Beer Hashtags To Grow Your Instagram & TikTok Audience

In our increasingly digitized world, social media platforms have become central hubs for aficionados of all sorts to share their interests, knowledge, and experiences.

Being a craft beer enthusiast or a brewery owner, you understand the importance of tying into these communities.

Instagram and TikTok, two of the most popular social media platforms, offer ample opportunities to engage audiences in appealing and creative ways using hashtags.

As simple as they may seem, hashtags prove to be an effective tool in boosting visibility and reach.

Selecting and using the right ones can significantly enhance your online presence.

This article seeks to guide you in discovering and effectively utilizing beer-related hashtags on both platforms for optimal reach and engagement.

Beer Hashtags For Instagram & TikTok

Coming up, we’re going to dive into the strategies and tips for using beer hashtags effectively on social media platforms like Instagram and TikTok.

Rest assured, we’ll address all your queries and doubts regarding the use of these hashtags in our FAQ section.

Join us in exploring how to use these popular tags to boost your online reach, increase engagement, and become a beer-related influencer.

In the following sections, we’ll walk you through four significant components: understanding hashtags, using them for Instagram, using them for TikTok, and a helpful FAQ segment.

Whether you’re a beer brand, a beer enthusiast, or just looking to improve your online marketing, this guide will provide the insight you need.

How To Effectively Use Beer Hashtags?

1. Promote Beer-Related Events

Utilizing beer-related hashtags on platforms like Instagram and TikTok is a strategic way to amplify the reach and engagement of your beer-related events.

This digital tactic not only increases attendance, but it also promotes better interaction with your target audience.

For example, if you’re hosting a local beer festival or launch party for a new brew, leveraging specific hashtags such as #BeerFestival or #NewBeerRelease will attract individuals interested in such events.

Conversely, these hashtags also act as an indicator to those who wish to follow or get updated about these events.

Using Instagram and TikTok hashtags creates a virtual community of beer enthusiasts interested in attending similar events, thus promoting increased interaction.

Whether it’s a grand beer tasting event or a casual brewery tour, make sure to incorporate relevant #BeerTasting or #BreweryTour hashtags for maximum exposure.

Additionally, consider using location-based hashtags, like #ChicagoCraftBeer or #LondonBeerFestival, to target beer enthusiasts in specific regions.

These geographical tags not only boost visibility, but also make your promotion more effective by reaching people who are likely to attend the event.

Hashtags also help in fostering a sense of community among attendees, as they can share their experiences using the same hashtag.

This not only aids in event engagement but also contributes to user-generated content, effectively amplifying your brand’s online presence.

Using a mix of these hashtags ideas, you can make your event trend, perhaps even gaining it a spot on Instagram’s ‘Explore’ page or TikTok’s ‘For You’ page.

Remember: hashtag responsibly. Avoid overloading your posts with an excessive number of hashtags.

Choose the most relevant ones to make the most impact, and ensure they align with your overall brand messaging and communication.

Creating a unique hashtag for your event could also increase social media engagement and make it easier for people to find related content, making your promotion stand out.

Above all, it’s about creating a positive, engaging atmosphere for your audience – beer enthusiasts and casual drinkers alike – and encourage them to share their experiences with your brand.

Therefore, utilizing the right set of hashtags is an effective tool for promoting beer-related events on Instagram and TikTok.

2. Share New Beer Releases

Sharing information on new beer releases is a fantastic way to engage your followers and incite interest in your brand or favorite brews.

Instagram and TikTok provide perfect platforms to spin the excitement around these releases.

The key here is to use appropriate hashtags that indicate the launch of a new beer and the brand that it is associated with.

For instance, combining the name of the brand with ‘newrelease’ (e.g., #BrandNameNewRelease) can be an effective way to spread the news.

Acknowledging the type or style of the beer being released can also increase visibility among specific beer enthusiasts.

Consider using hashtags like #IPA, #Stout, or #Lager to match potential consumers with their favorite types.

