Hashtags

Foodie Hashtags To Grow Your Instagram & TikTok

21 Mins read

In the global digital landscape, effective social media usage has become integral for engagement, especially in the realm of food blogging.

Across platforms like Instagram and TikTok, hashtags are essential tools for increasing visibility and fostering user interaction.

With millions of posts to compete with, finding the right tags to boost your content can be a daunting task.

This article aims to clarify the ever-changing world of food-related hashtags, providing a roadmap for you to effectively navigate through it.

The focus will be on versatility, relevance and popularity of hashtags, with a keen emphasis on those related to food.

An understanding of these strategic nuances can greatly enhance your online presence, leading to enhanced interaction and higher follower counts.

Foodie Hashtags For Instagram & TikTok

#foodie #foodporn #yummy #foodgasm #nom #nomnom #food #foodism #cuizine #foodstagram #buzzfeast #beautifulcuisines #feedfeed #foodstyling #onthetable #huffposttaste #eater #tastingtable #foodandwine #foodpics #foodiesofinstagram #instafood #foodblogger #foodlover #fooddiaries #eatingfortheinsta #gourmet #yum #delicious #eatfamous

#tastemade #gloobyfood #f52grams #foodblogger #buzzfeedfood #foodphotography #forkfeed #thrivemags #heresmyfood #lovefood #eating #dailyfoodfeed #foodforthought #foodbeast #seriouseats #eeeeeats #tastespotting #eattheworld #homecooking #foodshare #foodiegram #foodoftheday #goodfood #chefmode #foodstamping

#dessertgasm #sweetfood #tastydesserts #bakefromscratch #sugarfree #pastrychef #bakersofinstagram #mybakeoff #bakeandshare #homebaked #homemadefood #bakeoff #pastry #yummie #sweets #homemade #dessertlover #desserttime #sugar #cakemaker #baker #desserttable #bakingtime #foodiefeature #desserts

#veganfoodie #realfood #veganfoodshare #glutenfree #plantbased #tofu #healthyeats #cleaneating #wholefoods #veggie #plantpowered #healthyfood #veganlife #superfoods #veggies #rawvegan #veganism #veganfood #veganrecipes #glutenfreevegan #meatfree #wholefoodplantbased #veganshare #rawfood

#seafoodlover #catchoftheday #shrimps #fishlover #crabs #squid #freshfish #lobsters #clams #oysters #mussels #shellfish #octopus #sushilovers #salmons #tuna #crustacean #braise #grilledfish #bbqseafood #friedfish #shrimplover #lobsterlove #seafoodbuffet #seafoodplatter #oceanfoods #freshcatch

#bbqlovers #grillmasters #bbqnation #grilled #barbecue #hotdogs #ribs #grillporn #grilling #meatlovers #meatporn #steakhouse #burgerholic #biggreenegg #grilllife #bbqlife #meatlover #burgerlife #grillingout #txbbq #smokedmeat #bbqsmoker #brisket #grillandchill #bbqtime #meatandfire

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The following sections of our article will delve into the exciting and tasty world of Foodie hashtags on Instagram and TikTok.

We’re going to show you how to effectively use these hashtags on each platform to get the most out of your food-focussed posts.

We’ll also answer the most common questions, clearing up any uncertainties about the use of hashtags.

Whether you’re a food blogger, restaurant owner, or just a passionate foodie, this guide is going to help optimize your social media game.

So let’s dive in!

How To Effectively Use Foodie Hashtags?

1. Tag Specific Meals in Your Post

One of the most effective strategies for using foodie hashtags on Instagram and TikTok is to tag specific meals in your posts.

If you are sharing a photo or video of a delicious pasta dish, for example, you should include relevant hashtags such as #PastaLover or #SpaghettiBolognese.

It is equally important to remember to use the correct hashtag, as it can make a significant difference in how easy it is for potential followers to discover your content.

Targeted hashtags not only help you reach people who are specifically interested in the type of food you’re sharing, but they can also add a professional touch to your posts.

If your post showcases a beautiful, steaming bowl of ramen, then using hashtags like #RamenLovers or #RamenBowl would instantly attract others who enjoy this type of cuisine.

You can determine the best hashtags to use by researching popular food-related tags on both Instagram and TikTok.

