In today’s digital age, strategic use of hashtags is crucial in increasing visibility and engagement on social platforms such as Instagram and TikTok.
One of the best ways to connect with specific demographic groups is by utilizing location-based hashtags such as those revolving around the city of Chicago.
Known for its cultural diversity, groundbreaking architecture, and sports zeal, Chicago has much to offer when it comes to social media content.
This makes it vital for individuals and businesses alike to understand the trending Chicago-centric hashtags.
This article seeks to highlight these hashtags, their significance, and best practices for usage.
The insights provided here will immensely aid brands and influencers aiming to make an impact on both Instagram and TikTok within the vibrant Chicago community.
Contents
- Chicago Hashtags For Instagram & TikTok
- How To Effectively Use Chicago Hashtags?
- 1. Use Chicago-Specific Event Hashtags
- 2. Include Neighborhood Location in Hashtags
- 3. Use Hashtags from Chicago Influencers
- 4. Support Posts with Local Sports Team Hashtags
- 5. Share Food Posts with Local Restaurant Hashtags
- 6. Use Chicago Weather Hashtags in Relevant Posts
- 7. Feature local festivals and fairs with hashtags
- 8. Utilize Chicago-themed Throwback Thursday Hashtags
- 9. Highlight Chicago Landmarks Using Respective Hashtags
- 10. Apply Public Transportation Hashtags for Commuting Posts
- How Many Hashtags Should be Used per Post?
- Do Hashtags Increase Instagram and Tiktok Visibility?
- Can I Create My Own Custom Hashtag?
- What Are the Most Popular Hashtags?
- Do Placement and Order of Hashtags Matter?
- The Bottom Line
In the next sections, we’ll be covering everything you need to know about effectively utilizing Chicago-oriented hashtags on Instagram and TikTok.
From selecting the most relevant hashtags to tracking their performance, we’ve got you covered.
We’ll also tackle some frequently asked questions related to hashtag use.
So, whether you’re a social media novice or a seasoned professional looking to maximize engagement, this thorough guide has got you covered.
Let’s dive right into the know-how of Chicago hashtags on these two popular platforms.
Chicago is a booming city filled with various events throughout the year.
As such, using Chicago-specific event hashtags can greatly increase your online visibility.
This is because these hashtags are often used by locals and tourists alike when looking for events to attend or photos to see.
Using Chicago-specific event hashtags can provide your profile a local reach while also connecting you with residents and tourists.
It’s important to keep in mind to use relevant hashtags for the event you’re posting about.
For instance, when attending a live music festival in the city, use hashtags like #ChicagoMusicFestival or #LiveMusicChicago to target the right audience.
When focusing on the arts scene, tags like #ChicagoArtWalk or #ArtInChicago can highlight your content to an art-loving audience.
Note that using random event hashtags without relevance to your content can lead to a decrease in audience engagement.
This is why you need to be intentional in choosing hashtags that align with the content you are posting.
Finding popular event hashtags can be done by searching Twitter, Instagram, TikTok, and even Facebook.
Look for trending hashtags related to Chicago events, and incorporate them into your posts.
Remember, popular event hashtags are constantly changing as new events come up or popular ones end, so ensure you stay up-to-date.
Lastly, using Chicago-specific event hashtags not only benefits your online presence, but it also contributes to the online community of Chicago enthusiasts.
When locals and tourists are able to find valuable information about upcoming events in the city through your use of accurate event hashtags, it fosters a sense of community.
Therefore, take advantage of these Chicago-specific event hashtags to increase your reach and contribute to the vibrant online community surrounding this beautiful city.
When using Chicago hashtags on Instagram and TikTok, it is crucial to include your neighborhood location. This seemingly simple strategy can significantly enhance your post’s visibility among users interested in that particular area.
Chicago is a vibrant city with many unique neighborhoods, each with its own charm and culture. By hash-tagging the name of these neighborhoods, you are targeting a specific audience that has an interest in those areas.
Whether you’re a local business trying to attract customers or an influencer aiming to capture your followers’ interest with your local adventures, using neighborhood location hashtags can make your posts more relatable and engaging.
This approach doesn’t just improve visibility but it also promotes authentic engagement.