Remember to highlight the uniqueness of the new release by describing its flavors or the story behind its creation, always linked to relevant hashtags.

Create exciting visual content like photos or short videos alongside descriptors, and hashtag the distinctive aspects of your new beer.

You can also consider creating a branded hashtag specifically for your new product’s release.

Create hashtags that combine the beer style with ‘newrelease’ (e.g., #IPANewRelease) can attract the right audience.

This can build a sense of community around the new product and gives you a specific tag to track discussion and feedback on the platform.

It’s crucial to engage with your audience following the new beer announcement.

Respond to comments, acknowledge shares, and watch for any new posts that use your launch’s hashtags.

Finally, don’t limit yourself to a single post.

Continue to share updates on the new product, its production process, tasting notes, or reviews from consumers.

Always incorporate the relevant hashtags into these posts to maintain momentum and engagement with the new release.

Sharing new beer releases on social platforms can become a compelling way to attract and engage your audience, but the effectiveness largely depends on the apt use of hashtags.

3. Showcase Unique Beer Flavors

With the rise in popularity of craft beers worldwide, a plethora of unique beer flavors have emerged, many of which are waiting to be discovered and shared with your audience.

Utilizing hashtags when showcasing these flavors can potentially reach a wider audience, particularly users who are curious and adventurous in trying out new beer flavors.

The best way to draw your audience’s attention towards these unique beers is to describe its characteristics and flavor profile in vivid detail.

Using hashtags such as #CraftBeerLovers, #UniqueBeerFlavors, #BeerTasting, and more can aid in reaching the right audience and encourage engagement.

An appealing photo of the beer, alongside a captivating description of its taste, can spark curiosity and help the post stand out in busy feeds.

Remember, the goal here is not merely to advertise, but to educate and engage your followers.

In effect, you become a bridge connecting beer enthusiasts with these unique flavors that they might otherwise never discover.

To further increase engagement, you might also consider inviting your audience to share their experiences with the featured beer flavor using a specific hashtag.

Another great strategy to apply is featuring user-generated content (UGC), people love seeing their contributions recognized and shared.

UGC can also foster a community feeling where everyone gets to share and learn about different unique beer flavors.

It’s also essential to keep in mind the time of posting on Instagram and TikTok. Timing can greatly affect how your post performs.

Experiment with different times and days to identify when your followers are most active.

Regularly featuring and sharing unique beer flavors, along with the right usage of hashtags and strategies, can boost your profile’s visibility and engagement.

Ultimately, it excites and educates everyone about the wide, wonderful world of beers.

So start exploring those unique beer flavors and let your creativity lead the way to generating interesting and engaging content!

Remember, beer is more than just a beverage; it’s a community, a lifestyle, and for many, an art form to appreciate and celebrate.

And you, through the power of hashtags, have the opportunity to bring this appreciation and celebration to a wider audience.

4. Highlight Beer Food Pairings

One exciting component of beer culture is discovering delicious food pairings, and with the right Instagram and TikTok hashtags, you can reach enthusiasts who find joy in this fusion.

Food and beer pairing content can be highly engaging, as it not only presents tantalizing imagery but also informs followers about dynamic flavor combinations.

Publishing posts featuring mesmerizing photos of beer and food, accompanied by the appropriate #BeerFoodPairing, can significantly increase engagement.

Users on Instagram and TikTok often seek inspiration for their next gourmet adventure, and beer-focused accounts can serve as a guiding light with well-configured hashtags.

The hashtags #CraftBeerPairing and #BeerAndFood can also lead interested users to your content, captivating beer and food-lovers alike.

Creating a visual feast paired with an appealing brew and tagging it with the right beer food pairing hashtags makes your post a hard-to-resist stop for Instagram and TikTok users.

An array of food items pair well with different kinds of beers. Highlight these unique combinations using relevant hashtags such as #IPAandPizza or #StoutAndCheese.

Every beer style has its match in food, and using hashtags like #PaleAlePairing can introduce followers to the extraordinary fragrance and flavor profiles that come with these combinations.