The tags you choose should be relevant to the meal and its ingredients, but don’t forget to consider the style of cooking and the origin of the dish.

After all, every little detail can help to boost the visibility of your foodie posts.

Never underestimate the power of using the right hashtags when sharing your food posts on Instagram and TikTok.

However, one common mistake many food bloggers and enthusiasts make is using general hashtags, such as #food or #yummy.

While these tags may garner some interest, they are so widely used that your content can easily get lost in the shuffle of millions of other posts.

Instead, put a little bit of thought and research into your hashtags, aiming for the more specific, less-used options that will make your content unique and discoverable to a niche audience interested in the same foods as you.

Done properly, the use of specialized foodie hashtags can help you cultivate a loyal and engaged following on both Instagram and TikTok.

This, in turn, can be a powerful tool for connecting with other foodies, making new friends, and even making a name for yourself in the food blogging community.

So, next time you’re about to share a food post, remember to tag the specific meal and see the difference it makes in your engagement and follower count.

2. Use Location-Based Foodie Hashtags

Instagram and TikTok give users the ability to draw attention to their food-focused content by adopting location-based foodie hashtags.

These hashtags can be connected to the physical location where your food was enjoyed or the geographical origin of a particular cuisine.

For instance, ordering a deep dish pizza while in Chicago could instead be shared with hashtags such as #ChicagoDeepDish or #ChicagoEats.

Through tagging the city or region, you increase your content’s visibility amongst followers who are searching for the local food scene, leading to more interactions on your post.

Moreover, local food enthusiasts or tourists might use these location-based foodie hashtags to discover new places to dine in a specific area.

Another instance can be sharing an Italian pasta dish with hashtags like #ItalianCuisine or #PastaFromItaly, even if you aren’t presently in Italy.

Not only do these hashtags help encapsulate the food’s authentic origin, but they also attract those interested in global cuisines.

Furthermore, it’s a smart strategy for restaurant owners and chefs to tag their city to attract customers from the same place.

The correct use of geographical hashtags thus helps create a sense of community among the local foodies and food business owners.

It’s beneficial to conduct some research on what location-based hashtags are popular among the food community in your city or region to effectively use them.

However, it’s important to utilize these hashtags not just in a descriptive manner, but in a way that tells a more compelling story about the posted food experience.

Location-based foodie hashtags shall be one of the go-to strategies to boost the visibility and engagement of your food-related content on Instagram and TikTok.

Remember, to see any real benefits, you have to optimize your hashtags based on your audience’s preferences and what’s trending in your city, state, or country on these social platforms.

Keeping your fingers on the pulse of your chosen location’s food landscape will help you share experiences that resonate with your audience.

3. Combine Cuisine Type with Foodie Hashtags

Among the many methods used to enhance your presence within the foodie community on social platforms such as Instagram or Tiktok, combining cuisine types with foodie hashtags can be incredibly effective.

For instance, if you’re sharing a post themed around Italian cuisine, you could utilize popular foodie hashtags such as #ItalianFoodie or #PastaLover.

Not only does this call attention to the variety of your dishes, but it also taps into the built-in audience that these hashtags already have.

The utility of this approach really starts to shine when you consider that many food enthusiasts follow specialized hashtags.

For example, a person with a specific interest in Mexican food might follow #MexicanFoodie, meaning your post now has a direct line to that audience if you use the same tag.

By aligning your content with these specialized tags, you can draw in a lot more views and engagement.

This strategy can also be versatile, allowing you to combine multiple cuisine types and tag them all within the same post.

Imagine you’re running a food blog and sharing a fusion dish like butter chicken tacos, you could tag #IndianFoodie, #MexicanFoodie, and #FusionFoodie to cover all your bases.

This opens up opportunities to reach more people while still keeping the content relevant to those specialized groups.

Furthermore, a newer trend involves using these hashtags to connect with similar content creators.

Particularly beneficial to those starting out, this allows for the potential for collaborations, cross-promotions, and a chance to tap into each other’s followers.

The caveat to note when using this strategy is to ensure the hashtags used are relevant and accurate to the content being posted.

Using misleading hashtags can lead to people skipping your posts as they scroll, or worse, getting flagged for spam.

When used correctly, this strategy can increase visibility, engagement and followers for your content.

