Understanding how to effectively utilize hashtags on social media platforms like Instagram and TikTok can significantly enhance your reach, likes, comments, and engage more followers.
As an architect or an architecture enthusiast, one might wonder which hashtags to use to capture the attention of this niche community.
Having a targeted strategy for using specific architecture-related hashtags could be the edge you need to cut through the noise.
This guidance is not only beneficial for young architects looking to gain traction, but even seasoned professionals and architecture firms can broaden their engagement with the right tags.
The purpose of this article is to aid you in tapping into the power of hashtags and to provide you with the ones that are most likely to increase your visibility within the architecture realm on Instagram and TikTok.
Without further ado, let’s delve into the matter at hand.
Contents
- Architecture Hashtags For Instagram & TikTok
- How To Effectively Use Architecture Hashtags?
- 1. Use Relevant and Specific Hashtags
- 2. Include trending and popular hashtags.
- 3. Mix General and Niche-specific Hashtags
- 4. Avoid Over-Use of Hashtags
- 5. Research competitors’ hashtags for ideas
- 6. Use Hashtags in Comments, Not Just Captions
- 7. Use Location-Based Hashtags
- 8. Incorporate Related Industry Keywords
- 9. Create a Unique, Brand-Specific Hashtag
- 10. Use Architecture Event Related Hashtags
- How Do Hashtags Improve Engagement on Instagram?
- What Are the Top Trending Hashtags on Tiktok?
- Can Using Hashtags Increase My Follower Count?
- How Can I Create a Successful Branded Hashtag?
- Should I Use Hashtags in My Instagram Stories?
- The Bottom Line
In the following sections, we’ll dive into the world of architecture hashtags on Instagram and TikTok.
We’ll discuss practical tips and strategies on how to use these hashtags for effective brand promotion and engagement.
Additionally, we plan to answer all your frequently asked questions about hashtags, from the basics to the more complex.
This will give you a clear understanding and complete mastery of architecture hashtags, allowing you to make the most of them in your social media content.
Let’s delve in.
When it comes to leveraging the power of social media for business promotion, the choice of hashtags plays a significant role. Specifically, in the architecture industry, using relevant and specific hashtags on platforms like Instagram and TikTok helps to carve a niche, target the right audience and increase visibility.
Studying the followers’ interests and behaviours aids in formulating a list of relevant hashtags that would appeal to them. The hashtags used need to be pertinent to the content shared, to ensure optimal user engagement.
Specificity in hashtags helps in targeting a narrower audience who are genuinely interested in architecture. For instance, using an excessively generic hashtag like #design may not yield the desired results because it is too broad.
Instead, you might opt for #artonarchitecture or #architecturedesign as these are more specific and are likely to attract individuals specifically interested in architectural designs.
The architecture industry boasts of multiple areas of interest like Baroque, Modern, Gothic, etc. Thus, utilizing hashtags relevant to your speciality, like #ModernArchitecture or #BaroqueStructures, can lead to increased engagement from enthusiasts of that specific stream.
Using relevant and specific hashtags helps in garnering the attention of a well-informed and interested audience, resulting in increased interaction and potential business opportunities.
By researching popular architectural topics, you can prepare a list of hashtags that are relevant to prevalent trends. This would ensure increased visibility and generate user interest.
Architecture hashtags can be relevant to architectural styles, materials, design aesthetics, regions, historical periods, architects and a lot more. For example, #FrankLloydWright is a popular hashtag for posts related to the works of the famous architect.
Similarly, if your post is about sustainable designs, using a hashtag like #GreenArchitecture or #EcoFriendlyDesigns can help in reaching out to the conscious clients.
A specific and accurate hashtag campaign can bolster the company’s brand image while simultaneously ensuring that the right audience is targeted.
However, it’s essential to keep changing and updating hashtags in accordance with your posts and market trends, so that they don’t become redundant or irrelevant.
Platforms like Instagram and TikTok not only entertain but also inform audiences. Therefore, educational hashtags, such as #ArchitecturalTerminologies or #Architecture101, can also be beneficial.