Taking an example, sharing a picture of a delicious deep-dish pizza from a restaurant in Lincoln Park with the hashtag #LincolnPark allows people who either live there, planning a visit, or simply interested in that neighborhood, to stumble on your post.
Moreover, individuals who wish to explore more about a neighborhood in Chicago may specifically search for these hashtags.
Using neighborhood location hashtags significantly enhances your chances of reaching a wider and more targeted audience.
You might want to explore hashtags like #LakeviewChicago, #WestLoop, #HydeParkChicago, and many more, depending on the content of your post and the neighborhood you are referring to.
Remember though, it’s not just about slapping a hashtag on a post. You need to ensure that the content you are sharing genuinely represents the neighborhood you’re tagging. Misleading hashtags not only confuse your audience but might also lead to loss of followers.
If you consistently use specific neighborhood hashtags, it’s possible that over time, Instagram’s and TikTok’s algorithms may start associating your account with that particular area.
By continually doing this, you will gradually build trust and credibility among your followers and potential new followers.
Your photos and videos can serve as a neighborhood guide to your followers, encouraging them to engage with your posts, either by liking them or leaving comments. This, in turn, significantly boosts your posts’ visibility.
Additionally, it could pave the way for potential collaborations with businesses in that neighborhood.
Whether you’re sharing glimpses of #Bucktown’s art scene, food from a café in #Edgewater, or the beautiful architecture in #WickerPark, including neighborhood location in your hashtags is a great way to increase engagement on your Instagram and TikTok posts.
So next time you post on these platforms, don’t miss out on tapping into this highly potent strategy of including neighborhood location in hashtags.
When it comes to maximizing your online visibility on platforms like Instagram and TikTok, leveraging the popularity of Chicago’s top influencers can prove beneficial.
Influencers often create their own unique hashtags that they use regularly, therefore, their followers get accustomed to seeing and using these hashtags.
As a result, these hashtags gain traction and become highly discoverable in the platform’s search engine.
Identify and make a list of popular influencers who are based in Chicago and who align with your content or brand.
These influencers can be from various niches such as fashion, food, lifestyle, sports, tech, and many others.
Study their content and note down the hashtags they frequently use on their posts.
Once you’ve gathered these popular Chicago-related hashtags, incorporate them into your own posts.
The important thing to remember here is to use these hashtags in a relevant way – they need to make sense and align with your content.
For example, if you’re posting about a new trendy fashion line you’ve tried, it would make sense to use a hashtag from a Chicago-based fashion blogger or influencer.
Using influencers’ hashtags not only increases your post’s visibility but also provides a chance to attract the attention of the influencer.
This could lead to potential collaboration opportunities or a chance to get your content re-shared, gaining more exposure and followers in return .
Also, ensure you’re consistent with your use of these influencer hashtags.
Users may start recognizing your name and profile under these hashtags, which could in turn lead to a boost in followers and engagement on your posts.
So, using hashtags from popular Chicago influencers is a savvy way to get your Instagram and TikTok posts noticed.
When posting about sports events or showing your team spirit, incorporating local sports team hashtags can help to amplify your post’s visibility on Instagram and Tiktok.
Not only does this provide an opportunity for your followers to engage, but it also allows your posts to potentially be discovered by fans of the same team or sports event.
Chicago, known for its vibrant sports culture, has a plethora of teams in varying sports. These range from the Chicago Cubs in baseball, the Chicago Bears in football, the Chicago Bulls in basketball, to the Chicago Blackhawks in ice hockey.
Therefore, utilizing these team hashtags, such as #ChicagoCubs, #ChicagoBears, #ChicagoBulls, or #ChicagoBlackhawks, can notably increase your posts’ reach by tapping into these enthusiastic fan bases.
Therefore, utilizing these team hashtags, such as #ChicagoCubs, #ChicagoBears, #ChicagoBulls, or #ChicagoBlackhawks, can notably increase your posts’ reach by tapping into these enthusiastic fan bases.
Hashtags for local sports events, like the #ChicagoMarathon or #Lollapalooza (which hosts live sports besides music), can also be a powerful tool to elevate your content online.
