In the age where social media functions as an integral part of people’s lives, strategic use of hashtags can prove pivotal in gaining visibility.
Instagram and TikTok, being the leading platforms for content creators and aspiring influencers, play significant roles in this context.
Hashtags not only categorize content, but essentially cast a wide net into the ocean of the platform’s user-base.
For the audacious individuals who endeavour to display their exploits and escapades to the world, making the best use of these hashtags can be quite beneficial.
This article aims to provide an insight on the most effective hashtags specific to adventures.
Not only will these hashtags enhance your content’s reach, but they also have the potential to engage like-minded communities on these platforms.
Contents
- Adventure Hashtags For Instagram & TikTok
- How To Effectively Use Adventure Hashtags?
- 1. Use Relevant Adventure-Themed Hashtags
- 2. Include location-specific hashtags
- 3. Mix Popular and Niche Hashtags
- 4. Limit to 5-10 Hashtags Per Post
- 5. Incorporate Trending Adventure Hashtags
- 6. Add Hashtags in Comments Section
- 7. Use Brand or Event Specific Hashtags
- 8. Avoid Overused or Banned Hashtags
- 9. Tailor Hashtags to the Content Shared
- 10. Identify and Use Competitors’ Popular Hashtags
- How Many Hashtags Should I Use per Post?
- Are Hashtags Effective in Increasing Instagram Engagement?
- Do Hashtags Work on TikTok the Same Way?
- Why are My Hashtags Not Working on Instagram?
- Can Using Too Many Hashtags Penalize my Account?
- The Bottom Line
Looking for ways to boost your visibility and engagement on Instagram and TikTok?
We will be discussing how to effectively use Adventure hashtags on these platforms.
By mastering the art of hashtags, you stand a greater chance of gaining wider exposure for your posts.
The following sections will delve into the strategies for utilizing these hashtags, while also addressing some frequently asked questions about them.
For anyone hoping to increase their digital footprint on these popular social media platforms, the advice we are about to share is indispensable.
The power of using relevant adventure-themed hashtags in your Instagram and TikTok posts cannot be overstated.
This approach not only categorizes your content accurately but also makes it more discoverable to users interested in adventure-specific content.
For instance, if you are posting content about hiking in the Alps, using hashtags like #AlpsAdventure or #HikingLife can optimize your discoverability.
It’s vital to use hashtags that accurately reflect the adventure involved in your post.
By maintaining this level of relevancy, you enhance your chances of attracting engaged, adventure-loving audiences.
The logic behind this is that people searching for these specific hashtags are already interested in that particular type of adventure.
Consequently, they are likely to be more engaged with your content and potentially follow your account.
Therefore, it’s crucial to always ensure the hashtags you choose correspond to the adventure depicted in your content.
Thoughtful and relevant hashtag usage can unlock new layers of visibility and engagement for your content, by placing it directly in front of users who are genuinely interested in the type of adventure you are showcasing.
It’s also important to know that Instagram and TikTok’s algorithms favor posts that use popular but relevant hashtags, boosting their visibility considerably.
Keep in mind that using irrelevant hashtags can cause your post to be buried in a sea of unrelated content, making it more challenging to find your target audience.
Always tailor your hashtags to match the adventure-related content you’re sharing.
Simply listing adventure-themed hashtags without considering their relevancy can ultimately do more harm than good to your engagement levels.
Thus, when you post about outdoor adventure activities, use hashtags relative to that adventure to increase your chances of favorable engagement rates and to strengthen your presence within the Instagram and TikTok adventure community.
As you can see, using relevant adventure-themed hashtags when posting on Instagram and TikTok can significantly boost your visibility, engagement, and online presence.
Utilizing location-specific hashtags is a strategic way to gain visibility in specific areas on Instagram and TikTok. One advantage with these hashtags is that they enable users to discover your adventure content based on the places you have visited or plan to explore.
For instance, if you took an adventurous trek in the Himalayas, you might want to use hashtags like #HimalayaTrekking or #HikingInHimalayas. Local users or those interested in this specific region are more likely to find your content through these hashtags.