To sum it up, using relevant and specific hashtags for architecture social media posts is a strategy that warrants attention. It is a verging-on-crucial way to ensure that you are reaching the right people with your content. Added with consistency and creativity, it can significantly enhance the engagement and visibility of your posts.
Incorporating trending and popular hashtags into your posts greatly increases the chances of your content being discovered by a wider audience. These hashtags are usually the most searched or clicked on by users on both Instagram and TikTok.
For instance, if there’s a current architecture event or topic that’s causing a buzz, using #architecturebuzz could help you ride that wave.
To be even more on the pulse, you can use pulse-worthy hashtags that are getting traction right at that moment. These might not always be directly architecture-related but can get your posts viewed by a larger, more diverse audience. For instance, a random hashtag like #photochallenge that’s trending might still be relevant if you post an amazing architecture photo.
However, there’s a balance to be struck. You don’t want to spam your post with too many popular hashtags that may not quite align with your brand or message. Strive for a careful balance between relevance and popularity.
Strive for a careful balance between relevance and popularity when using trending and popular hashtags.
Also, bear in mind that popular hashtags can sometimes be too popular. This means your post might get lost in the crowd. So, mix up popular hashtags with others that are less used to ensure you’re still standing out.
Remember to keep an eye on the trending section of your social media platforms. This will inform you of the current popular hashtags that you can possibly leverage. Monitoring these trends is key in utilizing popular hashtags effectively.
Keep in mind that trends, including hashtags, are extremely fleeting. So, while you’re using a popular hashtag today, it might not be as effective tomorrow. Always be on your toes for the next trending hashtag.
Furthermore, using hashtags that are in the daily top trending might seem tempting, but ensure it fits your brand. Using a trendy hashtag that has no relation to your post or brand may indeed attract views, but it might not be from the audience you want.
Lastly, popular hashtags can also be seasonal. For instance, during the Christmas season, hashtags such as #ChristmasArchitecture could be popular. These provide more opportunities to increase visibility during specific times of the year.
In essence, using popular and trending hashtags can significantly increase your visibility on Instagram and TikTok. However, always ensure these hashtags are relevant to your brand and the message you’re trying to communicate.
When it comes to using architecture hashtags on platforms like Instagram and TikTok, a strategic blend of general and niche-specific hashtags can be highly beneficial.
This tactic helps in optimizing your reach to a broader audience while ensuring you target the relevant and interested users effectively.
General hashtags are often widely used and can increase your posts’ visibility to a larger audience.
They are broader and cover a whole range of thoughts and ideas.
However, using too general hashtags can also mean your posts might get lost in the flood of posts using the same hashtags.
On the other hand, niche-specific hashtags are tailored to specific topics or interests.
These are optimal for connecting with an audience genuinely interested in architecture-related content on Instagram or TikTok.
For instance, if you are posting about a modern architectural design, you can use general hashtags like #Design, #Architecture, but mix them with specific hashtags like #ModernArchitecture or #MinimalistDesign.
These niche-based hashtags can attract users who share a particular interest in modern architectural styles or minimalistic designs and are more likely to engage with your post.
Finding a balance between the two types of hashtags is essential.
A mixture of general and niche-specific hashtags gives your post the chance to reach a large number of users while also targeting those who have a genuine interest in your content area.
This balance ensures your posts are seen by a diverse audience, at the same time not missing out on reaching the right set of people interested in your unique content.
Achieving this balance is more of a trial and error process, and it’s important to iterate and improve upon your hashtag strategy based on your post’s performance.
You can always keep an eye on the trends or analyze the performance of your hashtags to create the right mix.
There are tools available online that can help you track the performance of your hashtags and help you decide which mix of general and niche-specific hashtags work best for your content.
The ultimate goal in mixing general and niche-specific hashtags is to connect with users who are passionate about architecture and increase the visibility and resonance of your content among larger audiences.
Remember, it’s about creating visibility for your content and driving meaningful engagement.
When it comes to using architecture hashtags on social platforms like Instagram and TikTok, it’s important to strike a balance.
