Building a strong social media presence can be instrumental in promoting travel content, showcasing stunning destinations, and connecting with like-minded globe trotters.
It’s not just about capturing beautiful landscapes or intriguing cultures; it’s equally important how one chooses to share these experiences.
The right usage of hashtags can propel your content to reach farther than ever before.
Amassing followers and increasing visibility on platforms such as Instagram and TikTok, made popular for their eclectic audience and immediate impactful engagement, could be significantly influential.
This drive to enhance visibility, and reach goes hand in hand with understanding the importance of carefully chosen hashtags.
Excelling on these platforms involves strategic planning, coupled with an artful selection of hashtags.
Mastering this digital tool could be the key to unlocking your potential as a travel influencer.
Travel Hashtags On Instagram and TikTok
How can you use these travel hashtags?
There are many ways in which you can be successful in marketing your account, one of them is by using hashtags, which is how people can ultimately find your content.
Now…
The first and most obvious advice that I will give you is that, if you are going to use any of these travel hashtags, make sure your audience is getting the best quality possible out of your page.
Travel niches are without a doubt saturated with many good competitions, so you want people to see your stuff and be impressed and feel a connection right away.
Make them want more from you.
These hashtags are diversified in a way that there is a mix of niched travel hashtags and very broad ones as well.
This is good, but you will eventually see how niched hashtags will be the ones that will make you stand out, even more, because people will tend to look for things that you are surely providing.
Another simple reason, broad hashtags get more traffic, and therefore, your content gets lost almost right after you post it.
So, see which ones work for you the most, and make use of them more often than the others.
Let’s take a look at how others are using travel hashtags, and see what other tips and advice I can give you guys based on what they might be doing wrong or good.
When you see the post that’s above, you might think that they didn’t use any hashtags, and let me tell you something, you are wrong.
They actually have put them somewhere else and they do still work as regular hashtags.
Let’s take a look at the first comment for this post:
That is right, the first comment was basically made by the user that posted the picture with the 30 hashtags for that certain post.
Hopefully, they put the hashtags right after their pictures get posted, because then they are not doing anything at all.
See, the thing is, a big number of people believe that you need to put the hashtags in the captions, and this is simply not the case.
They work in the comments as well.
Why should you do this?
As I always say, it just looks good.
Plus, nobody will see them unless they scroll up to the top of the comments.
So, if you get several comments on your posts, then after a few minutes, no one will even notice them anymore.
Whereas, if you put them in the captions, literally everyone will see you using the 30 hashtags that you are allowed to use (and hopefully using).
In this next picture, they also do great by combining good hashtags with high-quality content.
As we can see, maybe this page is reposting a photo by another user because they are giving them credits, which is always an ethical thing to do.
One important thing, and if you have read our articles before you should already know about this, is how they are encouraging others to use their own hashtags with their own name.
This will eventually give them free marketing for their page.
You should do the same, you should try making your followers use hashtags that only you have used before.
It has to be short and easy to learn.
This is a great thing to do to also create a community around this platform.
This next post is by @hautevoyages:
You know what I will say, yes, they put their hashtags in their captions, nothing wrong with this if you are into it, but again, try not doing it so everything looks clean on your followers’ timeline.
As you can tell, they did a great job in mixing their industry-related travel hashtags with the actual hashtags that describe the picture.
For example: #beach, and #couples.
These are very high traffic hashtags but at the same time, they do describe the post.
So, what do you think people looking for those hashtags are wanting to see?
That’s right, something related to either a beach or couples.
And just like that your chances of getting more engagement increased.
Now, let’s talk about this next photo by @discover_europe_:
Starting with one thing, the image is great, but the caption has no story or background to share with its audience.
It is very obvious that this page reposts its content, which I have nothing bad to say about.
Now, too many things are going on at the same time…
I’m getting told the location, which is great, and if I want to follow the artist, I also get to know who took the photo.
But, aside from that, I’m also getting told who chose the photo, who is the founder of the page, the co-founder, and then I’m being asked to visit four other different Instagram accounts, plus the travel hashtags in end.
Whoever owns this page is obviously doing something that is working for them due to the number of followers they have, but I think they might come off a bit spammy due to these things.
If you are reading this and want some constructive criticism, then do this.
1- Make your audience involved by maybe asking a question or sharing a story. For example:
Have you been here before? Would you like to be here? Let us know in the comment below.
Would you rather be here now? Comment below.
2- Maybe simply put who founded in the page bio (which at the time I’m writing this just has the other three profiles)
3- Put the hashtags in the first comment
Now, let’s take a look at this photo form @backpackerinc:
If you want an example of an account that actually did all the three things that I talked about before, take a look at how they organized this post’s caption and hashtags.
First off, they are asking a question and getting their audience involved.
This made (at the time I’m writing this) 189 people comment on this photo.
What does this tell Instagram?
People are actually enjoying this page’s content, so let’s put them on the explorer page (my thoughts).
Now, they also don’t have hashtags on the captions, which always looks way more professional.
And if you look for them in the captions, you will see that they included both targeted travel hashtags as well as broad travel hashtags.
Let’s go into details:
They are, as well as every other account that I’ve talked about, doing great in one way or another (see how many followers they have).
When I took this first screenshot, they had 42.9 K followers, now, one day later, they have 46 K.
See this next picture and note that they were taken two days apart from each other.
This example right there, let us know that there are a lot of followers to get from simply using hashtags and maybe some other things that they might be doing that I really don’t know of.
But the point that I’m trying to make is that, if there are already a few other pages that are being successful, you could be too.
See the #travling section:
See how many likes that first post has just from being featured as the first top post for that hashtag.
Also notice that at the time, this section has more than 47 million posts, which also allows you to judge and see that there is demand for this type of content.
Now is just a matter of going out there and produce it.