Adding location-specific hashtags also makes your adventure post more detailed. These geotags offer more insight about where the adventure took place and can potentially lure users who had a prior interest in these locations, thereby increasing your potential viewership and engagement.
If your adventure includes partaking in local events or activities, incorporating hashtags that mention these can also be hugely beneficial in boosting visibility and engagement.
For example, if you participated in the New York Marathon, using #NYMarathon can help you tap into a wider audience who also participated or have an interest in the event.
Strategically positioning your content with the appropriate location-oriented hashtags can significantly boost your visibility, leading to higher engagement on your adventure posts.
In the case of TikTok, this strategy can be even more effective. TikTok users often search for location-specific content and have numerous trends associated with various places. Therefore, using relevant location-based hashtags can make your content accessible to a broader audience on the platform.
However, it’s important to note that while adding location-specific hashtags, you need to ensure relevancy. The hashtags should match the content of your Adventure video/post. In other words, don’t use a hashtag for Paris when your post is about an experience in Berlin.
Incorporating location-specific hashtags is a smart tactic to increase the discoverability of your adventure content on Instagram and TikTok. However, make sure to combine this with other hashtag strategies for the best results.
Finally, keep in mind that the usage of hashtags varies from one social media platform to another. So, be sure to use them responsibly to get the most out of them on Instagram and TikTok.
Now that we have learned the importance of specifying your adventure locations using relevant hashtags, let us move on to the next aspect of using hashtags on Instagram and TikTok for adventure posts.
As a connecting bridge between expansive reach and specifically targeted audiences, mixing popular and niche hashtags is a strategic approach in the digital marketing landscape, especially in adventure-themed campaigns on Instagram and TikTok.
Popular hashtags are those that have a ubiquitous presence on social media and are used by countless users, meaning they can increase your visibility tremendously.
On the flip side, the sheer number of posts with popular hashtags may result in your content getting lost in the white noise of thousands, even millions of social media posts.
Having said that, the usage of niche hashtags is a clever strategy that can help your adventure-themed content reach a more streamlined audience who are particularly interested in this domain.
Niche hashtags, while not having the extensive reach of their more popular counterparts, have a dedicated and specific audience resulting in higher engagement rates.
The combination of popular and niche hashtags is the key to a balanced reach across diverse user segments.
A simple way to implement this strategy is by using the popular adventure-themed hashtags like #adventure, #exploremore or #traveldiaries and combining them with niche hashtags related to the specific type of adventure you’re promoting such as #mountainbiking, #climbinglife or #whitewaterrafting.
By doing this, you’re ticking multiple boxes, exposing your post to a large number of users while ensuring that it doesn’t get lost in an ocean of unrelated posts.
The effective use of hashtags is more of an art than science, and the mix ratio between popular and niche hashtags needs to be judiciously determined based on your specific requirements.
Furthermore, it is a good practice to regularly monitor the performance and engagement of your posts and tweak your hashtag strategy accordingly.
Remember that Instagram allows you to use up to 30 hashtags per post, and TikTok caps it at 100 characters or up to 30 hashtags, so there’s ample opportunity to mix and match until you find the winning combination.
However, less is often more when it comes to hashtag usage, so don’t spam your posts with too many.
Mixing popular and niche hashtags thus forms a critical component of harnessing the immense power of adventure-based digital marketing on platforms like Instagram and TikTok.
One critical guideline when using adventure hashtags on social media platforms like Instagram and TikTok is to limit your use to about 5-10 hashtags per post.
This ensures that your content does not appear spammy or overwhelming to your audience.
Too many hashtags can subtract from your message and ultimately distract your followers from the intent of your post.
Keeping to a range of 5-10 hashtags also allows you to be selective and strategic with the hashtags you choose.
Your audience is more likely to engage with your post if it contains a balanced mixture of relevant and specific hashtags.
An advisable practice is to use a few popular tags, some niche tags related to your brand or the adventure theme, and, if feasible, a couple that reflect your location or specific elements of the photo or video shared.
Using the aforementioned variety of hashtags significantly increases the chances of reaching a broader audience.
