In this hyperconnected digital era, harnessing the power of social media platforms like Instagram and TikTok is integral to the success of a business.
Barbers, as part of the beauty industry, are no exception.
Growing a brand’s presence requires a strong understanding of how these platforms operate, a large part of which involves the use of strategic hashtags.
Hashtags are a valuable tool for broadening your reach, connecting with your audience, and establishing your brand.
As simple as they may seem, many businesses, including barber shops, often struggle with discovering the right tags to increase visibility.
This blog aims to provide insights into the world of hashtags, alongside the most effective ones for barbers.
This information will allow barbers to elevate their online presence, attract more followers and ultimately, increment their clientele base.
Contents
- Barber Hashtags For Instagram & TikTok
- How relevant are these barber hashtags?
- How to use these hashtags effectively?
- What are some popular barber hashtags for Instagram and TikTok?
- Should I only use large, trending hashtags for my barber content?
- How many hashtags should I use on my posts?
- What are hashtag challenges and how can they benefit my barber account?
- How important are location-based hashtags for barbershops?
- Are there any possible negatives to using hashtags?
These results were carefully picked and ordered for you so that you can get the most engagement and best results out of each and every single one of them.
We noticed that people just want to copy and paste the hashtags into their posts, that is why we made it easier for them to do that with the copy-to-clipboard buttons.
What these will do, is that whenever you click or press them, the hashtags will automatically be saved to your clipboard, so the only next thing you will have to do is paste them wherever you want.
You will need to post relevant content as well.
For example, on Instagram, if you are using hashtags, make sure that your photos and/or videos are related to them.
This will make it easier to grow your engagement in comparison to simply copying and pasting irrelevant hashtags in there.
The good thing is, we have put them into groups of 30.
This makes it easy for you to come back, and pick a different group every time you are posting in the same niche or about the same subject.
Have in mind that any of your posts can get featured in the top section of a certain hashtag on Instagram.
This will dramatically bust your post impressions and will increase the chances of getting more followers, likes or comments, so be prepared for that in case it happens by always posting high-quality content.
Let’s take a look at how others are using this hashtags:
At the time that I’m writing this, #barber has about 14M posts.
That is a lot if you ask me, so this is a good sign that people are interested in this type of content.
One of the things that’s very easy about the Barber niche is that people are always looking for pictures and videos of what they do, therefore is very easy to grow an Instagram page.
Most of the hashtags in this niche are very searchable, meaning, you would expect somebody to type these words if they wanted to find your content.
This is great since you will be having organic traffic coming to your page every single time; you won’t have to do much, besides posting the best content possible.
One thing that will get you the most engagement is the type of post that aks people for their favorite hairstyle out of a picture with usually 2 or 4 different haircuts.
For example, take a look at this post by @barber.clips
This post, at the time that I’m writing this, has about 700 comments approximately.
What about it? You may ask.
Well, Instagram takes your post engagement, among other things, as a way to determine whether it’s good or bad quality, then based on that, it will decide if it should rank or not in the hashtags sections, or if it should be featured on the explorer page.
The more people commenting on your content, the better. It will send Instagram signals that people actually care about what you are putting out.
This is crucial if you are trying to grow an account.
Videos are one of the best ways to grow on Instagram.
When it comes to some posts, one of the things that I would recommend is to encourage others to maybe tag their friends, or even ask a simple question.
Don’t get this wrong, is alright to promote products, but in my opinion, people would get more value if you say something relevant to the content.
I just checked the page above and they post the same caption in almost every post.
Have in mind, this page has 341k followers at the time, this is a big page.
But, by how they handle their content marketing, and their page in general, they seem to be very product based.
Also, a big guess is that they grew with shoutouts since they also don’t use hashtags in any of their posts.
If you are in the same position (having a big number of followers on your account, but no engagement), then as it was said, focus on providing more value and information to your followers together with good captions that will make others comment and tag their friends.
A simple structure like:
*relevant information about the post*. Tag somebody that should see this.
…will do part of the job.
The selection of popular hashtags can vary, but some favorites amongst barbershop content are #barbershop, #barberlife, #barbergang, #haircut, #fade, #menshair, and #beard.
For TikTok, additionally try #barbercheck, due to its trending popularity.
Of course, mixing these with location-based tags and specific styling tags can yield better exposure.
Relying solely on large, trending barber hashtags may not be the best strategy.
While they can get you more exposure, they’re also more competitive.
Mixing in smaller, niche-specific hashtags can help you reach a targeted audience that’s more likely to engage with your content.
For example, if you specialize in classic barber cuts, hashtags like #classiccut or #barberingtradition might be beneficial.
For Instagram, you should aim to use all 30 hashtags that you’re allowed, as this maximizes your chances of exposure.
However, make sure they are all relevant to the content you are posting.
For TikTok, use between 3-5 hashtags per post as more can seem spammy.
Again, ensure they’re relevant and will help you reach your desired audience.in classic barber cuts, hashtags like #classiccut or #barberingtradition might be beneficial.
What are hashtag challenges and how can they benefit my barber account?
Hashtag challenges are a popular feature on TikTok where users create content around a specific hashtag.
They’re often used by businesses to promote their services or products.
As a barber, creating a unique hashtag challenge can greatly increase your reach and audience engagement.
For example, you could start a challenge showcasing hair transformation, using a specific hashtag like #BarberMakeoverChallenge.
Location-based hashtags are incredibly important for local businesses like barbershops.
Using your city, neighborhood, or region’s name as a hashtag can make it easier for local customers to find you.
This is especially important if your primary goal is to increase walk-in traffic to your barbershop.
Examples could include #NewYorkBarber, #ChicagoBarbershop, or #LAHaircuts.
While hashtags can provide great benefits, overuse or misuse can potentially harm your account’s reach.
Using irrelevant hashtags, for instance, can lead to being marked as spam by the platform’s algorithm, reducing your content’s visibility.
Also, sticking only with highly competitive, trending hashtags can get your posts lost in the crowd, yielding less interaction overall.