Apart from events and teams, personalized hashtags like #CubsWin, #BearsGameDay, or #BullsNation have a significant following, further spotlighting your content.
One can also consider using the team mascot or player names as hashtags to create a sense of camaraderie among fans.
For example, using a popular player’s name, like #MichaelJordan in a post will help gain attention from fans who idolize him and casually surf these tags.
Note that when using sports hashtags, being timely is important. Posting during or just after matches are usually the best moments since that’s when the web traffic is high.
Also, engaging through these hashtags can help boost your post visibility. For instance, replying to comments or liking related posts can increase the likelihood that your content will be promoted by Instagram or Tiktok’s algorithm.
Lastly, remember to use diverse sports hashtags. If you’re posting a picture or video from a Cubs game, don’t just use #Cubs. Make sure to include other relevant tags, like #WrigleyField, #ChicagoSports, or #MLB, to help your post reach a larger audience.
So, in leveraging Chicago’s sports culture, using local sports hashtags not only assists in gaining more followers but also fosters a sense of community among fans.
When deploying your social media strategy on platforms like Instagram and TikTok, one effective method is sharing food posts using local restaurant hashtags.
Utilizing these local restaurant hashtags not only adds authenticity to your posts but also boosts your visibility among fellow Chicago food enthusiasts.
These locally-oriented hashtags work to build a sense of community among the followers of those restaurants, effectively amplifying your reach.
People in Chicago who are interested in the local food scene are likely to follow these hashtags to keep up with the latest culinary trends, popular dishes, and outstanding restaurants.
There may be a community of food bloggers, critics, and foodies who are actively engaging with these hashtags.
The consistent use of such hashtags could lead to increased engagement and interactions from those who are following these hashtags regularly.
The trend of incorporating local restaurant hashtags into your posts gives potential followers an authentic view of your experience and your connectivity to the local Chicago food scene, making your profile more attractive and relatable.
Posting mouth-watering images of your meals, along with compelling reviews and the right usage of local restaurant hashtags, leads to a better organic reach.
It would help to take note of popular Chicago-based local restaurant hashtags such as #Alinea, #GirlAndTheGoat, #AuCheval, etc.
These can catch the attention of the city’s food aficionados, thus increasing the engagement on your posts, and potentially increasing your follower count.
If you have had a meal in a trending or famous Chicago-based restaurant, do not forget to use the restaurant-specific hashtag.
This will turn the attention of the restaurant and its followers to your content, increasing the possibility of reshares, potentially leading to a significant follower boost.
You can also create unique content using these hashtags, such as behind-the-scenes videos, interviews with the chefs, or moments of culinary surprise, which will resonate with your audience and attract more followers.
Finally, sharing food posts with relevant, local restaurant hashtags is not just about promoting your content.
It’s also about establishing yourself as a marketer who understands and appreciates the local food culture, increasing your credibility within the community and making your social media profiles more appealing to followers.
The dynamic weather of Chicago provides an endless stream of content opportunities. These variations can be perfectly captured and shared on social platforms like Instagram and TikTok using specific weather-related hashtags.
Chicago weather hashtags help to contextualize your posts, enabling followers and broader audiences to understand when and in what weather conditions you took your photo or video.
Hashtags such as #Chicagowinter or #Chicagosummer can be effectively used to highlight the season in which your content has been created.
Additionally, they can be used to depict the inherent beauty of the Windy City across different weather conditions.
Hashtags representing varying weather circumstances, like #ChicagoBlizzard or #ChicagoSunset, provide a relatable and realistic snapshot of the city’s climatic diversity.
These hashtags not only help to catalog your posts but also increase their visibility to users who are interested in Chicago’s weather patterns.
Niche weather hashtags like #ChicagoFog, or #ChicagoRain can also be invaluable to weather enthusiasts or photographers looking for inspiration or determining what the weather was like on a specific day.
By tagging your photos and videos with the precise weather details, you provide valuable context for your content, making it more appealing and relevant to your audience.
Also, using weather-related hashtags can sometimes result in unexpected virality. Posts about extreme weather events or stunning weather phenomena often gain traction online.