Not only does this approach make your posts discoverable to a wider scope of Instagram and TikTok users, but it also heightens your chances of trending in your chosen hashtags.
Remember that when selecting which hashtags to use, you should aim for those that are most likely to engage your target demographic.
It’s also important to consider the popular and trending hashtags that your competitors are using.
You just need to ensure that these hashtags are relevant to your content and can effectively enhance your post’s visibility.
Hashtags should also be complementary to your content, not merely added on as an afterthought.
They should offer additional context or recommend your post to other users that are browsing through the same tags.
Finally, remember to avoid overused or banned hashtags as they can potentially lead to your content being shadowbanned, limiting your outreach.
By adhering to the 5-10 hashtags guideline, you can optimize your use of adventure-themed hashtags on Instagram and TikTok, thereby expanding your social media presence and connection with your audience.
With careful planning and selection, hashtags can serve as a powerful tool to boost your post’s visibility and foster better engagement with your followers.
When it comes to leveraging the power of Instagram and TikTok through the use of hashtags, trending adventure hashtags can play a major role. They can significantly increase the visibility of your content, especially when it’s relevant to a specific trend.
Staying well informed about the latest adventure-related trends and incorporating them into your posts can result in thousands of potential views, likes, and followers.
It’s important to remember that trends come and go rapidly, and what’s trending today may not necessarily be hot tomorrow.
So, keeping an eye on trending adventure-related hashtags and using them appropriately in your posts is crucial for your success on these platforms.
Note that it’s not just about using any trending hashtag. The hashtags you use should be relevant to your content and audience.
For instance, if you’re hiking in the Swiss Alps, you could use trending hashtags like #AdventurousAlps or #EpicHiking – these are strongly related to the content you’re sharing.
Using irrelevant trending hashtags might attract views, but not from a relevant or engaged audience.
Finding the balance between trending, relevance, and popularity is key when incorporating adventure hashtags.
There are several online tools like Hashtagify or Ritetag that can help you find trending hashtags related to your content. Dedicate time to research hashtags before publishing your content.
They provide real-time data about which adventure-related hashtags are trending and how popular they are on Instagram or TikTok. Such tools can be invaluable resources for staying on top of trends.
Also, try to observe how well-known adventure influencers or competitors are using trending adventure hashtags. See if they’re integrating them in their captions or comments – it can be a source of inspiration.
Remember, the use of trending hashtags should complement your content, not overwhelm it or make it seem scattered and non-focused.
Inspire your audience with breathtaking shots, and then hook them with aptly used, trending adventure hashtags. The content is still the king, and the trending hashtags are just a tool to amplify its reach.
Finally, remain authentic and true to your brand while using these hashtags. Ultimately, it’s your consistency, originality, and authenticity that will help you build a loyal follower base on platforms like Instagram and TikTok.
When optimizing your adventure-themed content on Instagram or TikTok, one beneficial technique is to add hashtags in the comment section of your posts.
This practice helps to keep the post’s caption clean and focused, improving the overall aesthetics of your content.
Adding hashtags in the comments section does not diminish the efficiency of these tags. Instagram and TikTok’s algorithms still recognize and categorize them as they would in the caption.
When adding hashtags in the comments, the same principles apply as when including them in your post’s caption. Make sure they are relevant, location-specific, and align with your adventure theme.
Ensure the hashtags you choose are not overused to boost the chance of discovery for your content.
Mixing popular and niche hashtags is also a good practise while adding hashtags in the comments section.
However, it doesn’t mean that all your hashtags should be in the comment section. A healthy balance between caption and comment hashtags usually works best.
Include a few relevant, popular, or branded hashtags in your caption and the rest in the first comment.
Be sure to add these hashtags immediately after your post goes live, as the algorithms begin to work right away. The level of engagement your content receives will be determined by the efficiency of these hashtags.
Remember to follow the rules and guidelines provided by Instagram and TikTok to avoid penalties such as shadow banning.
This method allows your posts to appear in searches for these adventure hashtags, expanding your content’s reach to new audiences who aren’t in your existing follower base, but share a similar interest in adventure hashtags.