Beyond this, it can also promote a sense of community within the followers of these niche foodie hashtags.

Finally, remember to constantly monitor the performance of your posts and the engagement received from each hashtag utilized, as this will help refine your tagging strategy over time.

4. Tag the Cooking Method or Diet

When experimenting with foodie hashtags on Instagram and TikTok, adding details about the cooking method or diet you’re showcasing can dramatically increase reach and engagement.

Users who are conscious about their food choices or are looking for specific types of cuisine often search for hashtags related to the cooking methods they prefer or dietary needs.

Hashtagging the cooking method, for example, using #Grilled, #Baked, or #Fried, can attract an audience who has a specific preference in the way food is prepared.

Furthermore, these hashtags could give a quick overview of the cooking process behind the delectable dish you’ve posted.

This could engage your audience better, as it can make any culinary adventure appear more approachable and tantalizing.

Specific cooking method hashtags not only boost reach, but also serve as a great way to tell the ‘story’ of a dish!

On the other hand, using hashtags such as #Vegetarian, #Vegan, #Keto, #GlutenFree, and others can cater to particular dietary preferences or requirements.

This strategy is popular in the health and wellness food community, as content creators try to attract specific, niche audiences.

Imagine a user who is searching for vegan recipe inspiration, they are more likely to come across your post if you’ve used the #Vegan hashtag.

It also allows your post to become a useful resource for people trying to follow or experiment with particular diets.

Remember, when using these types of hashtags, authenticity is essential as users also value credibility and truthfulness in content creation.

You should not mislabel a dish just for the sake of adding a popular dietary hashtag.

The correct use of hashtags for cooking methods or diets will result in the proper engagement from the right audience base, which is the whole point of these strategic tools.

Whether you’re posting about a decadent, slow-cooked stew or a fresh, vegan salad, adding the appropriate hashtags can simply increase the discoverability of your Instagram or TikTok account.

While it can also position your profile as a valuable source of inspiration for those looking to expand their cooking skills or explore various dietary options.

In addition, remember to combine these cooking or diet method hashtags with others to ensure a diverse reach and maximize your online visibility.

5. Use Hashtags for Foodie Events or Festivals

Foodie events and festivals are a great way to capture the attention of like-minded gourmands and gastronomes.

One way to leverage these events and festivals is to use specific hashtags associated with these events.

For example, if you’re posting content about the Taste of Chicago, you might want to use hashtags like #TasteofChicago or #ChicagoFoodFestival.

That’s because these food-related events generate a lot of social media buzz and can provide a wider audience for your posts.

Additionally, themed or holiday food festivals often create bespoke hashtags for users to participate in the conversation.

Alternatively, you can also create your own unique hashtag to highlight your personal experience at the festival.

Not only does this increase your visibility, but it also provides an opportunity to engage with other attendees and food lovers.

However, it’s essential to make sure you’re using the correct and current hashtags.

Check the event’s official website or social media accounts to confirm the official hashtags.

Also note that some hashtags may be event-exclusive, meaning they are only relevant during the time of the event

Moreover, using event and festival hashtags provides a great chance to showcase your adventurous spirit in exploring new food, locations, and cultures.

It shows your followers that you’re an active participant in the foodie community, going beyond the usual food posts.

And be sure to interact with other posts using the same hashtags, which can drive more traffic to your own posts and account.

Finally, it’s important to remember that timing matters when using these event or festival hashtags.

For the greatest impact, use these hashtags before, during, and immediately after the event to maintain momentum and relevance.

If followed correctly, these tips can turbocharge your Instagram and TikTok food posts and expand your foodie empire.

6. Include Ingredient-Based Hashtags

When crafting your mouth-watering food posts on Instagram and Tiktok, infusing your captions with ingredient-based hashtags is a fabulous strategy.

These specific hashtags can provide a deeper connection with your audience by giving them insight into the components that make up the delightful culinary creations you are showcasing.

Ingredient-based hashtags not only reveal the elements of your dish, but they can also be a marker for people who are in search of food inspiration based on their preferred ingredients.

People appreciate knowing not just the end product but also the unique blend of items that help create it.

Therefore, implementing ingredient-specific hashtags in your posts allows your content to reach and resonate with a more targeted audience who shares the same food preferences and dietary patterns.