Remember to not just tell, but show your audience the sumptuous appeal of your pairings with high-resolution images or even short taste-test videos.

Promote special occasions, like Oktoberfest, with the right mix of beer food pairing hashtags—#OktoberfestBeerAndFood, for example.

Finally, remember to scan trending related hashtags regularly. They are dynamic and change according to mainstream conversations, ensuring your content remains relevant and trending.

Introduce new hashtags based on the season or beer type, such as #SummerBeerFoodPairing or #PorterPairs, to keep content fresh and enticing.

Your goal should be to create a buzz around your beer food pairing posts, encouraging followers to try them out and share their experiences too.

With well-used beer food pairing hashtags, you can build a supportive and engaged community of beer lovers who look forward to your next post.

Lastly, don’t be afraid to get creative with your hashtags — #BeerAndBurgers? #AleAndArtichokes? The possibilities are endless!

5. Share Behind-The-Scenes Brewery Tours

Sharing behind-the-scenes brewery tours is a fantastic way to engage with your Instagram and TikTok followers.

When you share these tours, appropriate use of beer-related hashtags could help to attract more viewers and increase your reach.

Choose hashtags that not only relate to beer, but also to the brewing process, local ingredients, or the brewery’s location.

For instance, if your brewery is located in Portland, #PortlandBeer or #PDXBrews could be fitting choices.

Using location-based hashtags in conjunction with beer-related hashtags could significantly boost the visibility of your posts.

Consider hashtags like #BreweryTour, #BehindTheBrews, or #BrewingDay when sharing your behind-the-scenes content.

These will attract attention from beer enthusiasts who are always looking to learn more about the art of brewing and get a closer look at the process.

On Instagram, try including these hashtags in your captions or comments, but remember not to overdo it.

Meanwhile on TikTok, consider adding the hashtags into the description or the video itself.

On TikTok, there are also hashtag challenges that you can participate in or even start one yourself around your brewery tours.

Important: diversifying your hashtags across different posts can help keep your content fresh and appeal to a broader audience.

Stay aware of trending hashtags; they can offer opportunities for increased organic reach if you can tie them into your behind-the-scenes tours.

Regularly monitoring your hashtag performance can also give you valuable insights into what resonates most with your audience.

To do this, you can use Instagram’s and TikTok’s analytics tools that provide data on impressions, reach, and engagement for posts with specific hashtags.

Remember, hashtags are only a part of your strategy; engaging visuals and compelling content are equally crucial in making your brewery tours stand out.

As a final tip, consider creating a unique branded hashtag for your brewery tours.

6. Highlight Local or Craft Breweries

One impactful way to use beer-related hashtags is by highlighting local or craft breweries on Instagram and TikTok.

By featuring these smaller establishments, you not only increase their visibility but also boost your authentic engagement with the beer-loving community.

For instance, if you live in Portland, Oregon, you could use hashtags like #PortlandBeer, #CraftBeerPDX, or #OregonBreweries.

This tactic ensures your posts are discoverable to those seeking local beer content in their social media feeds.

Moreover, these geo-specific hashtags can help you connect with local beer enthusiasts who likely value supporting their local breweries.

On TikTok, showcasing the unique brew-making processes of these local breweries can also attract views and spark interest in the craft beer scene.

These local hashtags encourage interaction with local beer fans, build relationships and ultimately boosts support for locally produced brews.

Another strategy is to use hashtags related to specific craft beer styles produced by the local breweries.

For example, if your local brewery is known for its stellar IPA, you might use hashtags such as #IPAlover or #IPABeer.

Featuring guest interviews or takeovers from local brewers or employees can be an excellent opportunity to use unique brewery-specific hashtags like #MeetTheBrewer or #BehindTheBrew.

User-generated content, such as photos or videos taken during a visit to local breweries, can also make your posts more relatable and interactive when paired with the correct local or brewery-specific hashtag.