Adjust your strategy based on the engagement results. There’s always room for adjustment and optimization in digital marketing.
Keep an eye out for trending adventure hashtags, include them in your comments.
Don’t spam comments sections with irrelevant hashtags, it may come across as desperate and can be a turn-off for your audience.
Lastly, always seek to provide value and authenticity with your posts. This will encourage engagement and likely increase your content’s reach.
While using general adventure hashtags can enhance your post’s visibility, it’s also important to be more specific and use brand or event specific hashtags. These can further magnify your reach, especially when you are partaking in or promoting a certain event or brand.
The brand or event hashtags serve as a direct link to the brand or event and have a higher chance of being viewed by your target audience that already follows these hashtags.
These hashtags can also assist in connecting you with other influencers or users who are participating in the same events or using the same brands. This can facilitate networking and possibly lead to beneficial collaborations.
When collaborating with a brand or participating in an event, these specific hashtags can increase the visibility of your posts among the followers of that brand or event and ultimately extend your reach.
A good practice would be to incorporate one or two important brand or event related hashtags in your post, and then add a few more in the comments. This way, you are increasing your post’s chance of being discovered without making the post look cluttered.
Remember to use brand and event specific hashtags that are directly associated with your post. Irrelevant hashtags may annoy followers, deteriorating your reputation, and possibly leading to loss of followers.
It’s also beneficial to engage with posts under these specific hashtags. Taking some time to check out, like, and comment on other posts under the same hashtags can help you develop relationships with other users and possibly attract more followers.
These brand or event hashtags serve as a direct link to the brand or event and have a higher chance of being viewed by your target audience who already follow these hashtags.
Researching top brands and events in your niche will help you find relevant brand or event specific hashtags. This information can also help you identify current trends, potential collaboration partners, and give you ideas for future posts.
Be mindful about the popularity of the specific hashtags you use. If they are too popular, your post could get lost in the crowd. Conversely, if they are too niche, they may not be checked often, minimizing the chances of your post being discovered.
As far as possible, try to create a balance between generic adventure hashtags and brand or event-specific hashtags. The former drives general visibility while the latter targets a specific audience, thus maximizing the reach and impact of your posts.
Whether you’re a seasoned adventure-themed influencer or just starting out, understanding how to effectively use brand or event specific hashtags on your Instagram and TikTok posts can significantly boost your visibility and engagement.
One last tip: Always stay updated with the latest brand or event hashtags. Brands or events often create new hashtags for new campaigns or themes. Staying in-the-know allows you to hop on these trends early, gaining exposure for your posts before the hashtag becomes oversaturated.
While riding the wave of the most popular hashtags might seem like a great strategy to get your post seen by many, it’s critical to remember to avoid overused hashtags.
These hashtags are so saturated that your post could be lost in a sea of content in seconds, rendering your use of the hashtag almost ineffective.
Frequent use of overused hashtags could also lead to your posts being marked as spam by social media algorithms.
In addition, Instagram and TikTok have a list of certain hashtags that are banned or restricted.
Using these banned hashtags may result in your posts not showing up in searches, or worse, your account being shadowbanned or suspended.
A shadowban is when your posts are invisible to everyone except for your followers, which significantly reduces your post’s visibility.
A suspension could mean losing your account entirely.
Therefore, it’s essential to do some research and stay up to date on the latest banned or restricted hashtags.
There are several online tools available that allow you to check if a hashtag is banned.
This can be a great resource to ensure you don’t unintentionally use a prohibited hashtag.
However, if you’re still unsure, it’s always safer to stick to more niche or specific hashtags related to your adventure content.
Data shows that posts with at least one hashtag receive 12.6% more engagement.
However, that doesn’t mean you should just use any random hashtag.
Use hashtags that are relevant and specific to your adventure content while avoiding banned or overused ones, and you’ll surely see an improvement in your engagement rates.
When it comes to hashtags, quality definitely triumphs over quantity.
By using more niche and specific hashtags, you’re more likely to reach the right audience who is genuinely interested in your adventure content rather than just appealing to the masses.