For example, if you’re featuring a homemade pizza photo, along with hashtags like #homemadepizza or #pizzalover, consider adding hashtags based on your pizza toppings, like #mozzarella, #basil, #tomatoes or #pepperoni.

You could also tap into the trend of whole foods and plant-based diets by using hashtags such as #avocado, #kale or #beets depending on the recipe you’re promoting.

Moreover, don’t forget to ride the wave of popular ingredient hashtags like #matcha, #acai or #truffle that have taken the Instagram foodie world by storm.

Note that these hashtags do not only benefit those showing off completed dishes; they are highly beneficial for food enthusiasts wanting to share their love for a particular ingredient, like a chocolate lover might use #darkchocolate or a coffee aficionado might use #arabica.

So, ensure you research and make use of such hashtags that not only make your posts discoverable but also define the ingredients that your meal is made from personally and specifically.

Keep up with seasonal ingredients or those trending ingredients too as this will broaden your audience and increase the chance of your post being seen.

No matter where your culinary curiosity or expertise lies, ingredient-based hashtags are a powerful way to exhibit your culinary skills, share your unique taste preferences, and engage with a community of like-minded foodies on Instagram and TikTok.

7. Use Season or Holiday-Themed Food Hashtags

When it comes to creating engaging content, seasonality plays a significant role, and that includes the use of season or holiday-themed food hashtags on Instagram and TikTok.

Making the most out of these special occasions can help to boost the visibility and engagement of your content.

They create a sense of urgency and relevance, encouraging more interaction from your followers.

For instance, during the summer season, hashtags like #SummerBBQ or #IceCreamLovers can help attract foodies who are enthusiastic about summer treats.

Similarly, during festival seasons like Christmas or Thanksgiving, using hashtags such as #ChristmasCookies or #ThanksgivingFeast resonate with the festive mood and can capture the interest of food lovers celebrating these occasions.

Moreover, seasonal ingredients or dishes also come with their unique hashtags.

For example, in the fall, using hashtags associated with pumpkins such as #PumpkinSpice or #PumpkinPie can be relevant and attract attention.

The beauty of using such hashtags is that they are evergreen – they come back into vogue every year during their respective seasons or holidays.

This also gives you an opportunity to prepare content in advance and schedule it accurately to maximize engagement.

Using these season or holiday-themed hashtags allows your post to be a part of the larger conversation happening around that time.

It also enables Instagram or TikTok algorithms to categorize your content appropriately, increasing its likelihood of being shown to interested users.

Adding these hashtags to your post can make your food posts more engaging and shareable, amplifying the overall impact of your content.

So, make sure to integrate season or holiday-themed hashtags in your food posts to make them more enticing for your audience and to garner more likes, shares, and comments.

To find the most trending and relevant holiday hashtags, you can use hashtag research tools, check popular posts, or see what other food bloggers or influencers are using.

Remember, it is important to use these tags authentically and not just for the sake of hashtag usage. The tags you use should add value and context to your posts.

8. Implement Trendy or Viral Food Hashtags

Ahead of the curve, one of the most effective strategies to increase your reach on Instagram and TikTok is to jump on board with trendy or viral food hashtags.

Leveraging trending topics can give your food-related posts a significant boost in visibility.

Trending hashtags often garner a lot of attention, and including them in your posts can attract a wider audience.

However, it’s vital to remain relevant and genuine to your brand or account.

For this reason, it’s crucial to ensure that the trendy or viral hashtag you’re looking to use aligns with your content, image, and overall theme.

Keeping an eye on trending hashtags can potentially boost your posts’ visibility drastically.

If the hashtag aligns well with your post and account’s style, it’s likely to resonate better with the audience already following that trend.

This can potentially lead to a large influx of new followers and likes.

On platforms like Instagram and TikTok, users are always looking for new content and are likely to explore trending hashtags.

Therefore, including these popular hashtags in your posts, when they align with your content, can drive more traffic to your page.

However, timing plays an essential role when attempting to ride the wave of a trendy or viral food hashtag.

Broadly speaking, the early adopters receive more attention before a hashtag becomes overly saturated.

Keep an eye on the trending section of these platforms, stay on top of food blogs, and monitor what other popular food accounts are doing to stay ahead of trends.