Chicagoans love to share their experience of the city’s weather. Hence, a beautiful post accompanied by a relevant weather hashtag like #ChicagoSnowfall or #ChicagoHeatwave could earn you a considerable number of likes, shares, and comments.
It’s important to remember that using more localized and less used hashtags like #LakeEffect or #ChiBeria can sometimes get your content more visibility than the general ones.
Lastly, remember to use these hashtags only when they are relevant to your content. Misusing or overusing hashtags can only backfire, creating a negative perception among your followers or potential followers.
This strategy of using Chicago weather hashtags when used effectively can amplify your Instagram and TikTok presence, and also connect you with like-minded Chicago lovers.
One highly effective technique for getting the most out of your Chicago hashtags on Instagram and Tiktok is to feature local festivals and fairs with appropriate hashtags.
This can help your content reach a larger and more engaged audience than if you were simply using general Chicago hashtags.
Part of the magic of social media is its ability to connect individuals who share common interests, and festivals and fairs definitely spark a lot of interest.
People love celebrating their city and the unique events it has to offer.
Posting your experiences at a local Chicago festival or fair and using the official event hashtags can boost your visibility, thereby garnering more engagement for your post.
It’s always a good idea to double-check what official hashtags the festival or fair is using; this information is usually available on their promotional materials or their social media accounts.
If the event doesn’t have an official hashtag, you may use a community-driven hashtag.
For instance, for a food fest, you could tag it as #ChicagoFoodFest2023, and for an art fair as #ChicagoArtFair2023.
This way, other users searching for content related to the specific event can easily find your posts.
Not only does this boost your post’s visibility, but it also helps to interact with like-minded people interested in the same event.
Keep in mind that the timing of your posts related to festivals and fairs is important.
For maximum engagement, you should ideally post during or just after the event, as this is when audience interest in the event is at its peak.
By embracing festival and fair hashtags in your social media strategy, you can narrate a unique story about your Chicago experiences to your audience.
It’s a great way to showcase your love for the city and its vibrant community events.
Therefore, effectively using hashtags related to local festivals and fairs in Chicago can be a game-changer in amplifying your social media presence on platforms like Instagram and Tiktok.
Throwback Thursday is a popular trend on social media platforms, and using Chicago-themed Throwback Thursday hashtags can greatly enhance your online engagement.
Part of the charm of Throwback Thursday lies in reminiscing the past, evoking a sense of nostalgia among your audience, and what better way to do that than sharing old images of Chicago’s iconic locations with the appropriate hashtags.
Consider using hashtags like #ChicagoTBT or #TBTChicago to participate in this trend and invite your followers to engage in conversations about the past.
Scan local archives, museums, or even your own collection for vintage photos of Chicago, such as #ChiTownOldies or #OldChicago. These will not only create a sense of warmth and nostalgia but also promote engagement among your audience.
Knit a story around your posts going back in time, creating a bond with your audience that shares your love for Chicago’s rich historical and cultural tapestry.
Also, don’t limit your posts to well-known landmarks. Branch out and share photos related to old restaurants, sports teams, historical events, or lifestyle in Chicago.
Throwback Thursday is also an opportune time for businesses to show off their longevity in the market using a hashtag like #ChicagoBusinessThrowback.
Remember, the goal is not just to get your post seen but to foster a sense of community and engagement by using hashtags that are broad enough to be widely used, yet specific enough to connect with your intended audience.
Posts with these hashtags aren’t just creating content; they’re creating stories, sparking conversations, and fostering a sense of community among their audience.
The most crucial aspect of this strategy is consistency. Participate in Throwback Thursday regularly with your uniquely Chicago posts and hashtags.
Over time, this practice may also help to build your personal brand or business’s story and underscore your connection to the Windy City.
The beauty of Chicago-themed Throwback Thursday hashtags lies not only in their ability to increase visibility and engagement but also in their inherent storytelling power, drawing audiences in with a blend of nostalgia and appreciation for the city’s vibrant past.
So, start collecting your throwback pictures and don’t forget to use the appropriate Chicago-themed hashtags every Thursday.
When visiting the iconic sites of Chicago, an essential part of sharing your experience on Instagram and TikTok is using the respective landmarks’ hashtags.