Avoiding banned or overused hashtags shouldn’t deter you from utilizing this valuable tool, but rather encourage you to do a bit of research and get creative with your hashtag use.
One key aspect of effectively using adventure hashtags on Instagram and TikTok is to tailor the hashtags to the content that is being shared.
It’s not just about using trending or popular hashtags, but rather making sure that the hashtags you use accurately represent and elevate your adventure-themed content.
If you’re sharing a picture from a hike in the mountains, for instance, using generic adventure hashtags like #Adventure or #Travel might not be as effective as using more specific hashtags such as #MountainHiking or #OutdoorAdventure.
Customizing your hashtags allows your posts to reach the right audience – those who are particularly interested in the type of adventure you’re showcasing.
Tailoring your hashtags for each post requires a careful analysis of the image or video, the story behind it, and the primary elements or emotions it aims to convey.
By contextualizing your hashtags, you improve your chances of reaching like-minded individuals who are likely to engage with your content.
This not only increases your visibility on these social media platforms, but also enhances your authenticity and credibility amongst your followers and potential followers.
For example, a post featuring an adrenaline-filled bungee jumping experience would benefit from specific hashtags like #BungeeJumpingAdventure or #AdrenalineJunkie, not just a generic #Adventure.
Similarly, a serene post from a camping trip in the woods would resonate more with hashtags like #CampingLife or #IntoTheWoods than a generic #Travel.
By tailoring your hashtags to the content, you tap into niche communities of users who share your passion for certain types of adventure.
These communities could potentially be a lot more engaged, supportive, and responsive to your posts, as they are likely to have a sincere interest in the specific adventure themes you are exploring.
It’s also worth noting that tailoring your hashtags doesn’t mean you can’t use popular ones too – as long as they are relevant and complementary to your content.
With a smart use of hashtags, you open up your adventure content to be found by people who would genuinely appreciate and engage with it.
Remember, quality content paired with the right hashtags is a winning combination for gaining traction on Instagram and TikTok.
Set aside time to research and choose hashtags that not only describe your adventure but can also put your content on the radar of the right viewers.
One of the strategies you can employ to increase your visibility on Instagram and TikTok is to identify and use the popular hashtags utilized by your competitors.
This approach not only boosts your chances of appearing in searches but also allows you to leverage the audience your competitors have already captured.
To accomplish this, start by following a competitor’s profile on these platforms.
Monitor their posts closely to pick out the hashtags they utilize most frequently.
Selected hashtags should closely align with the type of content you post under the adventure niche.
Note that misuse of irrelevant hashtags could lead to penalization by these social media platforms, undermining your reach.
As you analyze your competitor’s posts, try to identify any unique hashtags they have created and integrate them into your posts where appropriate.
By using competitors’ popular hashtags, you’re indirectly tapping into their audience which can potentially boost your interactions and followership.
However, it’s also relevant to not only copy your competitor’s hashtags.
Incorporate some level of creativity and authenticity to ‘brand’ your content distinctively.
While you may utilize similar hashtags, always ensure your content stands out and offer something different from what your competitor is offering.
Remember, the goal is not to mimic your competitor, but to learn from their strategy and then apply it effectively to your own marketing efforts.
Finally, besides using competitor’s hashtags, also engage with their audience by liking and commenting on their posts to increase your visibility.
Such interaction ups the odds that their followers will stumble upon your profile and discover the unique adventure content you share.
Ensuring your engagement is genuine and not spam-like will add value to your overall social media strategy.
Never forget that the aim of using competitor’s hashtags is to better target your audience by leveraging what has already been established, not simply copying or plagiarizing.
Understanding the appropriate number of hashtags to use per post for Instagram and TikTok is crucial for social media engagement.
For Instagram, it’s recommended to use at least one hashtag but the platform allows up to 30 hashtags per post.
However, using the maximum number may not always serve your interests as it might look spammy and desperate to your audience.
The ideal number of hashtags for an Instagram post is between 5 and 10, which ensures you gain visibility without overwhelming your post.