Overuse of hashtags can cause your posts to appear spammy and could potentially harm your brand’s credibility.
Hashtags are meant to categorize your content, but too many can confuse your audience and dilute your message.
It’s generally recommended to use between 5 to 10 hashtags per post on Instagram and TikTok.
Using an excessive amount of hashtags not only distracts your followers but can also get your content flagged as spam.
This does not mean that you can’t use all 30 available hashtags on Instagram, however, doing so consistently might put your account at risk of violating Instagram’s rules.
When selecting your hashtags, focus on relevancy and try to use a mix of popular and more niche specific tags.
For example, while a hashtag like #architecture is general and will have a wider audience, a more specific tag like #architecturedesign will help you reach a more targeted group.
Overusing hashtags does not just refer to the number of hashtags, but also using the same hashtags repeatedly.
On Instagram and TikTok, using the same set of hashtags repeatedly can lead to your posts being shadow-banned – hidden from your desired audiences.
Regularly changing up your hashtags is a good practice to adapt, as it allows you to reach different segments within your target audience.
Remember, the goal of using hashtags is to help potential followers or customers discover your content and brand.
So, optimizing them for maximum visibility and engagement is crucial, but it’s also equally important to ensure they don’t distract from your primary content.
By adhering to these guidelines, you can ensure the effective use of hashtags for your social media posts within the architectural niche.
One key strategy you should consider when trying to enhance your social media presence is to research your competitors’ hashtags. This can be a great way of uncovering new ideas to help craft your unique, impactful posts.
Look into the architecture companies or experts in your area, or perhaps even globally, who are performing particularly well on social media platforms like Instagram and Tik-Tok. Identify the hashtags they are using and monitor the engagement that these posts are receiving.
This form of “competitive research” can be highly beneficial. It can provide valuable insights into what resonates with your shared target audience and the type of content that garners the highest amount of engagement.
Conducting this type of data-driven analysis can help you learn where to focus your efforts, which is particularly crucial in a competitive industry such as architecture.
Avoid simply copying your competitors’ tactics, though. Instead, use this research as a springboard for your own unique content. Consider how you can differentiate yourself while still keeping in line with trends that have proven to be successful among your target audience.
Competitive research can provide valuable insights into what resonates with your shared target audience and the type of content that garners the highest amount of engagement.
In this research process, make sure you are also considering the strength and popularity of these hashtags among your intended audience. The most popular hashtags are not always the most impactful and do not always lead to the highest engagement levels.
In general, hashtags that are too broad or generic can lead to your posts getting lost in a sea of content. On the other hand, hashtags that are too niche may not attract the broad audiences you desire.
Instead, focusing on well-balanced hashtags — those that are not too generic but still attract a substantial following can help you find your sweet spot.
It’s crucial to keep in mind that hashtags are not a one-size-fits-all solution. Consistently reassessing and tweaking your hashtag strategy based on the engagement and feedback you receive is key to maintaining and enhancing your social media presence.
This process entails paying attention to changes in the popularity and effectiveness of certain hashtags over time and adjusting your strategy to remain current and engaging.
Competitive research is an important part of a successful social media strategy. It enables architecture companies to stay at the forefront of industry trends and ensure that their content is ongoing and relevant.
When it comes to utilizing architecture hashtags on Instagram and TikTok, it’s essential to understand that hashtags can be used in both comments and captions.
Most people think of captions when they consider using hashtags, but adding hashtags in your post’s comments can also increase your content’s visibility.
By including hashtags in your comments, you can add additional context to your posts and enhance audience interaction.
Instagram’s algorithm picks hashtags from comments too, so this strategy can boost the chances of your content appearing in the Explore tab.
For TikTok, using hashtags in comments is a newer trend that is gaining traction amongst influencers and marketers, primarily to boost engagement rates.
Engagement on social media platforms, such as comments and likes, are key factors influencing the algorithms of Instagram and TikTok.
By tactically inserting hashtags into your comments, you increase your chances of attracting a wider audience, thus gaining more engagements.
However, it’s crucial to avoid spamming hashtags. Stick to those relevant to your post and your architecture brand.