Consider creating a branded hashtag for your specific marketing campaign dedicated to local breweries to keep track of user-generated content easily.

This way, your followers can use this unique hashtag when posting about their own experiences at the breweries you feature.

Ultimately, effectively using hashtags when highlighting local or craft breweries can lead to increased traffic, follower count, and meaningful engagement on your Instagram or TikTok profile.

7. Feature Beer-Themed DIY Projects

There’s a growing trend within the beer-loving community for DIY projects.

These projects not only serve to deepen one’s understanding and love of beer but also provide a fun and unique content to share with your followers.

For example, you could share a step-by-step tutorial on creating beer-themed decorations, such as bottle cap tables or wall art.

Another idea would be to feature a DIY beer brewing tutorial, explaining the intricacies of the brewing process for any aspiring homebrewers out there.

Sharing these types of posts with hashtags like #BeerDIY or #CraftBeerProjects can help to reach the specific group of people who are interested in these unique beer-themed projects.

You could also collaborate with already successful beer-related DIY creators on Instagram or Tiktok and re-sharing their unique projects, again utilizing relevant hashtags.

Doing this will not only increase your visibility but it could also increase your engagement rates as your followers interact with the DIY content and possibly tag you in their own beer-themed DIY projects.

Be sure to regularly engage with the posts that utilize the DIY beer hashtags you are promoting by liking, commenting, and, when relevant, sharing them.

This shows your active interest in the community and can encourage more users to use the hashtags you’re promoting.

It’s also important to remember that your hashtags should align with your brand and the content you are sharing.

Accordingly, you could very effectively use these hashtags with your regular beer-related posts, such as when promoting new beer launches or beer tasting events, integrating the DIY element there too.

In this way, the regular use of such beer-themed DIY hashtags would become a unique selling point for your brand, drawing in followers intrigued by these creative projects tied to your beer.

So, the next time you’re creating a DIY beer-themed post, don’t forget to use the relevant hashtags to give your content the visibility and promotion it deserves.

Start experimenting and see how your creativity can enhance your brand’s presence in the digital world and the beer community!

8. Run Beer-Related Contests or Giveaways

One of the more exciting strategies to enhance engagement on your beer-themed Instagram and TikTok profiles is to run beer-related contests or giveaways.

These promotions can stir audience interest, encourage participation and, ultimately, increase visibility on these bustling social media platforms.

However, to fully leverage the growth potential offered by giveaways and contests, you’ll need to incorporate relevant, powerful hashtags.

These tags will maximize your promotion’s reach, ensuring that it lands on the screens of not only your existing followers but also potential beer enthusiasts.

Popular hashtags such as #BeerContest, #BreweryGiveaway and #CraftBeerSweepstakes can widen your promotion’s reach and tap into existing communities of beer lovers.

By pairing these general tags with more specific, brand-related hashtags such as, for instance, #YourBreweryGiveAway, you will create a unique identifier for your contest.

This allows participants to easily search and participate while creating a dialogue around your brand.

Moreover, make sure that your giveaway rules encourage the use of these hashtags as well.

For instance, you could ask participants to repost your giveaway post and to use your brand and giveaway specific hashtags in their posts.

This way, each participant becomes a promoter of your campaign, widening its outreach exponentially.

In addition to using these hashtags, it’s crucial to promote your contests or giveaways aggressively.

Engage with users who utilize your hashtags, keep active during the giveaway period, and maintain excitement levels by sharing updates regularly.

Remember, the more people talk about your giveaway, the more traction your hashtags will gain, effectively furthering your reach and influence on Instagram and TikTok.

In conclusion, running beer-related contests or giveaways, when paired with the strategic use of hashtags, can be a potent tool to enhance your brand recognition and cultivate a loyal beer-loving community around your brewery.

9. Promote International Beer Day Celebrations

International Beer Day is a significant event for beer enthusiasts, and it presents an excellent opportunity to showcase your love for beer on Instagram and Tiktok.