For instance, if your content features the remarkable Cloud Gate or ‘The Bean’, utilizing the hashtag #CloudGate can help extend your post’s reach to a community of tourists and locals who appreciate this particular spectacle.
Similarly, posts featuring the Wrigley Field, home of the Chicago Cubs, should incorporate the #WrigleyField hashtag.
The #NavyPier hashtag is incredibly popular and beneficial for content related to Chicago’s renowned tourist destination venerable for its amusements and shopping.
Utilizing these specific hashtags can not only help your content be discovered by those interested in these landmarks but can also increase engagement with fellow enthusiasts and visitors who may share insights or experiences.
When using these location-based hashtags, remember to research what hashtags are currently popular among users for that specific landmark to maximize your content’s visibility and engagement.
Additionally, consider the season and current events that may affect the popularity and relevancy of certain hashtag usage.
For example, during a game season, using #WrigleyField might attract more attention than off-season times.
Also, the use of iconic landmark hashtags like #MilleniumPark or #ArtInstituteofChicago not only highlights the location but also portrays your appreciation and taste for fine art and architecture.
Creating original and authentic content featuring these locations and pairing them with the respective hashtag can help you stand out and connect with an appreciative audience.
These hashtags aren’t exclusive to breathtaking photographs; they can also be employed in videos for TikTok chronicling a visit or showcasing unique perspectives of the landmark.
Whether it’s a time-lapse of the bustling Navy Pier or a reflective post featuring Cloud Gate, the utilization of hashtags can significantly enhance your content’s popularity and viewership.
Otherwise, using less popular but still relevant hashtags help your content become more visible in less saturated searches.
So, start by identifying the Chicago landmarks featuring in your social media content and match them with their popular hashtags for maximized visibility, engagement, and appreciation from your viewers and followers.
Being a bustling city, Chicago is quite famous for its public transportation system that is instrumental in helping residents and tourists travel its length and breadth efficiently.
Utilizing public transportation hashtags in commuting posts offers an excellent way to connect with the local populace and the larger commuting community in the city.
Hashtags like #ChicagoTransit, #CTA or #Metra can put your posts in front of those who regularly use the city’s bus and train services, making it easier for your content to be discovered by a relevant audience.
Public transportation hashtags provide an avenue for digital conversations about the city commute, tell unique stories, and allow others to join in the narrative.
You can also integrate hashtags related to specific routes or stations such as #RedLine, #LakeStreet, or the iconic #TheLoop to give your posts a hyper-local focus.
This practice can be very engaging as it prompts others, sharing similar commuting experiences to interact with your posts.
Using such hashtags also ensures you are part of real-time discussions around Chicago’s daily bustle, rush-hour frustrations, or triumphs of smooth commuting which can often trend on social media platforms.
Furthermore, participating in popular commuting conversations through these hashtags also signifies your brand’s active role in the Chicago community.
Remember, a major part of handpicking the right hashtags involves relevancy to your content.
If your content is about the cityscape viewed from an elevated train platform or about daily life snippets in the city – incorporating these public transit hashtags can help your post appear more genuine and rooted in Chicago’s living.
This strategy is not restricted to transportation agencies or local businesses—it applies to influencers, marketers, travelers, and any Instagram or Tiktok user hoping to engage with the Chicago community in a meaningful way.
Not to forget, some of these public transportation hashtags on Instagram and TikTok may be tied to specific campaigns or events hosted by the CTA or Metra.
Tapping into these hashtags at the right time can provide you an opportunity to amplify your content’s visibility and connect with wider audiences.
You can always check the popularity and recent usage of such hashtags using various online tools to optimize your posts for better reach and engagement.
Overall, incorporating Chicago’s public transportation hashtags in your posts can bring a touch of authenticity while helping to boost your visibility amongst the city’s digital commuter community.
As with so much in life, when it comes to using hashtags on social media platforms like Instagram and TikTok, balance is key.
Research has shown that using too few hashtags can limit your content’s exposure, but pasting in an excessive amount may appear spammy and unprofessional.
A good rule of thumb for Instagram is to use between five and ten hashtags per post.
This gives your content a good chance of being discovered while keeping your posts clean and readable.
Instagram actually allows you to use up to 30 hashtags per post, but this could come across as desperate or spammy.