When using hashtags in comments, try to start a conversation instead of just listing them. For instance, you could ask a question and use a hashtag related to architecture, or you might share a thought-provoking fact using an architecture-related hashtag.
Remember that both these social media platforms reward authenticity and user engagement, so try to incorporate your hashtags organically.
If you choose to use hashtags in the comments, be sure to be strategic and include them in the first comment immediately after posting.
Ultimately, using hashtags not just in captions but also in comments opens more avenues for discovery and engagement on Instagram and TikTok.
This strategy is an effective way of integrating more keywords without cluttering your caption, enhancing the overall appeal and readability of your post.
By looking beyond the caption, you can leverage the full power of hashtags, extending your reach to a broader architecture-focused audience.
Location-based hashtags are an excellent tool for architects on Instagram and Tiktok. These hashhtags help connect with local communities and potential project collaborators in your region, making your work more visible to them.
When posting a new project photo or a progress update, include hashtags that relate to your location. This can include general geographical hashtags like #LosAngelesArchitecture or more specific ones like #DowntownLADesign.
Using localised hashtags can also help you stay connected with local events, themes, and cultural trends that could be relevant to your work.
For architecture practices that operate in multiple cities or countries, it is beneficial to use the relevant location-based hashtags for each post to reach the appropriate audience.
Moreover, location-based hashtags can also prove valuable when discussing a project’s impact on the local community or environment.
Utilise location-based hashtags not only to place your project geographically but also to highlight its connection to local architecture movements, historical trends, or regional building styles.
Take note of how other architects or architecture firms in your area use location-based hashtags, as this might give you additional insight into the local architecture community and help you craft your own strategy.
Remember to use location-based hashtags for both Instagram and TikTok. While TikTok’s algorithm doesn’t heavily rely on hashtags like Instagram does, they still contribute to the discoverability of your content.
You can also use location-based hashtags when commenting on another user’s post or in response to a story, as these would also reach potential followers in the same geographical area.
Consider keeping a list of popular and relevant location-based hashtags handy for future use. This can be a shared document with your team, or a saved note on your device, to keep everyone on the same page.
Always keep an eye on new or trending location-based hashtags. These trending hashtags could help your posts reach a larger audience.
Avoid using misleading location-based hashtags. This will not only confuse your followers, but Instagram and TikTok might also penalise your account for spam activities.
Overall, location-based hashtags can significantly increase your reach and engagement on Instagram and TikTok. They allow your architectural projects and posts to be found by those interested in or influenced by architecture in a specific area or region.
Just remember to use these hashtags sparingly, relevantly and respectfully, and your architecture profile on these platforms is sure to benefit.
8. Incorporate Related Industry Keywords
When using architecture hashtags on Instagram and TikTok, one crucial element is to incorporate related industry keywords into your content’s hashtags. This can significantly improve your content’s reach and visibility within your targeted audience.
These related industry keywords aren’t just the buzzwords relevant to your architecture or design field. Instead, it includes specific terms, phrases, and topics that your potential clients might be searching or following on these platforms.
For instance, if your firm specializes in sustainable or green architecture, using hashtags like #EcoDesign, #GreenArchitecture, or #SustainableBuilding could be beneficial for you. Using such targeted and industry-specific hashtags can attract individuals interested in these themes to your content, increasing the chances of engagement and interaction.
The key trick here is to think from your potential audience’s perspective and consider what kind of architecture-related topics and keywords they would be interested in.
To refine your keyword list, you can use various online tools, like keyword planners or SEO tools, to identify the most popular and trending keywords in your industry.
Remember, integrating industry-related keywords into your architecture hashtags makes your content more discoverable on Instagram and TikTok. These platforms’ algorithm favors posts with popular and trending industry-related keywords, featuring them more prominently in searches and feed recommendations.
Additionally, experimenting with these hashtags will help you determine which one resonates best with your audience, and hence, can be used more frequently to optimize your social media performance.
You can also pair these industry keyword hashtags with the location-based or event-related hashtags to further specify your audience and enhance your content’s reach within these platforms.