Sharing posts about International Beer Day can increase interactions with your followers, especially when you make use of popular, relevant hashtags.

The use of beer-related hashtags can enhance your content’s visibility and engagement, henceforth, aiding in reaching a wider audience.

It’s worth noting that hashtags like #InternationalBeerDay, #BeerDay, and #CelebrateBeer, are widely used on such occasion and should not be missed out.

Leading up to the day, you should consider building up the anticipation by using hashtags like #BeerCountdown or #BeerDayApproaching in your posts.

You can also make use of etiquette-specific hashtags like #DrinkResponsibly which not only display your adherence to responsible drinking but also increase your visibility to users who engage with these tags.

Sharing content about the different beers you will be trying or the brewery you’ll be visiting for the celebration with tags like #BeerTasting and #BreweryVisit can really resonate with fellow beer enthusiasts.

If you are a home brewer, use hashtags like #HomeBrewing or #BrewDay when you post about making your own celebratory beer for International Beer Day.

Don’t forget to engage your audience with interactive content use hashtags such as #BeerTrivia or #BeerChallenge as you prepare for the big day.

During the event itself, videos and live streams of your celebration can be great content, especially when paired with hashtags like #BeerDayLive or #LiveBeerTasting.

You should also remember to tag the location of your celebration, especially if you are visiting a specific brewery, generic tags such as #BeerAtTheBrewery or location-specific ones like #BrooklynBrewery can help you connect with others at the same location or those who have visited before.

If you have a beer related business like a pub or brewery, it’s an excellent idea to create a unique hashtag for your company.

This brand specific hashtag not only promotes your business but can also assist in consolidating all posts related to your brand, making it easier for users to find and engage with your content.

Lastly, it is key to vary your hashtags in each post to reach different audiences and avoid being marked as spam by the algorithms of these platforms.

However, do remember that while hashtags are important to broaden your reach, creating engaging content is still the most important aspect.

10. Show Beer Tasting or Review Videos

Sharing beer tasting or review videos on Instagram and Tiktok is a powerful way to engage with your audience and promote your brand.

These videos not only provide valuable content to your followers, but they also help to demonstrate your beer’s quality and flavor profile.

When filming these videos, remember to use relevant beer hashtags to increase their visibility.

Tags like #BeerReview, #BeerTasting, or #CraftBeerLover can help attract viewers who are interested in beer culture and reviews.

A clever and effective way to use these hashtags could be by tagging the specific type of beer or the flavor profiles that you are reviewing.

For example, if you’re reviewing a stout beer, you can use hashtags like #StoutLover or #DarkBeerFan.

Engaging in the conversations happening under these hashtags can drastically increase your video’s visibility and engagement.

Remember, your goal should always be to create engaging, high-quality content that your followers will appreciate.

Using the right beer-related hashtags, coupled with great content, will ensure your videos reach a wider audience.

It’s not just about using the beer hashtags, but also about integrating them seamlessly into your post.

The hashtags should add value, context, and insight to the beer tasting or review.

By doing this, you’re more likely to inspire engagement and get your audience excited about your brand.

Similarly, try to use trending beer hashtags related to certain events or periods, such as #Oktoberfest or #StPatricksDay, to ride on their popularity.

Always remember that consistency is key. The more consistent you are in posting beer tastings and reviews, the more visibility and engagement your posts will have.

Finally, don’t forget to use other relevant industry hashtags, like #CraftBeer or #Brewmaster, to reach a broader audience beyond your immediate followers.

With these tips in mind, you’ll be able to effectively use platforms like Instagram and Tiktok to showcase your beer and engage with your audience.

How Do Hashtags Increase Visibility on Instagram?

On Instagram, hashtags are used to categorize content. This makes your posts discoverable to the vast audience who are searching through specific hashtags.

When you add a hashtag to your Instagram post, it will be accessible on the corresponding hashtag page.

This essentially means it is available to anyone who is exploring that particular hashtag, thereby increasing your post’s visibility.

