the first comment might be a better route for you.
Remember, Instagram and TikTok are visual platforms first, and some users feel that multiple hashtags can dilute a post’s message or appear spammy.
It’s vital to note though that hashtags used within comments must be posted immediately after the post goes live to have maximum effect due to the algorithm’s quick pace.
Also, consider the number of comments your post might get. If they frequently number in the hundreds or thousands, your hashtags could get buried quickly if they’re not in the caption.
In essence, whether to place hashtags in comments or captions is a decision that each individual, based on their own goals and platform sensibilities, must make
.Believe it or not, there are indeed hashtags that are restricted or banned on both Instagram and Tiktok for varying reasons.
While these platforms encourage the use of hashtags for wider reach and engagement, they maintain a list of hashtags that violate their community guidelines.
In essence, this is their way of curtailing content that promotes hate speech, discrimination, violence, or other inappropriate content.
These banned hashtags vary from explicit to seemingly innocent tags that have been misused over time.
The crucial thing to remember here is that using any of these prohibited hashtags may lead to your post being shadowbanned or even deleted.
Prolonged use of banned hashtags can further result in your account being temporarily or permanently banned.
This unfortunate circumstance makes it pivotal for content creators and businesses to be well-versed with these banned hashtags and exercise great caution while using them.
Furthermore, it’s worth noting that these banned hashtags can change frequently.
This essentially means that a tag that is acceptable today might be blocked tomorrow, hence the need for constant vigilance.
Additionally, it is suggested to keep your list of hashtags as relevant and precise to your content as possible.
This not only protects your account but also enhance your content visibility and engagement levels.
Also, look out for any notifications from Instagram or Tiktok about inappropriate hashtags as they’re quite good at communicating this to their users.
To find out about these restricted hashtags, there are many online tools available that provide updated lists of banned hashtags on Instagram and Tiktok.
Always cross-verify with such tools to ensure your hashtags are not among the prohibited ones.
Lastly, remember to explore other forms of engagement strategies apart from hashtags.
They’re vital but they are not the only method to increase your visibility and build a community on these platforms.
Creating quality, engaging content and interacting with your followers will always be invaluable for your growth.
One of the common questions on Instagram is whether using more hashtags will increase engagement.
In simple terms, hashtags are powerful tools for increasing online visibility and engagement.
They act as keywords for your content, making it easier to be discovered by users interested in your niche.
As a matter of fact, Instagram allows up to 30 hashtags per post, but is it necessary to use all of them for higher engagement?
The answer may not be as straightforward as it seems.
While it’s true that incorporating hashtags can potentially boost visibility, using too many can also negatively impact your Instagram performance.
The significance of hashtags to Instagram’s algorithm can’t be overstated, as they help categorize and structure content.
The downside, however, is when they are using excessively and carelessly.
Overuse of hashtags can be seen as spamming, which could lead to reduced post views, followers, and ultimately, lower engagement rates.
There’s also a risk of being flagged by the Instagram algorithm for potential spam-like behavior.
This could lower visibility of your posts on your followers’ feeds as well as in the hashtags’ search results.
Therefore, the focus should not solely be on the quantity of hashtags, but its quality and relevance as well.
A strategic approach in using hashtags will generate more positive outcomes rather than just bombarding your posts with hashtags.
Researching and selecting highly-relevant hashtags related to your content can significantly improve your post impressions.
For instance, if you are a counselor, hashtags like #mentalhealthawareness, #selfcare, #therapy, could well align with your content and attract the target audience.
Similarly, user engagement can be boosted by using hashtags like #question or #tellus in your post to encourage audience participation in the comments section.
Optimizing your hashtags strategy would allow for a more niche and engaged audience, leading to a higher engagement rate.
As we delve into the world of TikTok, it’s important to note that hashtags play a crucial role in content discovery on the platform.
This short-form, video-sharing app utilizes hashtags to categorize content, making it easier for users to find videos that align with their interests.
Now, when it comes to the realm of counseling, there are numerous popular hashtags that you can leverage to widen your content’s reach and engage with a more extensive audience.
One of the most frequently used hashtags is #MentalHealth, with millions of views shared among videos that focus on mental health awareness, advice, and support.
Another prominent hashtag is #Therapy, which amalgamates videos where professionals provide therapeutic advice, share personal insights, or debunk myths about therapy.
The #SelfCare hashtag is also immensely popular, encompassing videos that give tips on practicing self-love and implementing healthy habits in one’s daily routine.
It’s essential to remember that, while these hashtags are popular, incorporating them into your content doesn’t automatically guarantee better engagement – it depends significantly on the quality of your content and how well you connect with your audience.
Using the right mix of popular and niche hashtags can significantly amplify your TikTok content visibility in the field of counseling.
Several niche-specific tags such as #CounselingTips and #TherapistLife receive fewer views but could help to reach a more targeted audience interested in counseling.
When creating your content, try to strike a balance between these popular hashtags and more niche, topic-specific ones, to not only reach a wider audience but to also tap into viewers specifically interested in counseling.
Moreover, participating in trending hashtag challenges or creating your own can also prove effective, as they drive engagement and enable users to interact with your content creatively.
You can also use analytics tools provided by TikTok to understand better what hashtags are driving the most engagement for your content and adjust your strategy accordingly.
Maintain a regular check on the ‘Discover’ page of TikTok for trending hashtags and viral challenges.
While hashtags are an effective tool, it’s essential to ensure your content complements them. Quality videos coupled with relevant hashtags mark the best practice strategy on TikTok.
Lastly, adapt your counseling content to the platform’s style – make it fun, informative and engaging for the viewers to foster more engagement and visibility.
The Bottom Line
Using the right hashtags in your Instagram or TikTok posts can exponentially boost your reach and engagement within the counseling community.
They can help you connect to a larger audience, portray your professional identity, and amplify your message.
But remember, more than just #counseling, broadening your hashtag range to include tags like #mentalhealthawareness, #therapy, and #selfcare can increase your reach even further.
Make your content easier to discover and really engage with those who need your services.
This will ultimately help you turn followers into clients and make your digital venture into a real success.