It’s also critical to understand that while these hashtags can spur temporary growth and visibility, strategic use of trending hashtags should be combined with consistent, quality content to retain and engage any new followers.

This approach ensures that even amidst the rush of trend-driven users, your profile remains attractive for long-term followers.

Remember, at the end of the day, authenticity is key.

Trend-chasing must align with your personal brand and voice for the strategy to be truly effective.

9. Use Restaurant or Chef-Related Hashtags

Exploring another fertile field of hashtags, we come across the restaurant or chef-related ones.

Those involve both general and specific hashtags that can strongly improve your post’s discoverability.

General tags include phrases such as #ChefLife, #RestaurantLife, #ChefsofInstagram or #CulinaryArt.

By sharing your post under these hashtags, you are tapping into a massive community of culinary enthusiasts.

Your post has the potential to reach out to users interested in cooking, professional chefs, culinary students, or restaurant owners.

Moreover, these hashtags also often attract restaurant reviewers and food bloggers.

On the other hand, specific tags evolve around certain chefs or restaurants.

This could be as straightforward as the name of a popular chef or restaurant like #GordonRamsay or #Noma.

Tagging with a specific restaurant or chef not only shows your appreciation but also expresses your affiliation with their style or philosophy.

Furthermore, if the chef or restaurant featured in your hashtag has an active social media presence, there’s a chance for them to notice and share your post.

Using a popular restaurant or chef’s name increases your chances of reaching their fans and followers, amplifying your post’s visibility.

It’s also a good idea to use location-specific restaurant or chef hashtags such as #LondonChefs, #ParisRestaurants, etc.

These tags not only connect you to local foodies but also reach out to potential visitors planning their culinary adventure in the city.

Remember, however, to keep your tags relevant. Only use a specific restaurant or chef hashtag if it’s applicable to your post.

Share your creative cooking inspired by a certain chef, your dining experience in a particular restaurant, or even your spin on their signature dishes.

Always remember, misusing hashtags may come off as spamming and can negatively affect your social media reputation.

10. Include Time of Day or Meal-Specific Tags

Harnessing the power of time of day or meal-specific hashtags can drastically improve the visibility of your food posts on Instagram and TikTok.

The logic behind this is simple – people often browse their social media feeds during certain times, usually around meal times.

By tagging your posts with time-specific hashtags, you increase the likelihood of your food posts being seen by those actively searching for meal ideas or restaurant recommendations.

For instance, using hashtags such as #breakfastideas or #lunchtime in the morning and afternoon respectively can drive traffic to your post because these are the times when people are likely to be looking for food inspiration.

There are also specific hashtags for different meals of the day like #breakfast, #brunch, #lunch, #dinner, even #midnightsnack!

These can be effective, especially when paired with location-specific and ingredient-specific hashtags.

For example, users searching for #breakfast in #London will be led to your post if you’ve used these tags.

By tagging your posts with time-specific hashtags, you increase the likelihood of your food posts being seen by those actively searching for meal ideas or restaurant recommendations.

Furthermore, meal-specific hashtags like #veganlunch or #ketodinner can help you reach specific audiences interested in particular diets or lifestyles.

Utilizing these hashtags could not only expand your reach but also increase engagement from followers who appreciate your content.

More so, using time-of-day tags such as #morningcoffee or #eveningdessert can improve your posts’ relevancy for people searching at those times of day.

This method works by connecting with users’ routines and habits, optimizing the chances of your posts being seen and engaged with.

It’s important to note, however, that these hashtags should be accurate and relevant to your post’s content.

Lastly, it’s also worthwhile exploring time-specific food events like #sundaybrunch or #fridaynightpizza for increased visibility.

Finding the right time and meal-specific hashtags for your food posts may require some research and trial and error, but with practice, it’s a strategy that can lead to great results.

How Many Hashtags Should I Use per Post?

Understanding the right number of hashtags to utilize in your posts on Instagram and Tiktok can significantly impact your social media performance, especially if you’re running a food-related channel or page.

There isn’t a one-size-fits-all number for all posts; however, there’s a general guideline that can be followed.

On Instagram, you’re allowed to use up to 30 hashtags per post, but that doesn’t mean you need to exhaust the limit for every single post.

Especially as a foodie channel, using 11 to 15 hashtags per post appears to offer the best balance between discoverability and engagement on Instagram.