On the other hand, the optimal number of hashtags to use on TikTok is believed to be around four or five.
TikTok’s algorithms appear to favor posts with around this number of effective and relevant hashtags.
Remember the golden rule though: quality over quantity.
Choose hashtags that are relevant to your post, brand or target audience and avoid random, unrelated tags that could attract the wrong type of attention.
For Chicago, focus on hashtags like #Chicago, #ChicagoLife, #ChicagoEvents or anything that will help you connect with the local community.
Don’t forget about niche-specific hashtags like #ChicagoFood or #ChicagoArt, which can help you reach a specific target audience within the city.
While hashtags are an important tool for visibility, don’t forget that they are just one tool in your digital marketing toolkit and need to be paired with great content and engaging captions.
Also, be sure to regularly update and change your hashtags to not only keep your posts fresh but also to reach different parts of your audience.
Overall, when it comes to optimizing hashtag usage on Instagram and TikTok, the best strategy is a balanced one that emphasizes relevance, diversity, and quality.
A balanced approach to hashtag usage that emphasizes relevance, diversity, and quality is more effective than merely cramming as many hashtags as possible into a post.
In essence, using hashtags is a strategic game– one that, if played well, can significantly boost your reach and engagement on platforms like Instagram and TikTok.
It has been observed that hashtags play a pivotal role in boosting the visibility of posts on platforms like Instagram and TikTok.
The reason being that these platforms use hashtags as key search tools making them essential for users to discover new content.
Please note that, when you use relevant hashtags, primarily ones based in Chicago, you increase the chances of reaching out to those interested in this city.
When users search for a specific hashtag, such as #ChicagoFoodie, they would see all the posts tagged with it.
This feature gives your post the opportunity to be discovered by a wider audience.
The more people discover your post, the higher your visibility. It’s one of the wonders of using appropriate Chicago-based hashtags.
Applying the right hashtags can elevate your post from a few dozen views to a few thousand overnight.
Strategic hashtag use can gain your content exposure to a larger part of the Instagram or TikTok community.
Take, for instance, if you are a restaurant in Chicago, utilizing popular hashtags like #ChicagoEats and #ChicagoFood can amplify your posts to be seen by food lovers residing in or visiting Chicago.
Being part of trending conversations or a viral challenge on TikTok with the inclusion of relevant hashtags can propagate your video posts to be seen by hundreds of thousands of users.
Instagram’s algorithm provides greater exposure to posts with high engagement levels which can be initially triggered by proper hashtag use.
Similarly, on TikTok, videos that gain traction primarily through hashtags are more likely to appear on other users’ “For You Page”, thereby increasing visibility.
It’s important to remember that not just any hashtag would serve this purpose.
For effective results, hashtags must be chosen with strategic intent and relevancy.
In the case of our theme, this means using popular and relevant Chicago-based hashtags.
The impact of hashtags concerning visibility is immense, hence one must not underestimate the power of a well-positioned hashtag.
So if your goal is to increase your visibility on Instagram or TikTok particularly around the Chicago locality, then incorporating these tags into your posts is a must-do.
Can I Create My Own Custom Hashtag?
Creating your own custom hashtag is indeed possible and can be beneficial for your content on both Instagram and TikTok.
By curating a unique hashtag for your posts, you not only have a way of organizing your content but it can also help in spurring user engagement.
Remember, that your custom hashtag should be related to the theme of your content and it could reflect your brand, a campaign, or the city you’re in such as Chicago.
Creating a unique Chicago-based hashtag could give your posts a local flavor, enhancing the connect with your Chicago following and potentially broadening your reach within this community.
A notable point is that your custom Chicago hashtag need not be complex. It could simply be the name of your brand followed by ‘Chicago’, or any other creative combination that implies the connection to the city.
Your posts with this custom hashtag can then act as an exclusive collective of all your Chicago-based posts.
Bringing a trend into your hashtag, say current events in Chicago, could also make your hashtag more discoverable.
However, you’d need to ensure that your custom hashtag isn’t already in extensive use. A quick search before you finalize your hashtag could prevent any hashtag duplication errors.