The incorporation of industry-specific keywords not only makes your content more discoverable but discreetly discloses your firm’s expertise and specialities, creating an overall substantial digital presence.
However, while using these hashtags, ensure not to go overboard and overstuff your content with them. Keeping a balance between promotional and informational content is crucial in winning your audience’s trust and generating a loyal following.
Thus, integrating relevant industry keywords into your hashtag strategy may take some time and research, but it can be a rewarding tool in expanding your brand’s online presence on Instagram and TikTok.
9. Create a Unique, Brand-Specific Hashtag
A critical component in establishing your architecture brand on Instagram and TikTok is to create a unique, brand-specific hashtag.
This tactic not only helps in increasing the visibility of your content, but it also works wonders in building a strong online community around your brand.
Users who resonate with your architecture designs will use your specific hashtag, thus increasing the spread of your brand’s reach.
While creating a brand-specific hashtag, the key lies in keeping it short and memorable.
Remember, it should resonate with your brand and the architecture field.
Your unique, brand-specific hashtag can be the name of your architecture firm, a tagline, or even an abbreviation.
For example, if you specialize in contemporary architecture, your unique hashtag could be something like #ContempoDesigns or #YourBrandNameBuilds.
A carefully thought-out, unique, brand-specific hashtag can significantly boost your brand visibility and follower engagement.
Once you create your unique hashtag, it is important to consistently use it in your content.
This helps your followers to remember it, and they’ll use it when they share your content, hence creating a robust follower interaction platform.
Moreover, a unique hashtag acts as a direct line to your brand, it allows you to track user-generated content easily and accurately assess your online impact.
Instagram also allows you to add these hashtags to your bio.
This way, users can click on the hashtag and view all the posts related to your architecture brand.
Creating a unique, brand-specific hashtag is an excellent way of consolidating all your content and it gives your followers a single, direct stop to track your architectural journey.
While coming up with a brand-specific hashtag might seem like a small step, its impact is significant and wide-reaching.
From improving brand visibility to facilitating user engagement and tracking your brand’s online footprint, a brand-specific hashtag is indeed a quintessential tool in your architecture brand’s social media repertoire.
Instagram and TikTok are popular platforms for sharing architecture-related content and updates on architectural events. Using architecture even related hashtags can help gain visibility on these platforms.
Because of its focus on compelling visuals, architecture fits perfectly into the Instagram and TikTok model.
Upcoming architecture events, competitions, exhibitions and conferences, for instance, often have specific hashtags associated with them which can improve reach and discoverability.
Hashtags allow users from around the world to follow architecture events, even if they can’t attend in person.
From #architectureweek to #heritageopendays, harnessing the right event-based hashtags can highlight your content to a wider audience.
Using architecture event-related hashtags also allows architects, designers and architecture enthusiasts to join the conversation about these events, providing an opportunity for networking and engagement.
Choosing the right event-based hashtags can position your architecture brand at the forefront of such discussions, thus increasing your influence and reputation within the architecture community.
When attending architecture events, hashtags such as #architecturalevents, #architectureconference or even the name of the event like #VeniceBiennale could be instrumental in boosting your posts visibility.
The use of these hashtags not only increases the potential audience for your post but also associates your brand with prominent events in the field of architecture.
However, it’s crucial to remain genuine and authentic when using these hashtags. Ensure the content you’re associating with the hashtag is indeed relevant to that event.
Understanding the context of the event and how your content fits in is paramount to ensuring your use of these hashtags resonates with the intended audience.
As an architect or an architecture brand, you can also create your own hashtags related to architecture events you’re hosting or participating in.
This can help in creating a community feel around your event and encouraging engagement among participants.
Monitoring architecture-event related hashtags can also keep you ahead of what’s trending and popular, helping you plan your content strategy effectively.
In all, using architecture event-related hashtags on Instagram and TikTok opens up opportunities to connect with like-minded individuals, potential clients, and leading influencers in the architectural world.
When used correctly, hashtags have the potential to significantly boost engagement levels on platforms such as Instagram.