Hashtag use varies across platforms; on TikTok, using a maximum of three to four hashtags per post is the recommended amount.

Too many hashtags can be distracting for viewers, and on TikTok, where videos are short and fast-paced, maintaining viewer focus is critical.

Therefore, for TikTok, it’s advisable to use hashtags that are directly related to the video content and likely to connect with your target audience.

Additionally, for Instagram and TikTok, you could consider tailoring the number of hashtags depending on the specific post content and your social media strategy.

For instance, if your post revolves around a popular food trend or a widely celebrated cuisine, you could lean towards using more hashtags to tap into the larger audience segment following those hashtags.

Conversely, if you’re targeting a more niche sub-segment of food lovers, such as vegan dessert enthusiasts, you might want to use fewer but more targeted hashtags.

Another crucial aspect to keep in mind is to avoid hashtag stuffing, which refers to the practice of loading your posts with irrelevant or overly used hashtags, purely for visibility.

Hashtag stuffing can potentially harm your brand image, as audiences today appreciate authenticity and meaningful content.

The ideal practice would be to focus on crafting posts and relevant hashtags that encourage genuine interaction and engagement from your followers and potential audience.

Overall, remember to keep your hashtag strategy flexible and continually evaluate its effectiveness through the< b> engagement metrics provided on both platforms.

What are Popular Hashtags on Instagram and Tiktok?

Food bloggers and influencers have a vast array of popular hashtags that can be utilized on both Instagram and TikTok.

On Instagram, hashtags like #Foodie, #InstaFood, and #Yum are widely used and followed by millions of users.

These broad foodie hashtags can ensure your post is seen by a large audience, increasing its reach.

The use of specific food hashtags can also be beneficial, such as #VeganFood, #GlutenFree, or #HealthyEating, resonating with niche audiences.

One can also consider incorporating localized hashtags to reach more targeted audiences, for example, #LondonEats, #NYCFoodie, or #ParisFoodLover.

We also see Instagram hashtags around specific meals, such as #BreakfastClub, #LunchSpot or #DinnerInspo.

On TikTok, popular foodie hashtags include #TikTokFood, #FoodTikTok, and #CookingTikTok, as these can bring your content in front of a diverse audience.

Hashtags like #RecipeShare or #HomeCooked are a great way to attract viewers who are particularly interested in homemade meals and recipes.

Just like Instagram, TikTok also hosts numerous specific food hashtags, such as #VeganRecipes, #BBQIdeas, or #BakingHacks.

Furthermore, you can ride on trending hashtags like #FoodChallenge and #TasteTest, which are used in popular trends around the food world.

By using these hashtags, you can showcase your creativity and interact with viewers by participating in popular foodie trends.

Lastly, remember that specific, personalized hashtags, like the name of your food blog or a unique phrase you often use, can help create a personal brand and individual identity, making it easier for loyal followers to find your content.

You may experiment with using different combination of hashtags, and monitor which are bringing you the most engagement.

Do Hashtags Increase Engagement on Social Media?

There is a common assumption that hashtags increase engagement rates on social media platforms like Instagram and TikTok.

Many businesses and individuals alike have learned to utilize the power of these searchable keywords to expand their reach.

When used correctly, particularly in the realm of food-related content, hashtags have the potential to dramatically boost the visibility of your posts.

According to social media studies, having at least one hashtag in your post can increase engagement by up to 12.6%.

Food-related posts with hashtags like #Foodie, #FoodPorn, #Tasty, and others attract a lot of attention on platforms like Instagram and TikTok.

Hashtags act like a beacon, drawing food lovers to your content, further establishing your presence in the foodie community.

A good strategy on Instagram or TikTok is to combine general food-related hashtags with more specific ones related to the post’s content.

The use of these hashtags can increase your post’s visibility to potential followers who have interest in food content.

Also, it’s crucial to note that using too many hashtags or irrelevant ones might draw the wrong audience or appear desperate.

As a result, it’s beneficial to strike a balance between the number and relevance of your hashtags in order to improve your overall engagement.

With Instagram allowing up to 30 hashtags per post and TikTok allowing a maximum of 100 characters, deciding on which and how many hashtags to use can be quite a task.