If you’re running a campaign, using a strategy-specific hashtag can be an effective way to track the response and engagement level of that particular campaign.
Pushing the audience to use your hashtag while interacting with your content can result in better user-generated content which holds a great importance in social media platforms.
If your unique hashtag gets popular, it can even start trending on these platforms, giving your content a significant exposure boost.
Through this, your posts could get a higher visibility, potentially attracting more followers and enhancing your overall online presence.
So, a unique, carefully thought-out, custom hashtag can certainly be a powerful tool for your Instagram and TikTok strategy.
When utilizing social media platforms like Instagram and TikTok, it’s essential to understand which hashtags are currently popular to increase your visibility.
The top Instagram hashtags for Chicago usually relate to its well-known areas and landmarks.
For instance, #Chicago is a must-use hashtag which can get your content exposed to a broader audience, interested in the city.
Hashtags known for their popularity like #WindyCity, #ChiTown, and #Chicago_IL can also greatly increase visibility because they are frequently searched and used by Instagram users.
On TikTok, the approach to using hashtags is slightly different but the principle is the same – the trending hashtags are the ones to aim for.
Often, these hashtags can be in line with TikTok challenges or trends associated with the city Chicago.
For example, a popular Chicago-related trend on TikTok is to showcase the beautiful skyline, using hashtags like #ChicagoSkyline and #ChicagoViews.
Hashtags such as #ILoveChicago, #ChicagoFood, and #ChicagoLife can also provide excellent reach to users specifically interested in these aspects of the city.
Other popular general but effective hashtags include #InstaChicago, #ChicagoGram, and #DiscoverChicago which are used both by locals and tourists to share their view of the city.
Using these popular hashtags combined with custom ones tailored to the nature of the content can create a stronger impact and help posts reach a larger audience.
For example, a popular Chicago-related trend on TikTok is to showcase the beautiful skyline, using hashtags like #ChicagoSkyline and #ChicagoViews.
Also, it’s worth noting that one can track the popularity of a hashtag by observing the number of posts associated with it which can provide insight into its potential reach and effectiveness.
To summarize, it is not about using the most popular hashtags but using them strategically in combination with content-specific ones.
This approach can make your posts more searchable, thus increasing the chances for better engagement and a broader reach.
The use of hashtags can be a powerful tool in promoting visibility on Instagram and Tiktok especially when it comes to Chicago-specific tags.
However, a common concern among users is whether the placement and order of these hashtags have a significant impact on their effectiveness.
The good news is that the placement of hashtags does not significantly affect the visibility of a post.
In other words, whether you place the hashtags at the beginning, middle, or end of your caption doesn’t dramatically change their effectiveness.
The order of hashtags does not directly affect the visibility or accessibility of your post, but it may have implications on the user experience and aesthetic.
On Instagram, most users tend to place hashtags at the end of a caption or even in the first comment.
This technique aims to keep the primary message clear and concise, without being obscured by a block of hashtags.
On Tiktok, however, it’s common to see hashtags integrated within the description text.
Where you place your hashtags should ideally be determined by the platform’s norms and the users’ preferences.
Apart from placement, the order of your hashtags can potentially affect user engagement.
Generally, it’s recommended to start with the most relevant and specific hashtags, moving on to more general ones.
This is because users are more likely to search for specific terms that represent their current interest, rather than general ones.
For instance, if you’re promoting a coffee shop in Chicago, it’s wiser to start with a tag like #ChicagoCoffeeShop before using a more general one like #CoffeeShop.
While placement and order may not directly impact visibility, the way they influence the overall user experience and readability of your post cannot be ignored.
Indeed, considering these factors with a level of strategic thoughtfulness may just give your post that extra edge it needs to stand out.
The Bottom Line
So, to finish up, using Chicago-based hashtags on Instagram and TikTok can open doors for you to connect with a larger audience.
In addition, using these hashtags is a fun way to showcase your love and pride for the Windy City.
So whether it’s an iconic symbol, local food, or famed landmark, incorporating Chicago-focused hashtags in your posts can foster engagement, increase visibility and deepen your ties to this dynamic metropolis.
Try them out next time you’re posting.
Who knows, your post might just be the next big talk in Chicago!