The primary function of a hashtag is to categorize content and make it more discoverable to users who are interested in similar topics.
For instance, if you are an architect, using specific architecture-related hashtags in your posts could get you noticed by users who are keen on architectural designs.
This increased visibility often translates to more likes, comments, and shares, all of which are forms of engagement on the platform.
Essentially, your use of relevant hashtags increases your chances of being discovered by people interested in your field of work or study. This subsequently leads to higher engagement levels.
Moreover, by hashtagging your posts, you tap into a vast network of Instagram users who follow or regularly check these hashtags.
This gives you access to a significant pool of potential followers and customers.
Besides, when you use hashtags that are relevant to your brand and industry, it helps you establish your niche in the vast Instagram community.
It positions you as a source of valuable and interesting content in your field, which can attract more engagements.
It’s also worth mentioning that Instagram allows users to follow hashtags just as they would follow user accounts.
This means that whenever you post content under a certain hashtag, your content could appear in the feed of people following that hashtag – even if they aren’t following your Instagram account.
Therefore, by utilising appropriate and popular hashtags like those related to architecture, your content becomes accessible to a bigger and more diverse audience.
Remember, the aim is not just to use any hashtags but to use those that resonate with the kind of audience you want to attract and engage.
Overall, the strategic use of hashtags on Instagram can be a powerful tool for improving engagement and expanding your reach on the platform.
However, while using hashtags can be beneficial, it’s vital to ensure they align with your brand and are relevant to the post in which they are included.
Firstly, it is imperative to understand that TikTok is a highly popular platform for creative expression, especially among younger demographics.
A key to increasing your chances of getting recognized on this platform is by using the top trending hashtags.
These hashtags are often associated with viral trends or challenges that are currently popular on the platform.
However, for those in the architecture industry, it is also beneficial to use hashtags related to architecture.
By merging the use of trending general hashtags with those specific to architecture you can reach a larger, yet still relevant, pool of users.
This approach ensures that you reach a broad audience whilst still retaining your niche appeal.
Now, you might wonder, how do I find the top trending hashtags on TikTok?
Conveniently, TikTok has a ‘Discover’ feature that lists the current trending hashtags and challenges.
Incorporate these into your posts, but remember to stay true to your architectural content.
A few of the top trending architecture related hashtags on TikTok currently include #architecturechallenge, #architecturedesign, and #architecturesketch.
These hashtags are popular avenues for architects to display their creativity and interact with the TikTok community.
Using these trending architecture hashtags can help attract other architecture enthusiasts or professionals towards your account.
Besides, you can also follow these hashtags to connect with other creators in the architecture niche and possibly collaborate with them to further expand your reach.
Last but not least, constantly monitor the trends within the TikTok community and adjust your hashtag strategy accordingly.
By doing so, you’ll, not only keep your content relevant but also significantly increase your chances of gaining more followers and improve engagement on your posts.
You might be wondering, Can using hashtags really help increase my follower count on Instagram and Tiktok? The simple answer is yes.
Using the right hashtags can dramatically increase your reach on these platforms.
When you use a hashtag, your post becomes discoverable to people who are searching for or following that hashtag.
This increases the visibility of your posts to a wider audience that you may not have reached otherwise.
The key is to use relevant and popular hashtags related to architecture that your target audience may be interested in.
For instance, if you are an architect showcasing your work, you might want to use hashtags like #ArchitectureDesign, #ModernArchitecture, or #ArchitecturalPhotography.
On Instagram, you can use up to 30 hashtags per post. So, it is crucial to optimize the number of hashtags you use to maximize your reach.
On Tiktok, though, it’s a bit different. The platform encourages users to use fewer, but more specific hashtags.
Therefore, sticking to around 3-5 relevant hashtags per post can effectively increase your content’s discoverability on Tiktok.
Also, it’s not just about using popular hashtags. You can also create your own branded hashtags.
A branded hashtag is unique to your brand or campaign, and it can be an effective way to drive user engagement and increase your follower count.
Moreover, combining generic with branded hashtags can elevate your chances of gaining followers as it makes your content discoverable while reinforcing your brand-
Finally, remember that while hashtags are crucial, the quality of your content is paramount.