However, it’s always advisable to choose quality over quantity with regard to hashtags, as strategically used hashtags tend to garner more engagements.

When used strategically, hashtags can increase visibility, as they allow your content to show up in the search feeds of users who don’t already follow you.

Finally, it’s worth mentioning that hashtags are not just about increasing the number of your likes and comments, but they are also about reaching the right people, people who will enjoy and interact with your foodie content.

Should Hashtags Be Specific or General?

When it comes to using hashtags on social media platforms such as Instagram and TikTok, one common question arises – should they be specific or general?

Both specific and general hashtags can offer different advantages, helping you reach your target audience effectively.

Specific hashtags, like #NYCFoodie or #VeganChocolates, are less competitive and can make your content easily discoverable among niche audiences.

These specific hashtags help you attract an audience genuinely interested in your content, leading to high-quality user interaction and engagement.

Using specific hashtags can help you strengthen your brand, capture viewers’ attention, and improve audience engagement significantly.

On the other hand, general hashtags, such as #Foodie or #Tasty, get high visibility due to their broad appeal.

They have massive search volumes, making it likely for your post to be seen by more people.

However, because of the high traffic on these hashtags, your content can easily get lost and overlooked among thousands of other posts.

So, it’s crucial to find a balance between using specific and general hashtags for the best result.

Too many general hashtags can make your posts seem non-descriptive or spammy, while too many specific ones can restrict your post reach.

Therefore, the ideal approach is to use a mix of both general and specific foodie hashtags according to your post and target audience.

For instance, a post about vegan desserts can utilize more specific hashtags like #VeganDessertLovers or #VeganBrownies, and general ones like #Foodie or #Delicious to maximize reach and engagement.

Mixing the usage of general and specific hashtags helps improve visibility, attract a dedicated audience, and enhance user engagement.

While using both types of hashtags can aid in expanding your digital footprint, remember to also focus on posting quality content and engaging with your audience.

The hashtag strategy only works truly well when complemented with valuable content and consistent interaction with followers.

How to Discover New Hashtags to Use?

Firstly, let’s address the challenge of finding new and relevant foodie hashtags. On Instagram, you can discover new hashtags by clicking on the ones that interest you and seeing the ‘Related’ section.

It is a feature that can show you hashtags that are often used together with the one you’ve initially searched for. This can open up doors to new realms of relevant hashtags.

Similarly, on TikTok, there is a ‘Discover’ tab where you can search for the most popular trends and hashtags related to your niche.

Yet another way to discover new hashtags is simply by observing other successful posts in your niche.

Successful posts typically use potent hashtags, which you might find beneficial for your content too.

A step above this is using hashtag research tools that can give you more insights into valuable hashtags to consider.

Tools such as HashTest, Hashtagify, and Ritetag conduct a thorough analysis to recommend hashtags that match your content and are poised to garner maximum engagement.

With these tools, not only can you discover new hashtags, but also measure the estimated potential of these hashtags.

Undertaking this diligent research will ensure that you’re not just blindly applying hashtags, but using them strategically to increase your visibility and relevance among viewers.

Strategically using new, relevant hashtags can significantly increase your visibility and relevance among your audience.

Furthermore, take into consideration the geography of your target audience.

Since local cuisines differ vastly, your hashtags should reflect local tastes and dietary patterns for increased resonance.

For instance, hashtags such as #NYCFoodie or #LondonEats will help boost your visibility within these specific locales, leading to enhanced engagement levels.

Additionally, consider seasonal changes. Various food festivals, seasons, and holidays can serve as a great opportunity to use season-specific hashtags.

For example, using #PumpkinSpice in the fall or #ChristmasCookies in December can attract seasonal food lovers.

Incorporating these guidelines when discovering and choosing your hashtags could lead to a robust content strategy with engaged and loyal viewership.

The Bottom Line

In the end, having the right foodie hashtags for Instagram and TikTok is a game changer for everyone who loves to share their culinary adventures.

By using these hashtag tricks up your sleeve, your tasty dishes can reach more people and may even turn your social media accounts into preferred food destinations.

It’s clear that increasingly, social media users are hungry for more delicious content, making these platforms a meal ticket for success for food bloggers, restaurants or any food lover out there.

So don’t hesitate, start hashtagging your lip-smacking posts now.

Bon appétit, hashtag style!

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