For instance, if you’re posting pictures promoting a new brew and add the hashtag #craftbeer, Instagram users who follow or search that hashtag can see your updated post.

By implementing relevant beer related hashtags such as #beerlovers, #beertasting, #microbrewery, you open up your brand to a broader audience who are interested in these subjects.

Remember that using popular beer hashtags can significantly enhance your exposure, but your posts can easily get lost amongst the thousands of others.

In such cases, utilizing a mix of popular and more niche, personalized hashtags can be extremely helpful in increasing visibility.

For instance, using a hashtag specific to your brand or even a particular campaign you’re running can make your posts stand out.

When you add a hashtag to your Instagram post, it will be accessible on the corresponding hashtag page, thereby increasing your post’s visibility.

The more specific and unique your hashtags are, the more likely your target audience will come across your content.

However, it’s essential to be mindful of clutter. Instagram allows you to add up to 30 hashtags in a post.

But studies suggest that using an optimum amount of around 9 – 11 hashtags will look much less spammy and yield better overall results.

Keep in mind that your hashtags must always align with your brand and content you post.

Random hashtags might boost your visibility for a while, but it will not necessarily reach your target audience, nor will it contribute to a consistent brand identity.

So consider your hashtags carefully, and remember to keep them relevant and true to your brand. This can be an effective way to boost visibility and engagement on Instagram.

What’s the Limit of Hashtags on a Post?

For an effective use of beer hashtags on Instagram and TikTok, understanding the limit of hashtags on a post is vital.

On Instagram, you are allowed to include up to 30 hashtags on a post and this includes both your caption and comments combined.

It may seem tempting to max out on these hashtags to gain maximum visibility, however, it is always advisable to use them strategically.

Excessive use of hashtags may make your posts seem unappealing and overly promotional to your followers.

Furthermore, Instagram’s algorithm tends to favour posts that gain a lot of engagement, and using too many hashtags can inhibit this.

Using hashtags relevant to your content and target audience, even if they are less than the maximum limit, can lead to better engagement on Instagram.

Conversely, when it comes to TikTok the rules are a bit less structured.

TikTok does not explicitly state the maximum number of hashtags one can include in a post, but it does limit the total character count of a caption to 100 characters.

This limit includes your description, @ mentions, and hashtags.

Given this, it is estimated that one can use up to six to eight hashtags on TikTok, depending on the length of the hashtags.

Again, the focus should not be on maxing out your hashtag limit, but on choosing relevant and strategic hashtags that will help you to hit your target audience.

Striking a balance between popular, topically relevant, and niche-specific beer hashtags can aid in increasing visibility for your content.

Bear in mind that, overloading your post with irrelevant hashtags could lead to spammy behaviour that TikTok frowns upon, this may end up reducing your post reach.

Therefore, choosing hashtags wisely for your beer-related content on both Instagram and TikTok is key, irrespective of the individual platform’s limit.

Do Hashtags in Comments Work the Same Way?

One common question that arises in the discussion of hashtags on Instagram and TikTok is whether hashtags used in comments have the same effect as those used in captions.

On Instagram, hashtags in comments were previously just as effective as those placed in the caption.

This was a popular technique for users who wanted to keep their captions clean and maximize hashtag use without making their posts appear spammy.

However, recent changes in the Instagram algorithm have lessened the impact of hashtags placed in comments.

While they can still attract some attention, they do not have the same reach or visibility as hashtags used directly in the post’s caption.

The effectiveness of hashtags in comments versus captions largely depends on the platform’s algorithm, with Instagram’s recent changes making hashtags in the caption more impactful.

As for TikTok, the platform does not currently recognize hashtags in comments for its discoverability algorithm.

In other words, hashtags in comments on TikTok will not influence the discoverability of your video post.

Thus, it is essential to integrate hashtags within your TikTok video’s captions if you wish to increase the post’s visibility.

It’s also important to note that your hashtags should be relevant and specific to your post.