High-quality, engaging content coupled with effective use of hashtags can certainly attract more followers and enhance your profile visibility.
The key point to note is that using hashtags strategically and effectively can be a game-changer for architects trying to gain visibility and followers on Instagram and TikTok.
How Can I Create a Successful Branded Hashtag?
Creating a successful branded hashtag can significantly increase the visibility and engagement of your posts on Instagram and TikTok.
First, make sure your hashtag is unique and that it represents the essence of your architectural brand and vision.
Keeping your hashtag short and memorable can make it easier for users to remember and use.
Your branded hashtag shouldn’t just be about promoting your name. It’s also about starting a conversation or building a community around your brand.
You also need to promote your hashtag effectively for it to gain traction.
Using your branded hashtag in your posts is a good start, but you should also take advantage of your social media bios, email signature, business cards, etc. to share it with a broader audience.
Consistently using your branded hashtag can nourish its growth and visibility.
However, don’t overuse it as hashtag spamming can harm your reputation and disengage your audience.
You can also encourage your followers to use your branded hashtag. Through this, you can amplify brand awareness and create a pool of user-generated content.
Encouraging your followers to use your hashtag can create a virtual community of engaged users who contribute to your brand recognition and trust.
Another way to promote your branded hashtag is by tying it to a visual campaign, contest, or challenge. It will incentivize users to participate and use your branded hashtag.
Analyze and track the performance of your branded hashtag. Instagram provides insights on how your hashtag is performing.
For TikTok, keeping a keen eye on your notification feed can clue you into how often your branded hashtag is being used.
Adjust your tactics based on these analytics.
Finally, be patient and consistent. Building a successful branded hashtag doesn’t happen overnight.
It requires a long-term commitment to nurturing and promoting your hashtag. But, with time and consistent effort, it can lead to significant increases in engagement and followers for your architectural brand.
When it comes to using hashtags on Instagram, most people tend to only think about incorporating them into their posts. However, hashtags can also be a powerful tool when used in Instagram stories.
The use of hashtags on stories can be incredibly beneficial for architecture professionals who are looking to boost their visibility.
Similar to regular posts, when you add a hashtag to your story, it becomes discoverable to users who follow that specific hashtag.
This means that even people who do not follow you could potentially view your story.
As a result, using appropriate architecture hashtags on your Instagram stories can greatly broaden your audience reach.
Furthermore, Instagram also allows users to follow hashtags, meaning that your stories could appear in someone ‘s story feed if they are following the hashtags you used.
Taking the opportunity to use hashtags in your Instagram stories can increase your visibility and potentially bring in new followers who are interested in architecture.
It’s important to keep in mind that just like with posts, you should be strategic about which hashtags you use on your stories.
It is recommended to use a mix of general hashtags related to architecture, as well as more specific ones related to your content.
For instance, if you are posting a story about a modern architecture project, you can use general hashtags like #architecture and #design, and pair them with more specific ones like #modernarchitecture and #architectureproject.
Remember, you should avoid using hashtags that are too broad or too niche, as they might not get your story in front of the right audience.
Also, although Instagram allows up to 10 hashtags on a story, it’s best to keep it to five or less to avoid appearing spammy.
Finally, it’s vital to remember that the goal of using hashtags in your stories isn’t just about boosting visibility, but also engaging your audience and fostering a sense of community.
By using relevant and relatable hashtags, you can encourage followers to engage with your content, contribute their ideas, or even share your story with their network.
The Bottom Line
Harnessing the right hashtags for Instagram and Tiktok posts can significantly drive the engagement of your architecture content with your target audience.
Whether you’re an architect, an architecture student, or simply an architecture enthusiast, incorporating #architecture, #archilovers, #architectureporn, #archidaily, #modernarchitecture, among others, can tremendously boost visibility and reach.
It’s also key to localize by using city-specific hashtags or bringing in trending tags.
Always remember, it’s about being both creative and strategic in hashtag use for your architecture posts to get the attention and recognition they deserve.