For TikTok, the scenario is a bit different, as this platform seems to prefer a lower hashtag count.
The recommended number of hashtags on TikTok is between 2 and 5.
Gone are the days when you could put dozens of hashtags and expect your post to get maximum visibility; TikTok seems to favor more focused and targeted hashtag use.
Advice that works for both platforms is that more hashtags don’t equate to more engagement, specifically if they are not relevant to the content you’re posting.
Also, it’s worth noting that the quality of your hashtags in terms of their relevance and searchability has more impact than the quantity.
Using common, generic hashtags like #adventure or #travel might get your post lost in a sea of other related content.
Instead, try using more specific hashtags, such as location-based tags like #CaliforniaAdventure or event-specific tags like #BackpackingEurope.
These have a better chance of attracting an audience that is genuinely interested in the same topics and are hence more likely to engage with your post.
Hashtag strategies will vary depending on the platform, the type of content, and the targeted audience.
Yet, the golden rule for Instagram and TikTok remains the same: focus on hashtag relevance and quality over quantity.
For the uninitiated, the use of hashtags can seem overwhelming, unnecessary or even superfluous. However, those in the know understand the crucial function that they play on platforms such as Instagram and TikTok.
The short answer to whether hashtags are effective in increasing Instagram engagement is a resounding yes. They are not just a bunch of random words and phrases but serve ingeniously as cross-platform keyword search terms.
This makes hashtags an essential tool for user visibility and discoverability. Apart from making your content available to existing followers, a well-calculated use of hashtags may help penetrate vast audiences who are not (yet) following you but are interested in your niche.
For instance, if you are sharing photos of your exotic adventures, using relevant hashtags such as #adventuretravel, #explore, #wanderlust, or #travelgram in your post can exponentially increase chances of discovery by other adventure enthusiasts who regularly track these hashtags.
This is precisely why hashtags are oftentimes integral to a successful Instagram marketing strategy. They help categorize your content within a sea of billions of posts, thereby guiding it to users who have shown an interest in similar themes.
Well-chosen adventure hashtags can help your Instagram posts reach a larger audience, thus effectively increasing engagement.
It’s worth noting that Instagram allows users to follow specific hashtags, which means that your post may also appear in the feeds of users who are following the hashtags you’ve used. So, remember to use relevant hashtags that accurately depict your post content.
Moreover, using hashtags not only further engages your current follower base but also aids in gaining new followers, who can become potential customers or partners in the future, depending on the nature of your business.
However, it is essential to strike a balance when using hashtags. While they are instrumental in broadening your reach and engagement, overuse can be counterproductive.
Many Instagram users may not know this, but Instagram’s algorithm factors user engagement when determining which posts to display in a user’s feed. Hence, posts that garner high levels of engagement have better chances of being featured prominently.
So, adopting a strategic approach to the use of hashtags, particularly adventure-themed for this case, can significantly enhance your Instagram engagement and overall visibility on the platform.
Apart from using popular, commonly tracked hashtags like #adventure, #explore, and #travel, you can also create and promote your unique hashtags to cultivate a distinct community around your brand or profile.
At the end of the day, the key to success with hashtags, as with most things in social media and life, is effectively striking a balance between popularity and uniqueness.
As the trend of using hashtags on various social media platforms continues to escalate, it’s important to understand how they function on each platform. Instagram and TikTok are two platforms where hashtags play a vital role in increasing reach and engagement.
On TikTok, like Instagram, hashtags help in content discovery, ensuring your content is seen by the right audience. This is especially crucial for adventure enthusiasts trying to showcase their experiences and reach out to like-minded individuals.
However, the unique aspect of TikTok is that it has a specific section known as the ‘Discover tab’ where trends and popular hashtags are highlighted. Users can explore this tab to find trending content.
One of the key differences on TikTok is that hashtags are often used to signify participation in challenges or trends, which is quite popular on the platform.
Therefore, using relevant and trending hashtags are crucial in TikTok to participate and stay relevant in the community.
Another important aspect is hashtag density. Unlike Instagram, where you might use a plethora of hashtags, on TikTok it’s wise to use a limited and more focused set of hashtags.