Hijacking popular or trending hashtags that do not align with your content can negatively impact your engagement and reach.

Hence, for both Instagram and TikTok, it’s advisable to incorporate your beer-related hashtags right into the caption of your post.

Remember, the key to effective hashtag use is not only quantity, but also strategy and relevance.

How Important are Trending Hashtags in TikTok?

Adding trending hashtags to your TikTok posts is an effective way to increase the visibility and appeal of your content.

In the dynamic world of TikTok, trending hashtags serve as powerful metrics of popularity, allowing users to tap into current narratives and conversations.

With the right use of trending hashtags, a beer-related post can gain unprecedented traction and engage a much larger audience than otherwise possible.

Trending hashtags not only bring more views to your posts, but they also considerably augment your chances of gaining followers.

What’s more, by using beer-related trending hashtags on TikTok, you amplify the likelihood of reaching beer enthusiasts who are part of the platform’s vast user base.

Even though incorporating trending hashtags is advantageous, it’s also essential to ensure they are relevant to your content.

Simply adding a trending hashtag to a post that does not match the content can introduce a counterproductive effect, alienating followers, obstructing user engagement, and ultimately downgrading your content’s ranking.

Moreover, TikTok’s algorithms are increasingly sophisticated and can discern when hashtags are being used improperly.

It’s therefore essential to match the trending hashtags with the content of your posts.

Remember, when it comes to trends, they change swiftly, and what is trending today may not be relevant tomorrow.

Consistently staying in touch with the latest trends on TikTok and being ready to adapt your hashtag strategy accordingly is vital.

There are many online tools available that can help you identify what’s currently trending on TikTok, and they can be a valuable asset to uplevel your hashtag game.

Effectively using trending hashtags on TikTok could hugely transform your content’s reach and visibility, so invest time in learning this craft.

Strategically leveraging trending hashtags within the beer niche on TikTok can substantially enhance your brand’s presence and influence.

Bear in mind, though, that the use of trending hashtags should not be your only tactic; it’s important to incorporate it as a part of your broader content strategy.

How to Find the Best Hashtags for TikTok?

The key to effective hashtag usage on TikTok?, like Instagram, is to use relevant, specific and trending hashtags.

Understanding that hashtags can function as mini search engines within the platform can help you take full advantage of their power.

A simple start would be to consider using generic beer-related hashtags such as #BeerLovers, #CraftBeer, or #BeerLife.

However, to really stand out and reach a specific audience, you may want to consider more specified hashtags.

For instance, if you’re promoting a local brewery, you could utilize geographic based hashtags like #PortlandBeer or #TexasCraftBeer.

Along with this, you can create brand-specific hashtags to foster a community around your beer brand on TikTok.

Researching what hashtags competitors are using can help you brainstorm and discover other relevant hashtags

Use hashtags that are trending to participate in trending conversations and increase your visibility.

However be aware to keep it relevant, as unrelated content tagged with a trending hashtag could result in penalties for your account.

Furthermore, along with individual post hashtags, you can also consider campaign or event-specific hashtags for promotions or specific launches.

Monitoring the performance of these hashtags then becomes crucial to learn what works and what doesn’t.

Engagement ratios, including views, shares, and comments associated with a specific hashtag, can give valuable insights.

There are various tools and platforms available that can aid in hashtag research and performance tracking.

Platforms like Hashtagify or RiteTag provide in-depth insights into hashtag trends and performance.

In essence, finding the best hashtags for TikTok involves a mix of research, experimentation, and trend analysis.

Keep your target audience in mind, align the hashtags with your brand identity, and consistently monitor performance for maximum results.

The Bottom Line

So, those are our top suggestions for beer hashtags that can help boost visibility for your content on Instagram and TikTok.

Whether you’re a casual beer lover or a brewing business, using these hashtags can help your posts reach a wider audience, spark greater engagement, and create lively online discussions about your favorite brews.

Just remember, social media is all about creativity, authenticity, and connection – so make sure your content, along with these hashtags, reflects that.