This is because TikTok’s algorithm gives preference to content relevancy over quantity of hashtags, indicating that TikTok focuses on quality rather than quantity.
You should consider using #adventure, #wanderlust, #explore, or #travel among others, but always ensure they align with your content.
Also, given TikTok’s global user base, using hashtags popular in your geographical location can help in reaching out to your local audience.
Another unique aspect of TikTok is the possibility of creating branded hashtags. For instance, brands or influential individuals can foster their own hashtag trends to engage with their audience.
Remember, some hashtags get banned temporarily or permanently for violating community guidelines. You need to avoid these to prevent your posts from being invisible.
On the flip side, TikTok also promotes positive engagement through its #EduTok program, encouraging users to share educational and informative content. Thus, using hashtags judiciously can amplify your reach.
In summary, while there are similarities in using hashtags on both Instagram and TikTok, knowing the differences and applying them can reel in more engagement for your adventure posts on TikTok.
There are various reasons why your hashtags might not be working on Instagram.
The first thing you need to check is whether you are using banned hashtags.
Instagram often bans certain hashtags if they are being used inappropriately or spammed excessively.
As a result, posts with these hashtags are not shown under these tags.
Therefore, it’s crucial to familiarize yourself with Instagram’s guidelines on the appropriate use of hashtags.
Another possible reason could be that you’re overusing hashtags in your posts.
Instagram’s algorithm may mark posts with too many hashtags as spammy, lowering your engagement.
It’s therefore recommended to use between 5 to 30 hashtags for each post on Instagram.
Also, your hashtags might not be working because they are not relevant to your post or audience.
Instagram’s algorithm favors content that is relevant and engaging.
So, including irrelevant hashtags, even if they are popular, could lead to lower visibility and engagement.
It can also harm your account’s reputation and discourage your followers from engaging with your posts.
Your hashtags might not be popular enough to boost engagement.
While it’s important to avoid overly popular hashtags, using tags that are too niche or uncommon will likely not result in much engagement.
Therefore, finding the right balance in your hashtag selection is key.
Remember, the main aim of using hashtags is to increase your reach and get discovered by new audiences, so it’s important to use hashtags effectively.
There’s a common misconception that using too many hashtags can lead to your account being penalized by Instagram or TikTok.
However, this is not entirely accurate.
While rules regarding hashtag use have become more complex, there’s no specific rule that penalizes users for hashtag quantity alone.
Rather, the algorithms of these platforms consider numerous factors to determine the visibility and reach of your posts.
That said, excessive hashtag use can indeed lead to decreased engagement or visibility.
This is not as a form of penalization, but rather due to the way the algorithms prioritize content.
When you use an excessive number of hashtags, especially if they’re not closely related to your post, it can appear as spammy behavior to the algorithm.
This can result in your post being pushed down in the feed, making it less accessible for your followers and other users.
Furthermore, using irrelevant hashtags or those that violate the community guidelines can indeed lead to penalization, such as having your post removed or even temporary account suspension.
As for using adventure hashtags specifically, choosing them wisely is more important than using a high volume.
Instagram and TikTok users interested in adventure-oriented content will likely respond more positively to posts that are clearly relevant and useful, rather than those that overuse and misuse hashtags.
Notably, Instagram currently allows up to 30 hashtags, while TikTok permits up to 100 characters worth of hashtags.
However, this doesn’t mean you should use the maximum allowed just for the sake of it.
Remember to keep your hashtags relevant to the content of your post and alternative between popular and niche hashtags for the best results.
In conclusion, while using too many hashtags can decrease your post’s visibility, it won’t result in a penalty unless it’s also coupled with spammy practices or violations of community guidelines.
The Bottom Line
Using the right hashtags on Instagram and TikTok can significantly increase the reach and engagement of your adventurous posts.
Remember, success lies in aligning your hashtags with your content, your targeted audience, and current trends.
Don’t limit yourself and play around with a mix of popular and niche hashtags to broaden your chances of being discovered.
Happy hashtagging on your next adventure!